Sustainability Initiatives: Analyzing Case Studies and Circular Business Model of Sahara Petrochemical

This report analyzes case studies of Replenish and Algramo and evaluates the circular business model of Sahara Petrochemical. It identifies opportunities for using technology to promote sustainability. The report discusses the use of plastic by both companies and how it is beneficial for the environment. The report also emphasizes the importance of the business canvas model for managing a business.

Sustainability initiatives

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
PART ONE................................................................................................................................3
Replay....................................................................................................................................3
LO2............................................................................................................................................3
Evaluating circular business model of petrochemical company............................................3
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7

INTRODUCTION
Sustainability initiatives are taken by company in order to meet needs of today without
sacrificing tomorrow’s requirements. The present report will analyse two case studies and
identify the opportunities that are available in using technology that will help company to
have sustainability in it. Further, study will discuss the Circular business model of Sahara
Petrochemical established in Saudi Arabia.
PART ONE
Replay
Both the case study that is relating to Replenish and Algramo focuses on protection
of the environment. This is particularly because of the reason that both the companies
undertake the use of plastics and this is harmful for the environment. Hence in order to take
care of the environment both the companies are undertaking various innovation and creativity
in order to protect the environment (Yusoff and et.al., 2021). In case of replenish they
produces fully customisable plastic packaging which can be replaced single product used
with bottles which can be refilled and can be used for multiple liquid. The company
undertakes the use of spray bottles which are being attached to a pod containing the liquid
concentrate to which ranges from cleaning to personal care. This simply means that a single
bottle can be used for the different purposes. This is a good product for the company as the
refill system reduces the energy and also the plastic waste is less.
On the other hand another company Algramo which is based in Chile rewards the
consumers who uses their packaging and also provides them with credit for the future
purchases (Busch, Klee and Hoffmann, 2017). This attract majority of the consumers and
they try to buy the product and services of Algramo. The company has three different ways
for the consumers to buy their refills which involve home delivery to consumer by help of
electric tricycles dispensers in supermarket shelves and on-the-go dispensers at someone
meaning locations. All these three methods assist the people in taking the product and service
easily and effectively.
PART TWO
Evaluating circular business model of petrochemical company
The circular business model is developed for Sahara Petrochemical which is situated in
Saudi Arabia, a leading petrochemical and chemical producing company.
KEY
PARTNERSHIPS
KEY
ACTIVITIES
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS

Natural gas and
Crude Oil is the
basic raw material
used in
manufacturing of
petrochemicals.
The availability
and cost of such
raw materials is
deciding factor
about the success
and profitability of
company. There
are two major
suppliers to
company, that is,
first is industrial
Nano-
manufacturing
providers and other
is supplier of
precursor material.
Company should
try to maintain
relationship with
such partners so
that materials can
be acquired within
stipulated time
which will not
affect the
production
process. Proper
relationship should
be maintained so
that crucial
The key activities
which assist
Sahara
petrochemical in
attaining value
proposition
involves the
providing off
valuable
investment
opportunities for
the Saudi private
sectors within the
petrochemical
manufacturing
industry. Along
with this and other
key activities
involve providing
of modern
technologies for
skilled workers
relating to
manufacturing
industry and
export experiment.
along with this
other operations of
the company
involves producing
and marketing the
chemical products
like
polypropylene,
propylene,
ethylene and poly
Sahara
Petrochemical is
planning to
introduce a new
product in the
market which
will replace toxic
surfactants. Such
practice will
assist company to
add value to their
business. Further
green
photochemistry is
adopted through
which chemicals
will be produced
using sunlight,
thus focusing on
sustainability.
Sahara
Petrochemical is
also completely
decomposing
oilin order to
protect
environment.
Company is
focusing on
customizable
products bywhich
it will provide
tailor based
materials to its
customers which
will also help in
Proper customer
relations are
maintained by
Sahara
Petrochemical so
that easily products
are sold to them
without any
difficulty. The focus
of company is to
expand their
services and product
line so that new
customers can be
targeted and better
relations can build
with them. Further,
the focus is on
building long term
relations because
majorly products are
purchased by other
big companies in
bulk. In addition to
this, company is
also starting a new
trend of As-needed
leasing which will
be beneficial for
company in long
run. Now-a-days,
instead of buying
resources, company
is taking them on
lease which will be
more profitable for
The final
customer for
Sahara
Petrochemical
are other
companies
who are in
production of
other goods
and services.
The products
of company
are further
used in
production of
another
product.
Petrochemical
products are
usually used
by other
company’s
such as car,
medical
equipment’s,
paints,
clothing
company, in
building
materials
company, etc.
The main user
or target
customers for
Sahara
Petrochemical

information can be
transferred from
supplier to
producer and vice
versa. Another
benefit of
sustaining good
relation is to have
cost benefit by
having good
bargaining power.
Partnership
between company
and supplier can
also be made by
settling the dues
with supplier on
time to ensure
credit worthiness
of company,
further, there is no
delay in supplying
of materials.
ethylene and
others.
reducing wastage
of resources and
energy
consumption.
Generally,
petrochemical
products are
harsh and brassy
which can be,
sometimes,
dangerous to be
used.It is
producing
products which
are not harsh and
convenient to
use. All these
things will have
value proposition
and advantageous
for business to
stand out in the
market and
provide quality
goods to
consumers.
Sahara
Petrochemicals.
Moreover,
customers will be
asked to provide
complete feedback
about quality and
usefulness of
products, so that any
flaws can be
addressed and
proper action can be
taken to improve
quality of products.
are water
remediation
companies,
Coast Guard,
shipping
industries, oil
refineries,
individual
households,
etc. The final
product of
Sahara
company are
the basic raw
materials for
other such
companies.
Further, these
product are
used by paints
company to
manufacture
paints and
allied
products.
Similarly, in
detergent
manufacturing
company,
detergents and
soaps are
produced
using
petrochemical
as basic
resource.
These

company’s
should be
targeted in
order to
enhance sale
and provide
quality
materials to
them.
KEY
RESOURCES
All the key
information is
protect through
intellectual
property rights so
that there is no
misuse of any
relevant data.
Further, expert
individuals who
have years of
experience are
positioned in R&D
department so that
continuous
innovation and
development can
be done and brand
value can be
enhanced with
effective
mechanism.
Further, financial
resources are used
by Sahara
CHANNELS
Company will be
providing its
products through
direct sales by
having direct
connection with
customers. It is also
providing goods
through leasing and
earning lease rentals
from it. Further,
various partner
distribution
channels are
maintained through
products are
provided by means
of partners.

Petrochemical
which are key to
any business for
running business
operations
smoothly(Business
model canvas,
2021). Company
has recruited
professional
people who are
expert in their
fields to administer
various
departments and
manage business
efficiently.
COSTS
The cost generally involves all the cost for
acquiring raw materials and reproduction cost
which is levied for producing the product and
services. This cost can be reduced by increasing
the unit of production as it will result in economy
of scale. Along with the impact of cost reduction
will be beneficial for the company.
REVENUES
The revenue of Sahara petrochemical involves
the sale which the company is being performing.
This is the majority of the portion of sales which
the company is using as the revenue. Increasing
within the product range can result in more
revenue and this will impact the working of the
company. This is particularly because when the
revenue will be increased then it will result in
better operations and will be assisting the
company in improving its operations.
CONCLUSION
The above report concluded that sustainability initiatives are necessary to be
undertaken by the company for ensuring better performance in future. The present case
evaluated that the use of plastic being done by both the companies was effective and
beneficial for the environment. Further, it was analysed that business Canvas model is
essential for the business as it provides guidance how the business needs to be managed.

REFERENCES
Books and Journals
Busch, T., Klee, H. and Hoffmann, V.H., 2017. Curbing greenhouse gas emissions on a
sectoral basis: the Cement Sustainability Initiative. Corporate responses to climate
change, pp.204-219.
Yusoff, S. and et.al., 2021. Sustainability initiative for a Malaysian university campus: living
laboratories and the reduction of greenhouse gas emissions. Environment,
Development and Sustainability, pp.1-22.
Online
Business model canvas. 2021. [Online]. Available Through:
<https://www.businessmodelsinc.com/about-bmi/tools/business-model-canvas/>