Innovative Financial Approach for Agricultural Sustainability

Running Head: SUSTAINABILITY 0
Sustainability
Alibaba Group
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SUSTAINABILITY 1
Introduction
Alibaba Group was integrated in 1999 by Jack Ma that is a holding company in China
as an online commerce having businesses and millions of users. The availability of online
shopping market offers products and services, and technology across the globe. Further, the
services provided by the company are cloud computing, media and mobile entertainment, and
other services related to innovation advantages. Alibaba’s mission is to transform the
business by selling, improving and operating competencies while providing marketing reach
and technology structure to help dealers, brands and new technology for upgrading in relation
to operations and customers (Kim, 2018). The framing of business model by Alibaba is to be
responsible socially for supporting and participating in projects that to charitable and socially
among their core values and mission.
This executes the charitable environment while focusing on technology for the
company’s profits expansion through the abilities of technology. It is for helping instantly to
achieve the zero hunger goals under the “UN World Food Programme (WFP)” across the
globe using Alibaba’s technology. In China, Alibaba provides support to rural development,
job opportunities, contribution in environmental sustainability, execution of poverty relief
related programs, and providing services and contributions to charitable public. UN WFP and
Alibaba Group support the efforts by merging to achieve “SDG (Sustainable Development
Goal)” globally for zero hunger helping to attain the protection of environment (Alibaba
Group, 2014). In this report, the characteristics of sustainability are covered in relation to the
company Alibaba Group with analysis of approaches related to sustainability as commenced
by the company.
Sustainability
In today’s business world, it is essential to have knowledge about the society covering
social learning, technology and environment. Sustainability is discovering future in relation
to technology development and carbon emissions reduction covering social, political and
economic factors. These factors provide awareness based on new legislation and job
opportunities for options in growth. It consists of protecting environment, renewable fuel
sources, and the planet balancing with the innovation to human health. Moreover, it is
essential when improvements are made in urban and rural areas with technology and

SUSTAINABILITY 2
economic changes asking for protection and needs while competing (Rahdari, Sepasi, &
Moradi, 2016). The development to fulfil the needs helps in making decision for future where
sustainability is crucial for the issues related to economic development.
In business, those are legal requirements and incentives, employment, and extensions
and jobs. Further in developing countries, economic development offers to fulfil the needs of
people by enhancing the living standard while compromising quality and to reduce the
burden financially. The people are required to be aware and protected legally for not making
the business harm essential in relation to pollution and other activities. Moreover, proper
checking and programs related to legislation is done in developed countries to take care of
individuals’ heath and wealth while protecting without compromising the living standard’s
quality in case of social development. Nowadays, the major concern is to building and
housing sustainably by having better homes with sustainability (Howes, et al., 2017). It is
possible by providing individuals the education they need and encouraging for being the part
of the environment and protecting them while teaching about environment to achieve the
goals among UN. The protection of environment is crucial to reduce the power consumption,
pollution by not using vehicles, and to recycle.
Further, the structure of businesses are established to keep discharging of carbon low
and pollution minimization by installing sources related to renewable power at industries and
homes. It is necessary to protect the environment to save the air quality, ecosystems,
reliability and resources sustainability, and stress elimination for future. So, the execution of
innovative technology is for making development in future greener and saving the same from
the possibility of damages. The achievement of goals is important for sustainable
development that helps in working towards poverty reduction at universal level (Chitescu &
Lixandru, 2016). Also, economic growth, better education and health, gender equality is
required to achieve for providing growth by strong economy and job opportunities with living
standard improvisation and handling of climate change while helping overall planet. The
universal problems are helped through sustainability by solving environment’s management
and consumption. The sustainability goals are provided by Alibaba by executing projects
related to charity while making technology as a focus point. Moreover, it is helpful in
removing the future obstacles related to trade to provide contribution and benefits to
economic and social development with environmental practices positively (Beesley, 2016).