Sustainability Management And Marketing | Assessment

Running head: SUSTAINABILITY MANAGEMENT AND MARKETING
Sustainability Management and Marketing
Name of the Student:
Name of the University:
Authors Note:

SUSTAINABILITY MANAGEMENT AND MARKETING
1
Contents
Introduction:....................................................................................................................................2
Issues of resources and utilization and & management of resources:.............................................2
Use of resources in business context:..............................................................................................2
Use of three fundamental approaches:.............................................................................................8
Value proposition:...........................................................................................................................9
Creation and delivery of value:......................................................................................................10
Value capture and way of capturing value:...................................................................................10
Conclusion:....................................................................................................................................10
References:....................................................................................................................................12

SUSTAINABILITY MANAGEMENT AND MARKETING
2
Introduction:
In modern business organizations, one the biggest challenges for the management is to make
optimum use of resources by reducing the waste and inefficient use of resources in business and
organizational operations. In this document the six brands chosen from three different business
tiers are Nike and Gap Inc. from tier 1; Adidas and Primark from tier 2 and finally, Aditya Birla
and ASOS from tier 3. On the basis of available information about these companies available in
the public domain let us proceed to assess and evaluate the issues associated with management
and utilization of resources by these companies.
Issues of resources and utilization and & management of resources:
Resources are the assets, both tangible and intangible controlled by an organization to use these
to conduct the day to day affairs of the organization to earn revenue. There are number of issues
associated with resources specific to different organizations thus, management and utilization of
resources become even more crucial to the ability of organizations to make effective use of these
resources (Zhao and Guo, 2018).
Use of resources in business context:
Nike as per its annual reports and other information available publicly show that the company
has an effective management and utilization plan where it comes to resources controlled by the
company. The income statement available for the public shows that the company has been
successful in each of last four years to increase its revenue and resultant profits from business
operations. This is a clear indication of the successful utilization and management of resources of
the company. The income statement of the company for the last five years is provided below for
the purpose of reference.

SUSTAINABILITY MANAGEMENT AND MARKETING
3
INCOME STATEMENT OF NIKE INC
All amounts are given in USD
millions
2015-05 2016-05 2017-05 2018-05 2019-05
Amount of Revenue 30,601.
00
32,376.
00
34,350.
00
36,397.
00
39,117.
00
Less: Direct revenue cost 16,534.
00
17,405.
00
19,038.
00
20,441.
00
21,643.
00
(A): Gross profit 14,067.
00
14,971.
00
15,312.
00
15,956.
00
17,474.
00
Less: Operating expenses
Administrative and general expenses 9,892.
00
10,469.
00
10,563.
00
11,511.
00
12,702.
00
(B): Total operating expenses 9,892.
00
10,469.
00
10,563.
00
11,511.
00
12,702.
00
Operating income (A - B) 4,175.
00
4,502.
00
4,749.
00
4,445.
00
4,772.
00
Add: Income / (expense) 30
.00
121
.00
137
.00
(120.
00)
29
.00
Earnings before tax 4,205. 4,623. 4,886. 4,325. 4,801.