Sustainability Marketing and Management Analysis: Case Study of General Motors

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Added on 2022/12/30

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This case study analysis explores the sustainable marketing and management practices of General Motors (GM). It discusses GM's background, sustainable strategies, key principles, and implementation of sustainability practices. The analysis also highlights GM's recovery from ethical problems and their emphasis on sustainability to achieve growth and success in the automobile industry.

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Sustainability Marketing and Management Analysis: Case Study of General Motors

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