Sustainability marketing and management Table of ContentsIntroduction and background......................................................................................................................3Planning and strategy..................................................................................................................................3Mission, vision and vales and their connection with sustainability..........................................................4Goals setting practices and types of plans................................................................................................4Approaches to planning and Sustainability..............................................................................................4Human resource management......................................................................................................................5Competitive strategies.............................................................................................................................5Roles and functions of human resource management..............................................................................5Sustainable practices in CSL HRM activities.............................................................................................6Leadership...................................................................................................................................................6Effective leadership and leadership styles...............................................................................................6Leadership traits and characteristics........................................................................................................7Role of sustainability in leadership..........................................................................................................7Controlling value chain and technology......................................................................................................7Recommendations and effective future managerial strategies...................................................................8Conclusion...................................................................................................................................................9References.................................................................................................................................................112

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