Sustainability of Management and Marketing Running Header: Sustainability of Management and Marketing Running Header: Sustainability of Management and Marketing

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Sustainability of Management and Marketing
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Sustainability of Management and Marketing
Executive Summary
The below presented report has been made focused on the attainment of the sustainable
position in the competitive business environment. The study has been made concentrated on CSL
which is a health care organization and is delivering products and services which aids in
preventing and curing the individuals all over the world. The first part includes the various types
of planning and plotting of various strategies which is done by the business entity for surviving
in the competitive global market. The report comprises of the democratic leadership style which
has been adopted by the business entity for developing a leading position in the business
environment. Moreover the human resource management is also a crucial task which will be
executed properly for attaining advantages. And the last is the future strategies so as to tackle
with the up-coming threats and also for grabbing the opportunities.

Sustainability of Management and Marketing
Contents
Introduction.................................................................................................................... 4
Company Background....................................................................................................... 4
Planning........................................................................................................................ 5
Human resource management.............................................................................................. 7
Leadership..................................................................................................................... 8
Controlling value chain and technology.................................................................................9
Future managerial strategies............................................................................................... 9
Conclusion................................................................................................................... 11
Recommendations.......................................................................................................... 11
References................................................................................................................... 12

Sustainability of Management and Marketing
Introduction
Marketing and advertising has been considered as an integral approach which aids and
assists the business corporation in the attainment and accomplishment of business growth and
sustainability. The brand equity is one of the empirical asset of the organization and should be
done with efficiency and effectiveness (Armstrong et al., 2015). This will also enable the entity
in the attainment of the pre-determined goals and targets. A professional managerial system
should be managed and maintained so as to support the corporation’s functionalities and
operations and also execution of the same. All the operations and systems will lead the
organization to survive and sustain in the competitive environment. A position of competitive
advantage will also be attained which is very essential and will be proven beneficial for the
entity. The major focus has been given to the functionalities and practices which are applied and
implemented for marketing the goods and services to the targeted consumers. Moreover, on the
basis of the research conducted by the author it has also been analyzed that the concept of
marketing management is concerned with the planning, implementing, and controlling of the
programs which will offer the consumers a high level of satisfaction. Further, it has also
described that the mentioned functionalities are developed in a manner which aids in creation of
desired exchanges with the target markets. The main objective is accomplishment of the
organizational goals and targets (Barea, 2015). The below executed scenario has been analyzed
and concentrated on the management of the marketing and the linked operations which are
carried out in the organizational structure of CSL and further the report has comprises of the
description of the practices and approaches which are adopted by the organization.
Company Background
CSL is a multinational corporation which has been operating the business activities in global
specialty of bio-therapeutics (CSL 2017). The entity is also involved in offering innovative
biotherapies which saves lives and leads the service users to live a healthy and safe life.
Moreover, these biotherapies prevent the users from life-threatening medical conditions all these
are considered as the key business practices which are conducted by CSL. CSL is a multinational
brand name which has been operating the business in the economies like Australia, Germany,
Switzerland, United Kingdom and U.S. These are the regions in which the business entity has