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Sustainability of Marketing and Management : Assignment

   

Added on  2020-03-28

20 Pages4112 Words32 Views
Running head: SUSTAINABILITY OF MARKETING AND MANAGEMENTComparative study between the marketing strategies of CSL LIMITED Company and MylanName of the student:Name of the university:Author note:

2SUSTAINABILITY OF MARKETING AND MANAGEMENTExecutive SummaryMarketing and management are complementary to each other. Absence of one disrupts theapplication of the other. Countering this, management gains more importance than marketing.This is in terms of evaluation of the exposed performance to achieve positive outcomes. Orientaland rational approach towards management of the business activities helps the companies andorganizations to achieve sustainable growth. Herein, the limitations of CSL LIMITED Limitedand Mylan are nullified. Strategizing the marketing mix, relates with the experimentation of thecurrent position, in order to bring innovation. Within this, the financial parameter is the keystonetowards promoting the proposed plans. Recommendations are an attempt to modify theundertaken strategies towards marketing and moving towards expansion. Maintainingconsistency in this possesses flexibility to make the market positions of both the companiessecure within the competitive ambience.

3SUSTAINABILITY OF MARKETING AND MANAGEMENTTable of ContentsBackground of CSL LIMITED Company and Mylan.....................................................................4Marketing strategies used by CSL LIMITED Company and Mylan in terms of their competitors5Marketing mix of CSL LIMITED Company...............................................................................6Product.....................................................................................................................................6Price.........................................................................................................................................6Place.........................................................................................................................................7Promotion................................................................................................................................7Marketing mix of Mylan..............................................................................................................7Product.....................................................................................................................................7Price.........................................................................................................................................8Place.........................................................................................................................................8Promotion................................................................................................................................9Findings from the marketing strategies...........................................................................................9Recommendations for improvement..............................................................................................10Developing strategies.................................................................................................................11Training......................................................................................................................................11Meetings....................................................................................................................................12Social media marketing.............................................................................................................12

4SUSTAINABILITY OF MARKETING AND MANAGEMENTOffers, schemes and discounts...................................................................................................13References and Bibliography.........................................................................................................14Appendices....................................................................................................................................17

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