Sustainability Principles

Running Head: SUSTAINABILITY PRINCIPLES
0
Marketing

SUSTAINABILITY PRINCIPLES 1
Executive Summary
In the recent time, it becomes essential for the companies to comply with the sustainability
principles. Due to this, Icebreaker comply the ethical sourcing for making the apparels. It
believes in serving the society with ethical manner. This is the reason customers are even
willing to pay the premium prices for its products.

SUSTAINABILITY PRINCIPLES 2
Contents
Introduction................................................................................................................................2
Background of the company and key principles of sustainable marketing principles of
'Icebreaker..................................................................................................................................2
Product, promotion, distribution, and pricing strategy of this organisation in relation to
sustainable marketing interests..................................................................................................3
Success of its strategy and improvement by new principles......................................................4
Marketing positioning analysis of the organisation against its competitors..............................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6