Sustainability and Strategic Business Management: A Case Study Report

This report evaluates the roles and responsibilities of sustainable strategic managers and discusses the concepts and tools of strategic business management that are applicable to problems of sustainability. It also explores the economic and ethical dilemmas that strategic leaders face in the process of balancing long and short term goals.

Individual Case Study
Report

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Critically evaluate the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers...............................................................................................................3
Discuss the concepts and tools of strategic business management that are applicable to problems of
sustainability...........................................................................................................................................5
TASK 2..........................................................................................................................................................6
Discuss the economic and ethical dilemmas that strategic leaders face in the process of balancing long
and short term goals...............................................................................................................................6
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
"The convergence of environmental health, social fairness, and sustainable economy in order
to generate flourishing, productive, diversified, and sustainable communities for this century and
future generations," according to the definition. Sustainability practice acknowledges how these
challenges are interrelated and necessitates a systems perspective as well as an acceptance of
diversity." Sustainability is determined by evaluating the overall results of the selected basic
principles, particularly a balanced consideration of all three. Although the Triple Bottom Line's
three core principles do not give an adjustment based in and of themselves, newer ways of
assessing sustainability have sought to quantify sustainable using them. Though there is no
official uniform assessment of sustainability, several companies are making manufacturing
methods and techniques to assess how ethical, physical, and economic concepts operate inside a
corporation. This report based on the Havarad case studies of sustainability such as, A visionary
business to help stop climate change and Business modeling – creating new market
opportunities. On the basis of these case studies provide answers to both tasks that based on the
strategic business management and evaluate roles and responsibilities of sustainable managers.
Along with define the economic and ethical dilemmas in order to manage long term and short
term goals.
TASK 1
Critically evaluate the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers
Based on a technology they created, Christoph Gebald and Jan Wurzbacher formed the
Zurich startup Clime works in 2009 with the goal of tackling the major climate change issue
through absorbing CO2 straight from the atmosphere. Gebald and Wurzbacher had lofty goals
for their company and its possible impact on mankind, despite the fact that there are indeed some
barriers in their path. They had an entrepreneurial approach. The two have made every effort to
create a strong technique, manufacturing cost, and create a workable marketing strategy for
effectively capturing and selling carbon dioxide a marketplace that has not yet been formed.
As sustainable strategic manager roles and responsibilities of sustainable strategic manager such
as:

 Building Research Institution Operation Environment Management
 Technique and Energy and Environmental System Works Leadership
 Finishing up sustainability plans.
 Performing site evaluations and writing results reports
 Liaison with many stakeholders ranging from high administration to the wider populace.
 Creating and managing training courses to keep staff up to date on new processes and
practises.
 Serving as the company's touch point for any preservation inquiries.
 Collaborating on business models with appropriate teams to highlight the company's
sustainability programmes.
 Organizing external seminars to educate diverse audiences about the company's
environmental activities.
As per the case study of business modeling it is getting that Climeworks sought customers
for their final product in three ways: pollution reverse, drinks, and fuel. The Climeworks
pollution reversing approach entailed physically removing the same quantity of emissions from
the environment as had been produced. Once caught, the CO2 may be securely and continuously
stored below. Furthermore, the global coffee sector has been one of the nation's biggest CO2
users.
Christoph is a mechanical engineer (ETH Zürich and UC Berkeley) with an MSc and PhD from
ETH Zürich. Christoph, together with Jan, is in charge of the company's business. Christoph's
love is discovering new areas on a kiteboard, skis, or mountain bike.
Jan is a mechanical engineer (ETH Zürich and the University of New South Wales, Sydney) with
an MSc and a PhD from ETH Zürich. Jan is in charge of the company's business with Christoph.
Jan enjoys windsurfing, skiing, and seeing new towns and coastlines in addition to Climeworks.
The Climeworks success story has taken ten years to unfold, and perseverance has been an
essential attribute for the crew to maintain. The firm has secured more than USD 30 million in
equity capital to aid in its expansion, increasing the total funding in the start-up to more than
USD 50 million. The funds would be used to ramp up the DAC technology and cut prices

substantially to permit mass manufacturing, and the business is optimistic that it will be a real
European positive story.
Discuss the concepts and tools of strategic business management that are applicable to problems
of sustainability
Sustainability report aims to conduct business while negatively effecting the ecosystem,
industry, or civilization as a whole. Corporate sustainability mainly targets two primary
categories: The environmental impact of business. The impact of business on the environment.
Analysis, formulation, and implementation of company plans that are economically competitive,
ethically ethical, and in sync with natural cycles constitute sustainability organizational
strategies.
Implementing a sustainability strategy might aid in changing the social, economic, and
ecological effects of biofuel development, as well as guiding political decisions towards the more
continuous power supply. Worries about security of supply, ecological effects, cost, and
availability prompted the enactment of the Energy Conservation act Act of 2007, which set a
lofty target of generating 36 billion gallons of biofuels yearly by 2022. Risk analysis, life-cycle
evaluation, profitability analysis, ecosphere assessment, performance measurement and
management models, sustainability independent analysis, environmentalism, and current and
prospective simulation tools are among the potential techniques. This list is not intended to be
exhaustive, nor will all of the tools be applicable in all circumstances. However, the technologies
are of the sort that should be in the EPA's environmental toolkit and are likely to succeed in
some situations. In a nutshell, sustainability in business relates to the impact that businesses have
over the environment and the community. A sustainable business strategy seeks to favourably
affect one or both of these areas, therefore contributing to the resolution of some of the country's
most significant issues. Sustainable marketing factors are explored in depth, as well as a structure
for the formation and maintenance of revenue streams, initiatives, initiatives, and procedures
based on fundamental sustainability ideals. The aims of corporate sustainability are characterised
in a variety of ways, but they all revolve around the full implementation of environmental,
societal, and financial factors in a business. Environmental concerns must be considered while
making choices and devising strategies for sustainable administration. This often entails
assessing an important role in the long influence instead of brief profitability.

These techniques are as follows:
1. Conserve and defend our surrounding ecosystems
2. To promote ecologically sustainable conduct, develop and increase community
awareness.
3. Regulate resource utilization properly, particularly water and electricity, to decrease
waste and greenhouse gas emissions and enhance air quality.
4. Form alliances with organizations that will help the City achieve its sustainability
requirements.
To investigate how strategic management strategies may be used to improve business sustainable
using current leadership theoretical concepts Although sustainable strategy formulation has
evolved as an interdisciplinary discipline, the available knowledge foundation has yet to be
thoroughly examined. Sustainability management supervision is described as "the collection of
instruments and processes used to put sustainability strategies into action." Corporations, on the
other hand, produce reports via public service communications teams, participate in
sustainability initiatives only after they feel they will be lucrative, or comply with current
regulatory requirements.
TASK 2
Discuss the economic and ethical dilemmas that strategic leaders face in the process of balancing
long and short term goals
The leadership issue of managing immediate and giant commercial constraints in an ethical
manner that allows both a firm and its customers to grow is quite well to all corporate leaders. In
an optimal situation, long-term strategic goals would be translated into schedules, which would
then be divided into monthly and quarterly proposals. The accomplishment of the shortened
objectives would lead to the accomplishment of the yearly plans and a move toward the stated
priorities. The actuality of corporate situations, with several mechanical parts, assures that it will
never be this seamless. If a corporation with clearly specified lengthy stated priorities is
confronted with a dynamic market, the conflict of lengthy vs. brief goals starts.
Strategic leadership is distinct from the two main common kinds of leadership:
administrative and visionary. Managerial executives are mainly focused on the firm's day-to-day

operations and lacking a having long - term strategy for innovation and progress. It's the most
prevalent type of leadership, particularly in large, diverse companies, for reasons they shall
discuss later. Visionary leaders, on the other hand, are generally forward-thinking, aggressive,
and risk-taking. Such managers make judgments and take acts based on their values and ideas,
and they endeavor to communicate their perspective with those in the business.
During to Clime works both leaders facing various problems that impact on their goals.
Clime works had set a target of removing 1% of world CO2 emissions from the environment by
2025. The aim was audacious, and it could only be realized with tremendous expansion,
including 250,000 installations the scale of Clime works' flagship factory in Switzerland. To
manage these goals they are facing various problems. Excellent position assists companies and
business executives in managing the equilibrium between long-term strategic goals and brief
goals, contributing significantly to the organization's long-term performance and survival.
Economic problem: The global economy has grown at an annual real pace of around 3.5
percent, with a fold change of only 20 years. 1 Growth is quicker in emerging markets, although
billions of people still struggle to make ends meet, without access to food, shelter, clean air and
water, medicine, knowledge, employment, and independence from terror. Unfortunately, given
our present rate of resource usage and demand, humanity has indeed surpassed the Earth's ability
to maintain modern society permanently. Balancing long-term ambitions with short-term goals
necessitates a thorough grasp of the business and its nature, as well as the freedom to move a
tightrope. However, economic dynamics at work in industry make integrating ecological
greatness into a corporate plan more challenging. the absence of a structure for managers to solve
it, as distinct from other commercial difficulties caused by changes in the industry, including a
faster international economy, a diminishing labour pool, or evolving technology.
As a result of several well-publicized incidents of businesses and people failing to respect
and maintain ethical norms, ethical problems are becoming increasingly significant in managerial
and leadership practise. Organizations should establish ethical cultures by offering ethical role
modelling and consisting ethical judgments, so rescuing employees from ethical quandaries.
Individuals should be ethically in their ideas and behaviours to safeguard themselves and their
businesses from the consequences associated with unethical behaviour. While ethical behaviour
is complex and expensive to assess and report for, there is examine the long rewards because

normative ethics develops love and credibility, both of which are required for lengthy personal
and economic achievement.
CONCLUSION
As per the above report it has been concluded that Top executives not only give benefits and
reward schemes for staff to support sustainability projects, but they also have a tremendous
effect on organizational environment and corporation judgment process via their dedication and
leadership. Outstanding positioned to assist companies and business executives in managing the
balance between long-term stated priorities and brief goals, contributing significantly to the
company's high performance and survival.

REFERENCES
Books and Journal
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to Climate Change. In Tourism Risk. Emerald Publishing Limited.
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on coastal residents' environmentally responsible behavior. Coastal management, 46(3),
pp.176-190.
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