Analyzing Strategies for Future Sustainability in UK Tourism Industry: A Case Study on TUI Group plc

This research project analyzes the strategies that may be adapted through tourism industry of United Kingdom for assuring future sustainability. It includes a case study on TUI group plc and covers the concept of sustainability, strategies adapted by TUI group plc, advantages experienced by TUI group plc, and more.

Foundation Year Research Project

Contents
Research Topic: To analyse the strategies that may be adapted through tourism industry of
United Kingdom for assuring future sustainability.........................................................................1
CHAPTER ONE INTRODUCTION...............................................................................................1
Background of chosen topic and company..................................................................................1
Research aim................................................................................................................................1
Research objectives.....................................................................................................................1
Research problems.......................................................................................................................1
Research Questions......................................................................................................................2
CHAPTER TWO METHODOLOGY.............................................................................................2
Research methodology.................................................................................................................2
Gantt Chart...................................................................................................................................3
CHAPTER THREE LITERATURE RREVIEW............................................................................4
To know about the concept of sustainability in Tourism Industry of United Kingdom..............4
To determine the strategies adapted by TUI group plc in order to maintain and ensure future
sustainability................................................................................................................................4
To analyse the advantages that are experienced by TUI group plc with adaption of sustainable
practices and activities.................................................................................................................5
CHAPTER FOUR CARRYOUT YOUR RESEARCH USING SECONDARY DATA ONLY. 5
Present your findings using tables, charts, and diagrams............................................................5
CHAPTER FIVE CONCLUSION..................................................................................................7
REFERENCES................................................................................................................................8

Research Topic: To analyse the strategies that may be adapted through
tourism industry of United Kingdom for assuring future sustainability.
CHAPTER ONE INTRODUCTION
Background of chosen topic and company
Sustainability is undertaken as meeting of its own requirements without incorporating the
skills of future generations that is helpful to accomplish their own expectations. Additionally, the
sustainable tourism can be stated as the kind of tourism that have much benefits than negative
impacts, essentially associated to environment, communities and economy, natural resources and
others. In addition to this, there are various stronger benefits to be gained from participating to
sustainable tourism, the three main aspects of umbrella being: helping into environment growth,
its economical advantages for destinations and rendering assists to local communities. In order to
accomplish this project, the chosen organisation is TUI group is known to be one of the leading
travel and tourism firms. Moreover, it is the short form for Touristik Union International
"Tourism Union International” and having headquarters is in Hanover, Germany. Additionally,
this is totally or partially owns various travel agencies, chains of hotels, cruise lines and also in
around 5 European airlines. The main of this project is to analyse the strategies that may be
adapted through tourism industry of United Kingdom for assuring future sustainability.
Research aim
“To analyse the strategies that may be adapted through tourism industry of United
Kingdom for assuring future sustainability. A case study on TUI group plc”.
Research objectives
 To know about the concept of sustainability in Tourism Industry of United Kingdom.
 To determine the strategies adapted by TUI group plc in order to maintain and ensure
future sustainability.
 To analyse the advantages that are experienced by TUI group plc with adaption of
sustainable practices and activities.
Research problems
In context of the respective research, the main issues are to gather the reliable and accurate
information for the projects to form it much efficient. Additionally, to represent the overall
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information in systematised and structured manner in order for the research to be optimal and
efficient.
Research Questions
 What is the concept of sustainability in Tourism Industry of United Kingdom.
 What are the strategies adapted by TUI group plc in order to maintain and ensure future
sustainability.
 What are the advantages that are experienced by TUI group plc with adaption of
sustainable practices and activities.
CHAPTER TWO METHODOLOGY
Research methodology
Research methodology is undertaken to be the integral part of study that incorporates numerous
techniques as well as tools that are used by researchers in order to conduct the project along with
its justifications. Additionally, the present study includes the usages of interpretivism philosophy
which tends to facilitating and assisting to obtain the in-depth knowledge about topic. Moreover,
it also assists investigator in performing it in practical and systematic way. Along with this, the
research approach which is used in this project is inductive approach as it aids into efficacious
facts and figures testing & scanning gathered for particular topic. Into present project,
qualitative research choices are regarded as it assists in gathering secondary information which
incorporates reliable and effectual data. So, one of the main reason to utilise this is that it is
qualitative into nature of study as it aids in accumulating information which has been already
determined and based on the observations. Also, there is uses of secondary sources of data
collection that has been utilised in current study. This leads and ensures collecting of information
from pre-determined set of information which in future leads towards development of efficacious
and efficient conclusion. It helps researcher in gathering information in less period and cost
efficient manner.
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Gantt Chart
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CHAPTER THREE LITERATURE RREVIEW
To know about the concept of sustainability in Tourism Industry of United Kingdom.
According to view point of Connell (2020), Sustainable tourism into the UK tourism industry
that restricts the expenses and grows the endowments of the travel industry for native territories.
This also closes by networks and can be executed unendingly without harming the sources on
which it relies on. It is a side venture of the standard thought of reasonable improvement which
attempts to have a low effect on the environment and nearby subculture, all the while as assisting
with making pay, work, and conservation of neighborhood natural frameworks. It is both
organically and socially sensitive. The possibility of Sustainable the travel industry bears the
expense of straightening out thoughts to improve ecotourism errands (Wang, Stepchenkova, and
Kirilenko, 2021). It will in general glance at the mission for legitimate travel industry
improvement as concerning the changing of social, monetary, and environmental dreams. Its
clarification is to counter the risks by unmanaged the movement business. Reasonable the travel
industry considers the movement business inside a spot to move away locale to be a three-sided
dating between have districts and their surroundings and social classes, holidaymakers, and the
movement business.
To determine the strategies adapted by TUI group plc in order to maintain and ensure future
sustainability.
According to view point of Susilo (2020), The strategies adapted by TUI group plc in order to
maintain and ensure future sustainability are described below:
 Environment activity: Tourism is both a lot higher defenceless towards environment
changes while at comparative period adding to it. Additionally, dangers for the business
are assorted, integrating circuitous as well as immediate influences like outrageous
climate occasions, upgrading protection expenses and assurance concerns, deficiency of
water, loss of biodiversity and harms to resources and fascination at objections, etc.
 Worldwide the travel industry plastic drives: The issue of plastic contamination into the
travel industry is a lot greater for any people firms for fixing upon their own. In this way,
for matching the size of issues, adjustments expected to attempt place all over the travel
industry esteem chain.
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To analyse the advantages that are experienced by TUI group plc with adaption of sustainable
practices and activities.
According to view point of Wang (2020) In TUI group plc, the guidelines and management
activities of sustainable tourism development which are applicable towards all forms of tourism
in overall kinds of destinations, that incorporates mass tourism as well as various niche tourism
segments. Therefore, few of the advantages that are experienced by TUI group plc with adaption
of sustainable practices and activities are stronger benefits that are to be gained from including
towards sustainable tourism helping into environment growth, its economical advantages for
destinations and rendering assists to local communities. Few much advantages are maximisation
of its business activities, obtained profitable outcomes and maximised productivity.
CHAPTER FOUR CARRYOUT YOUR RESEARCH USING
SECONDARY DATA ONLY.
Present your findings using tables, charts, and diagrams.
UK grown-ups were bound to direct reasonable exercises at home than when on vacation, as
indicated by a study led by BDRC in 2019. Most of holidaymakers said that they would regularly
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effectively search out reusing receptacles on the off chance that they are not accessible (78%),
but when on vacation, under a third said they would try to do as such.
According to the Holiday Trends 2017 review, in which it has been requested 1,000 individuals
from the British public to list the variables that most affected their vacation decision in 2016. Out
of the 28 elements they gave them, 'feasible the travel industry' was positioned 26th generally
significant, which might make sobering perusing for individuals (such as myself) who place it
higher up the rundown. There are some 'statistical surveying' drivers of this low positioning - not
least's comprehension individuals might interpret the word 'feasible'. However, assuming we take
a gander at the reaction to maintainability somewhere else, we presumably ought not be
astounded. Legislatures, frequently consumed by momentary objectives, do minimal more than
offer empty talk to the thought. Economies are dependent on interminable development - which
thus depends on unending utilization - so personal circumstance will constantly start things out.
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Perhaps personal responsibility comes first among British occasion creators as well - the craving
to encounter, learn, unwind, escape or have a great time supplanting reasonable options. In any
case, maybe our examination arranges an unjustifiable and deficient picture. It could be that for
the 48 weeks of the year when Britons are not on vacation, supportability is a significant element
in their lives. For sure, there is some proof that the British public consideration. Occasion Trends
2017 additionally uncovers that 55% would investigate the natural or working circumstances
before their next occasion, which basically features a standard of concern (regardless of whether
there are 25 additional significant reasons right now of decision!) We ought to likewise
recognize that supportable the travel industry ascends in significance among specific occasion
types. For specialty spa and wellbeing occasions it was the tenth most persuasive element, and
for extravagance occasions it was thirteenth.
CHAPTER FIVE CONCLUSION
As per the above project, it has been conclude that sustainability plays crucial within UK
tourism industry. As the sustainable tourism can be stated as the kind of tourism that have much
benefits than negative impacts, essentially associated to environment, communities and
economy, natural resources and others. In addition to this, there are various stronger benefits to
be gained from participating to sustainable tourism, the three main aspects of umbrella being:
helping into environment growth, its economical advantages for destinations and rendering
assists to local communities
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REFERENCES
Books and Journal
Brouder, P. and et.al., 2020. Reflections and discussions: tourism matters in the new normal post
COVID-19. Tourism Geographies, 22(3), pp.735-746.
Fumeaux, D. and Imboden, A., 2020. Redesigning the BSc. in tourism of HES-SO Valais-Wallis
to address the future challenges of the touristic economy. ETH Learning and Teaching
Journal, 2(2), pp.267-270.
Higgins-Desbiolles, F., 2020. Socialising tourism for social and ecological justice after COVID-
19. Tourism Geographies, 22(3), pp.610-623.
Melo, C., Richards, G. and Smith, M.K., 2021. Transformational Tourism Experiences: The
Communication of Service Providers. In Impact of New Media in Tourism (pp. 210-233).
IGI Global.
Page, S.J. and Connell, J., 2020. Tourism: A modern synthesis. Routledge.
Susilo, D., 2020. Unlocking the Strategy of Indonesian Government in Developing Digital
Tourism. MEC-J (Management and Economics Journal), 4(3), pp.223-232.
Veríssimo, M. et.al., 2020. Overtourism and tourismphobia: A systematic literature
review. Tourism: An International Interdisciplinary Journal, 68(2), pp.156-169.
Wang, L., Stepchenkova, S. and Kirilenko, A.P., 2021. Will the present younger adults become
future orbital space tourists?. Tourism Recreation Research, 46(1), pp.109-123.
Online
Sustainable activities conducted by people to reduce their environmental impact on holiday
compared to at home in the United Kingdom (UK) in 2019. 2022. [Online]. Available through:<
https://www.statista.com/statistics/831934/environmentally-friendly-actions-of-travelers-united-
kingdom-uk/>.
Sustainable Tourism. 2022. [Online]. Available
through:https://www.bva-bdrc.com/opinions/cares-sustainable-tourism/.
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