Running head: SUSTAINABILITY THEORIES Name of the Sustainability Theory Year Introduce d Theorist/ AuthorKey Components Systems Theory 1950sLudwig von Bertalanffy, Anatol Rapoport, Talcott Parsons, William Ross Ashby, Kenneth E. Boulding and others The theory assumes that the social, ecological and the economic systems are all interrelated and a change in one of these systems would affect the entire system of sustainability (Clayton & Radcliffe, 2018). The social system primarily refers to the society or the societal factors which the corporations need to take into account and also contribute towards the same positively for the attainment of sustainability (Plaza‐ Úbeda et al., 2019). The ecological system refers to the environment or the environmental factors and thus the corporations for the attainment of sustainability are not only required to reduce the damage caused by them towards the environment but also to positively contribute towards the improvement of the condition of the same (Gianni, Gotzamani & Tsiotras, 2017). The economic system refers to the economy of the nations or for that matter the region in which the corporations are operational and the
2SUSTAINABILITY THEORIES corporations have an obligation or responsibility to positively contribute towards the improvement of the same (Williams et al., 2017). It is the effective integration or for that matter the interaction of all these three factors or systems which enables a particular corporation to attain sustainability and thus the business corporations for the attainment of sustainability are required to take into account all these three systems. Theory of Corporate Social Responsibilit y 1991Lewis CarrollThe corporations for the use of this theory are required to follow stages or phases, namely, recognition or awareness of the problem or the issue, analysis and adequate planning, policy development in response to the issue or the problem and implementation (De Grosbois, 2016). This theory also states that the corporations have five important responsibilities, namely, economic responsibility, social responsibility, environmental responsibility, legal responsibility and philanthropic responsibility (Quarshie, Salmi & Leuschner, 2016). As part of their economic responsibility, the corporations are required to positively contribute towards the economic development of the
3SUSTAINABILITY THEORIES regions or for that matter the regions in which they are operational (Lim & Greenwood, 2017). As part of their social responsibility, the corporations are required to positively contribute towards the social or for that matter the societal development of the regions or the nations in which they are operational (Frynas & Yamahaki, 2016). As part of their environmental responsibility, the corporations are required to reduce the environmental damage caused by them to the environment through their business activities and also undertake the kind of initiatives which are likely to improve the condition of the environment (Quarshie, Salmi & Leuschner, 2016). As part of their philanthropic responsibility, the corporations are required to indulge in the kind of actions or for that matter undertake the kind of initiatives which are likely to contribute towards the improvement of the quality of life that the individuals lead and also make the world a better place to live in through the resolution of the
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4SUSTAINABILITY THEORIES different wicked problems faced by it (Frynas & Yamahaki, 2016). As part of their legal responsibility, the corporations are required to ensure the fact that their business activities or business operations are in conjunction or synchronicity with the legal stipulations of the nations in which they operate (Lim & Greenwood, 2017). These responsibilities of the corporations that this particular theory of sustainability outlines are supported by the “Triple Bottom Line Approach to Sustainability” and also by the discipline of business ethics as well (De Grosbois, 2016). Stakeholder Theory 1971Professor Klaus SchwabThis theory argues the need for the business corporations to maximize the interests of the different stakeholders who are associated with them through their business activities or for that matter their business operations (Schaltegger, Hörisch & Freeman, 2017). This theory also articulates the need for the corporations to take into account the discipline of business ethics while dealing with their stakeholders (Venkataraman, 2019). As a matter of fact, the corporations are required to ensure the fact that
5SUSTAINABILITY THEORIES not only the interests of their stakeholders are maximized but also their different rights are being safeguarded as well (Martin, 2018). For instance, the corporations are required to safeguard the natural rights of their stakeholders, treat them fairly, equally, with justice and also maintain an ethical relationship with them as well (Tapaninaho & Kujala, 2019). The maximization of the interests of the stakeholders and also the safeguarding their rights is important since it will enable them to satisfy the stakeholders and thereby earn their loyalty. This in turn is likely to directly contribute towards the long-term growth of the corporations and thereby help them to attain the required competitive edge within the business markets in which they operate or are operational (Venkataraman, 2019).
Running head: SUSTAINABILITY THEORIES References Clayton, T., & Radcliffe, N. (2018).Sustainability: a systems approach. Routledge. De Grosbois, D. (2016). Corporate social responsibility reporting in the cruise tourism industry: a performance evaluation using a new institutional theory based model.Journal of Sustainable Tourism,24(2), 245-269. Frynas, J. G., & Yamahaki, C. (2016). Corporate social responsibility: Review and roadmap of theoretical perspectives.Business Ethics: A European Review,25(3), 258-285. Gianni, M., Gotzamani, K., & Tsiotras, G. (2017). Multiple perspectives on integrated management systems and corporate sustainability performance.Journal of cleaner production,168, 1297-1311. Lim, J. S., & Greenwood, C. A. (2017). Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals.Public Relations Review,43(4), 768-776. Martin, H. D. (2018). Demystifying the link between institutional theory and stakeholder theory in sustainability reporting.Economics, Management and Sustainability,3(2). Plaza‐Úbeda, J. A., Pérez‐Valls, M., Céspedes‐Lorente, J. J., & Payán‐Sánchez, B. (2019). The contribution of systems theory to sustainability in degrowth contexts: The role of subsystems.Systems Research and Behavioral Science.
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7SUSTAINABILITY THEORIES Quarshie, A. M., Salmi, A., & Leuschner, R. (2016). Sustainability and corporate social responsibility in supply chains: The state of research in supply chain management and business ethics journals.Journal of Purchasing and Supply Management,22(2), 82-97. Schaltegger, S., Hörisch, J., & Freeman, R. E. (2017). Business cases for sustainability: a stakeholder theory perspective.Organization & Environment, 1086026617722882. Tapaninaho, R., & Kujala, J. (2019). Reviewing the Stakeholder Value Creation Literature: Towards a Sustainability Approach. InSocial Responsibility and Sustainability(pp. 3- 36). Springer, Cham. Venkataraman, S. (2019).Stakeholder Approach To Corporate Sustainability: A Review(No. 319). Williams, A., Kennedy, S., Philipp, F., & Whiteman, G. (2017). Systems thinking: A review of sustainability management research.Journal of Cleaner Production,148, 866-881.