Sustainability in Tourism Development: Issues and Solutions in Kavala

Individual Report

Table of Contents
Introduction ..................................................................................................................... 1
Part 1................................................................................................................................1
Analyse the relevance of sustainability to the tourism development in Kavala........1
Discuss major issues surrounding the tourism management in Kavala through
applying suitable theoretical model..........................................................................1
Provide in-depth discussion and support arguments through suitable evidence and
data..........................................................................................................................1
Part 2 ...............................................................................................................................1
Provide major solutions that are feasible, creative and sensible to the issue identified
................................................................................................................................. 1
Discuss how the identified solutions would be executed in detail. .........................1
Conclusion ...................................................................................................................... 1
References .....................................................................................................................3

Introduction
Tourism development is defined as the process of enhancement of the tourism
industry of a particular country effectively, the development of the tourism helps in the
overall development of the economy also. It involves creating essential plan and
strategies in order to increase tourism of a particular country, implementing proper
strategies leads to attracting large number of tourism in a country through developing
strong brand image of the country. In order to enhance the tourism development the
destination management plays an essential role, sustainability is described as balanced
environment, effectively satisfying the needs and wants of the present. For this report to
offer suitable recommendation for tourism development the sustainability as issue is
taken into consideration. This report helps in analysing the importance of sustainability
in the tourism development along with major issues of tourism management and
solutions for the issues identified are also highlighted in this report.
Part 1
Analyse the relevance of destination management to the tourism development in Kavala
Tourism is one of the most growing and developed field around the globe, this
area offers livelihood to a number of individual which leads to overall growth of the
economy, but through this enhancement there is one part that largely suffers that is
environment (Aazami and Shanazi, 2020). There is increasing concern for the
environment, ecological degradation, effective loss of the cultural and traditional
heritage. The sustainable tourism enables in focus on these areas through making the
travel eco-friendly through mentioning it as nature based tourism. The tourism
management plays an essential role in the management all aspects of the destination
are evaluated and managed effectively and efficiently whether it is marketing activities
related to the tourism, availability of local resources, accommodation services,
environmental concern and activities and events related to the tourism. Tourism is one
of the essential area of a country allowing them to enhance their economy through
attracting large number of tourist and money to the local economy effectively (Alarcón
and Cole, 2019). The tourism management is very essential in the overall development
1