Sustainable and Responsible Management in Tourism

This document discusses the concept, theories, principles, policies, and process of sustainable and responsible management in tourism. It explores how tourism organizations can implement sustainable practices and provides examples of sustainable tourism.

SUSTAINABLE AND
RESPONSIBLE
MANAGEMENT IN
TOURISM NAME
EMANUEL A

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Concept of sustainable and responsible management in tourism................................................3
Theories of sustainable and responsible management in tourism................................................4
Principles of sustainable and responsible management in tourism..............................................5
Policies for sustainable and responsible management in tourism................................................6
Process for sustainable and responsible management in tourism................................................7
Critically analysis the examples of tourism organization in following way................................8
CONCLUSION................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Sustainable and responsible tourism is a form of tourism which is more responsible to
protect the tourism. It is refers to the way in which visitors, residents and small business interact
with a destination with an aim to minimize negative social, economic and environmental
impacts. The aim of the study is to determine the principle and practise of a sustainable and
responsible management within tourism as well as hospitality organizations. The objective of the
present study is to enhance the knowledge pertaining to concepts, theories and principles of
Sustainable and Responsible Management in Tourism. Thus, it is stated that with the help of
effective sustainable tourism, hospitality organizations are support to provide sustainable
destination that keep attracting new visitors towards it.
Also, there is a strong link between the discussion about sustainable tourism and
responsible management such that sustainable is the goal which can be attained by the people
who took responsibility to attain it. Whereas, responsible management at Tourism is refers to the
authorities who helps people to attain the sustainable goals. Therefore, they both depend upon
each and with better contribution help the tourism to become sustainable. The present study will
critically evaluate range off travel and tourism including destination. Also, study will examine
the principles, process and management policies that helps to encourage sustainable tourism by
using different examples.
MAIN BODY
Concept of sustainable and responsible management in tourism
According to sustainable tourism (ST) Sharma, Thomas and Paul(2021) refers to the level
of tourism activity which are further preserved for long term because it directly benefit to the
social, economic and natural atmosphere of that area. Thus, it is important for the current era
because it helps to make the best use of environmental resources in order to conserve natural
heritage as well as biodiversity. On the other side, Wondirad and Ewnetu(2019)critically
evaluated that ST is that form of tourism which attain the demand of tourist and host community
without bargaining the potential of the future generation to meet the own needs. For example, a
sustainable tour operator come foundation in Switzerland.

Responsible tourism management is handlingcommerce in such a way that benefits to its
local civic, natural and commercial environment. Blancas and et.al.,(2018) supported the same
and stated that responsible management ensure the involvement of communities and minimize
the negative social, economic and environmental impacts in order to generate the greater
economic benefits.
Theories of sustainable and responsible management in tourism
The Diamond model is a ST development model whose main aim is to provide self-
governing evidence to support disliked decision of limiting the number of visitors in order to
prevent the environment. Also, Brătucu and et.al.,(2017) shared their views that with the help of
this theory, criteria are provided that helps the organizations to take necessary decision about
controlling the number of visitors of a tourism destination. Otherwise it creates negative impact
upon environment and ecological balance that affect the overall environment in adverse manner.
On the other side, as per the Marx’s theory of tourism development, it has been evaluated
that tourism act as a catalyst of economic, social and political process. Therefore, range of new
models have been implemented like time series model which evaluate the overall performance of
tourism and helps government and organization to make decision for future. In addition to this,
there are many models of tourism development which indicate how the system and sub-system
function within a specific destination. This in turn helps to attract the range of tourism towards it
so that they will enjoy the beauty of destination (Drius and et.al., 2019). For example, Thomas
Cook and TUI offered tours in which they focused upon sustainability where they do not cause
any negative impact upon the environment. Companies focused upon the food waste
management system, uses recyclable products that helps to prevent environment from negative
impacts.
Thus, the theory of the sustainable and responsible management in tourism causes direct
impact upon the business performance and that is why, by complying with such models and
theories, organizations improve the existence within market. Thus, it reflect that companies must
focused upon the criteria that are deigned under Diamond model so that it does not affect the
overall performance in negative manner.

Principles of sustainable and responsible management in tourism
As per the Tourism Concern 1991, there are different principle of sustainable tourism
such that using resource sustainably, under this the government make strategies in order to use
of resources such as natural, social and cultural that helps to make long term business sense.
However, it has been critically evaluated by He and Tu(2020) that if the principle has not
complied in effective manner by the tour operators than it affect the overall performance in
adverse manner. Secondly, reducing over-consumption and waste escapes the cost of reinstating
long-term ecologicalinjury and further pays to the excellence of tourism. This in turn assist to
reduce the waste and attract tourism as well.
Third is, Maintaining biodiversity which promote the natural, social and cultural diversity
and then creates a hardyimproper for an industry. Sharma(2018) also supported that promoting
the cultural variety is consider an essential for long term ST that also attract range of customers
towards it. Integrating tourism into planning, surges the long term feasibility of travel and in
this, complete environmental assessment has been performed that helps to examine any
loopholes. So it can be stated that through such principle, company are encourage to integrated
into national as well as local strategic planning framework to attract visitors.
In addition to this, Support local economies is fifth principle which also support the wide
range of local economic activities that protect economies and avoid environmental damage.
Thus, it helps to review the local economic activities by considering the environmental cost so
that it assist to meet the defined aim. Improving local communities,is sixth principle which not
only helps to benefit the environment of a country but also assist to improve the quality of
tourism experience.Hales and Jennings(2017) critically evaluated that if government does not
involve local community then it affect the life of tourism. Moreover, Consulting stakeholder and
the public, is seventh principle of sustainable and responsible tourism help to resolve conflicts of
interest. Amin (2018) supported the statement that consulting with all the key stakeholders like,
tourism industry, local communities and organization is essential that helps to provide valid
decision. However, training staff is another principle that helps to recover the excellence of
travel products. In this, staff training also mixes the ST into practice and organization also recruit
of personnel at different level so that effective results will be generated.

Marketing tourism responsibly is ninth principle of the sustainable tourism in which
marketing provides tourist with full and responsible information that helps to enhance the
customer satisfaction. This in turn encourage people to visit the destinations and surges respect
for culturalatmospheres(Sustainable tourism development,2020). Last is Undertaking research in
which proper research is required and monitoring the outer environment that helps to solve the
problems and also attract the customers towards it.
Throughout all principles, it has been stated that there is a need of sustainable tourism
development because government makes their steps and action to improve the environment, but
by involving local communities and organization it helps to enhance the customer satisfaction.
Along with this, it has been evaluated that tourism is considered as a profitable sector of business
with lots of barrier of growth and few barrier to entry. Through such principle, companies are
able to improve the performance of destination and increase the satisfaction level.
Policies for sustainable and responsible management in tourism
As per the Vertakova and Plotnikov (2017) there are various types of policies which
enable organizations in tourism sector to work smoothly for attaining objectives in effective
manner. Each policies play significant role in attaining growth and development. Sustainable and
tourism policy framework ensures that there should be proper compliance of principles, etc to
deriving organizational motive. In tourism sector it makes sure that meet the potential needs of
communities as well protect and conserve natural resources (Sustainable tourism, 2021). On the
other side Kangas, Duxbury and De Beukelaer (2019) shared his view that new standards for
change have become guiding principles to execute sustainable development in jurisdiction via
formulating National strategies. There has been fundamental shift in major in detection of
responsible tourism system for overcoming the inherent man folded shortcomings. These policies
focus on collaboration, participation, decentralization, strategic planning, information and
coordination.
According to Singh, Tang and Ogunseitan (2020) it is also crucial to mention involvement of
government in formulating tourism practices so that appropriate systematic procedure can be
obtained. Government involvement in tourism has resulted into financial support for marketing
and promotional strategies to derive feasible and responsible approach in industry. A strategic

policy approach has been emphasized during the formulation and elaboration in national
approach for viable development that represents the contribution and responsibilities of all
interested parties. This provides effective and predictable framework to guide the participants of
tourism industry. Maiolo and Pantusa (2019) has argued that important policy is to execute the
imperishability through mix of control, market adjustments and coordination and greater
democratization & decentralization of policy establish better knowledge & information
foundation base. This mechanism has argued that successful mechanism of mentioned policy
requires political stability, adaptability and flexibility. It has given deep emphasis on ensuring
mobilization, sectoral collaboration for continual and responsible development.
Process for sustainable and responsible management in tourism
According to Durán-Sánchez and et.al., (2018) in tourism and hospitality industry
process for obtaining feasibility is very systematic which focuses on application of policies and
principles. This particular procedure highly contrite on implementation of all practices that can
give efficiency in utilization of natural resources as well conservation for future generation. Its
sensitive to three dimensions economic, social and cultural dimensions. On the other side
Okumah, Yeboah and Amponsah (2020) depicted that it’s a common process which relies on
some factor which are need to executed in order to attain continuity of operations. The practices
which can enable organizations operating in hospitality & tourism industry require to
transparent in order to consumption of resources so that waste reduction proportion can be
identified to make improvements for gaining sustainability. Utilization on organic amenities
provides opportunity to develop responsible management system. Material reuse is another stage
for recycling the resources utilization to ensure that natural components are not harming lands,
etc. All these practices help in getting positive impact on the growth of hospitality and tourism
industry.
In the views of Tsani, Koundouri and Akinsete (2020) essential practices for achieving
sustainability and responsible management in tourism sector comprises variety of activities.
Practices required be planning and implementing in systematic way so deriving significance
growth through compliance with standard policies. Value creation enables organizations to
achieve flexibility as per the changing requirement as well with adherence to social, economic,
etc. he has reviewed that evolution is another component which play significant role in adapting

of changing stimuli that suits the environment and also fulfill the requirement of community. On
the other side Iqbal, Liu and Chen (2020) articulated that quality control is major practice in
procedure of feasibility management. Standard performance helps in improving the significant
factors of sector that directly influence growth of organizations. It is basically related with
identifying opportunity for continual improvement so that responsible monitoring for
overcoming lacking areas can become possible. In addition to this, it supports all the other
practices which encourages the process of sustainability & accountable to move towards success.
Critically analysis the examples of tourism organization in following way
In the views of Larsson and Larsson (2020) to attract visitors there are various practices
which ultimately benefit the organizations in travel and tourism sector. The one of the crucial
practice followed to get attention of clients is providing leisure accommodations services as per
the destination. For example- Hilton hotel and Resort as being international service provide
largely focus on making its customers experience positive. It helps in deriving favorable outcome
of attaining retention, loyal and committed customer that results in achieving economies of scale.
It as well concentrate on making customers visit memorable by formulating attractive as well
comfortable through adopting green practices. Eco-friendly practices makes company
operational activities responsible for environment which positively impact community as
consideration regarding health and nature is provided. On the other side, Mousa and Othman
(2020) articulated that focusing on digitalization is one of the trending facilities which heavily
attract the attention of travelers. Updating advanced technology aids in making the efficient and
effective working procedure. Changing circumstances highly influence growth and success of
company it depends on the organization that it achieves positive or negative impact. For
instance- Bliss Hotel Group brings the room service robot to the United Kingdom. It is one of the
example which helps in understanding hotel’s strategy to adopt changing environment with
trending factor. The particular organization has started providing services through robots. In
addition to this, it assures quality as well innovative services to clients which is main part that
invites visitors from different apart of world.
In the views of Calliera and et.al., (2021) the one of the best strategy for inviting clients
to organization is having efficiency in providing each element that affects the satisfaction level
of customers. It has been reviewed that travelling inconveniences and lack of knowledge of
destination results in dissatisfaction of visitors. Offering pick, drop as well tour operator services

within the chatbots as well voice controlled rooms contribute in giving satisfaction to clients. For
essence- Hyatt hotel is one of the major example that concentrates on these factors. It gives
world’s bets chatbot services to customers and enable them to feel flexible fro utilizing resources
of organization. Travel guide is as well offered to make their journey experience memorable.
CONCLUSION
From the above report it can be concluded that sustainable and responsible management
is crucial to attain in tourism and hospitality. Case study ahs emphasis on concept of feasible as
well responsible management which refers to provide favorable impact on natural, social, and
economic scenario of world. It has also given focus on analyzing suitable theories of continual
management for accomplishing the purpose of report. In addition to this, it includes Marx’s
theory of tourism development, diamond model according which it is catalyst of economic,
social procedure. The current has study has incorporated principles for the specified objective
which comprises reduction of overconsumption, maintaining biodiversity, supporting local
economies, marketing tourism responsibility, etc. Present case study has as well analyzed and
involved policies and process of the mentioned criteria which can states significant for the
growth. in addition to this, collaboration, information as well as decentralization are important
parameter for successful and continual tourism policy. Its process should be comprehensive,
combined, integrated and structured to implement the principles and theories. . Different types
of examples of hotels adopting attractive practices are represented by the case study. From the
report it has been identified that organization need to cope up all mentioned elements in
respective to achieve sustainability and responsible management.

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Online
Sustainable tourism development.2020. [Online]. Available through:
<https://tourismnotes.com/sustainable-tourism/>.
Sustainable tourism. 2021.[Online]. Available through: <https://tourismteacher.com/sustainable-
tourism/>