Sustainable and Responsible Management in Tourism

This report explores the concept of sustainable and responsible management in the tourism industry. It discusses the treatment of destination and hospitality organizations, as well as the policies, principles, practices, and processes involved. Case studies and academic literature are used to provide a comprehensive understanding of the topic.

Sustainable and Responsible Management in
Tourism name Emanuel M

Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Academic literature......................................................................................................................3
Treatment of destinations organisation versus tourism and hospitality organisations................6
Treatment of sustainable and responsible management policies, principles, practices and
process.........................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
The report is about the hospital and the tourism industry. The operations of the tourism
and hospitality are discussed for the understanding with respect to different sectors. Literature
review is provided for the chosen case studies.The treatment of the destination organisation
versus the treatment of tourism and hospitality organisation are discussed. Various aspects are
discussed of the organisation for the involvement in the tourism and hospitality industry. The
treatment of the sustainable and responsible management policies, principles, practices and
processes are discussed. The in-depth research is critically evaluated. The aim of the report is to
provide an understanding of the working of the tourism and hospitality industry and how they
maintain the sustainable and responsible management.
MAIN BODY
Academic literature
Sustainable and responsible tourism refers to tourism in which everyone included in
tourism activity takes responsibility for the sustainability of the tourism. Sustainable tourism is
one that takes into account present and future impact of tourism in economic, social and
environmental context and addresses requirements of visitors, industry and environment. In this
users as well as providers of tourism services are required to consider how their activities are
affecting economic social and environmental aspect of tourism (Mihalic, 2016). This involves
present in both positive and negative impact of tourism and followed by this everyone involved
in tourism is required to consider how they can minimise negative impact and maximize positive
impact on economic, social and environmental aspect of tourism.
Triple A model of respond sustainable Tourism outlines three phases of responsible and
Sustainable Tourism implementation. In this phases of implementation of responsible and
Sustainable Tourism include awareness agenda and action. Awareness includes Laissez-faire
tourism. Agenda include Sustainable Tourism and action included responsible tourism. This
model starts from awareness and throw agenda it goes to action for responsible tourism. Agenda
include Sustainable Tourism where agenda for sustainability of tourism is developed and
followed by this action are taken in form of responsible tourism so that sustainability of tourism
can be implemented.

Figure 1 Triple A model of Sustainable Tourism
In relation with Sustainable Tourism United Nations environmental program and World
Tourism Organisation have developed 12 aims.

Figure 2 Framework for Sustainable Tourism
About figure outlines aims developed by United Nations environmental programme and
World Tourism Organisation regarding Sustainable Tourism. In this figure different aspects of
the Sustainable Tourism have been considered for overall sustainability of tourism that includes
culture, community, local control, social equity, employment quality, local prosperity, economic
viability, environmental purity, resource efficiency, biological diversity and physical integrity
(de Ruiter and et.al., 2018). In this social, environmental and economic aspect of Sustainable
Tourism have been described in different parts. This aims of World Tourism Organisation and
triple a model of Sustainable Tourism can be used for implementing Sustainable Tourism around
different locations.
Case studies selected for this is British Isles and these are groups of islands in North
Atlantic off the north-western coast of continental Europe and this consist of islands of Great
Britain, Ireland, the Isle of Man, the Herbrides and over six thousands smaller islands. It is
located in North-western Europe. This separately have several locations for tourism and this is
why is being considered as case study here. Regarding sustainable tourism, organisations
providing tourism services also play important role and case study of Hilton that is involved in
services of providing tourism and hospitality services (Boluk, Cavaliere and Higgins-Desbiolles,

2019). Hospitality industry has a very important role in tourism because they also form important
aspect of tourism in which they become attraction for tourism and also facilitate overall tourism
experience for tourist at different locations. Hilton has wide availability and this is why become a
key organisation in hospitality and tourism services. This validates selection of case study of
Hilton in relation with sustainable tourism practices.
Treatment of destinations organisation versus tourism and hospitality organisations
The destination with the most popular tourism attraction is in England and provide with the
destination that are full of attraction. The part of the British Isles that is small but influential part
of the country. The part provides with the fascinating history, rich culture, exciting cities and
traditions. The tourist destinations in England arefully connected with the trains and buses. The
traveller can drive from within the point of interestby the well-planned system of motorways.
The travellers are provided with the unforgettable experience (Kaushal and Srivastava, 2021).
The destination organisation is handling the management and the marketing. The destination
organisation has to coordinatewith the wide range of local stakeholders, local authorities, tourism
business community, transport operators, visitor information provider, business improvement
districts, major landowners, retail association, cultural bodies and community groups.
The destinations are multifaceted as well as disparate, and host to various stakeholders with
their own needs. The responsible local visitor economy organisation can also vary. The
organisation can be of two types: public sector bodies like the local authorities with the private
companies, definitive boundaries and the private sector that is working across the different
geographies. The well-managed destinations are able to sustain investment, employment and
business growth without creating any long term effect on the environment or on the local
population. Well-managed destinations are able to attract the inward investment across the wired
range of sectors along with the value added jobs and new talent. This makes the destination a
great place to live and work. The local economies of the destination are grown throw tourism and
promotional activities by research and insights. The destination management plans help to
generate growth in the visitor economy (Connell and et.al, 2017). These plans make an
integrated, sustainable as well as a long-term approach for the destination management.
The tourism and hospitality sector of UK are filled with various hotel that provide the
customers with various luxuries. Hilton is an international chain of hotel and the most successful
hotel series. Hilton owns hotels in 118 countries and territories. The company ranked first in the

list of the 2012 happiest companies in the America. The organisation is able to balance the work
and life balance of the employers, have a characteristic company culture, relationship with the
employees and the bosses along with having the reputation for being the best of all. The services
of the food and the accommodation are the best. The hotel is able to contribute in UK’s gross
value economy. The hospitality industry of UK have provided with more jobs and produced the
total employmentrate to 6.9%. The tourism is spread to the Scotland, Wales, Northern Ireland am
London (Sundaram and et.al, 2020). The national tourist Board is responsible for the
development of the visitor economy to increase the annual target to the meet the spending on the
visitors of England. The strategies of the Hilton is to growth the value of tourism in the
economy, supporting the productivity in the tourism industry, to increase the tourism value for
the nation and region, deliver the tourism growth to the Britain and become the industry in the
growing tourism.
The VisitEngland is the advisor body the work for the growing the value and quality of the
tourism of England. The tourism policy development is done by the tourism Industry Council
that provides a two way dialogue between the industry and the UK government. The main
function of the council is to provide voice for the tourism sector to the ministers, the ministers set
the challenges for the industry bodies represented, promote the gross collaboration of the
industry with the tourism sector (Kotera,Adhikari and Van Gordon, 2018). The government UK
provide medium term tourism priorities that are to:
 Increase the domestic and international visitors’ number with the tourism sector.
 Ensures that the industry and the government are working with common purpose for
boosting the tourism in UK.
 Ensures that the tourism and the hospitality industry are internationally competitive
with being productive. It also provide with the sufficient labour force to meet the
needs of the industry.
 Make it easier for the traveller to explore the London and beyond that.
Both the destination organisation and hospitality organisation of UK have the same goals to
reach. Both of them are trying to make UK the best place to visit for the traveller by increase the
economy by increasing the numbers of visitor. They want to create UK a tourism hub and
become the biggest tourism travel companies (Reidhead, 2020). The organisation are also

supporting the apprenticeships per year and mentoring the programme that is aimed to support
thousands of employees by making them suitable for the jobs in tourism industry. The
organisations are trying to bring the local organisations and business together to establish a
coordinationstrategy for the growth in the local visitor economy and reduce the impact of the
seasons.
Treatment of sustainable and responsible management policies, principles, practices and process
Sustainable and responsible management in tourism means to provide good services to
customers and treat them properly so that needs of customers can be satisfied and more people
will be attracted. There are many organisations who are making plans or strategies for
development and they can earn more profit. It is important that customers must get good services
because they are spending money and it is their right to get proper facilities (Pompurová and
et.al., 2018). Employees should manage their work in a systematic way and their will be no
confusion among workers so that work can be completed efficiently. In this digital world,
competition is increasing so it is the responsibility of managers to make plans for future growth
of company and take necessary actions so that organisation can generate more revenue and
satisfy needs of consumers. Nowadays, corporate social responsibility is one of the famous
system which is applied by all organisations to attract people and it help in building good relation
with people living in society.
Policies
In every company policies are being made so that work can be completed in a systematic
way and there will be no conflicts or misunderstanding among employees. If all will do their
work properly then it is easy for managers to evaluate performance. Managers should make
policies and procedures after analysing market situation and take correct actions which is
beneficial for all. Policies are made so that employees can be motivated and they will work
efficiently. In tourism industry corporate social responsibility is best policy which is applied by
all firms because it helps in maintaining safe and healthy environment at the workplace. CSR
helps in creatin positive image in minds of customers and employees will be motivated (Roxas
and et.al., 2020). Corporate social responsibility must be apply by all firms in tourism and
hospitality industry because it creates good impact and bring positive change in economy.
Sustainability refers to developing and protecting resources so that needs can be fulfilled and
actions will be taken for future growth.

Principles
Principles refer to rules and regulations which is made by managers so that employees
can work properly. In tourism and hospitality industry there are some principles such as, to treat
customers properly and give them respect. Solve the queries of guests and answer their questions
so that their needs can be satisfied and it will help in building good image in minds of customers.
This will increase profit of company because if respect is given to customers then they like it.
Managers should try to satisfy needs of customers by making principles which include, purpose,
values, method, research and many other things. It is important that all customers should get
equal treatment and employees of company must treat all guest with respect. If good treatment
will be given then consumers will give positive reviews and feedback which is useful for firm
because they can upload it on their site (Shen,Sotiriadis and Zhou, 2020). It will help them in
attracting more customers and all staff members have to work according to rules and regulations
which is made by managers.
Practices
Practices refer to methods or strategies which is used by managers for future growth of
company and they can fight challenges. It is essential that an organisation should adopt new
trends and fashion to satisfy customers and attract them. Some practices for tourism destination
are, accessibility of the destination, adapting to change in climate, spreading flow of tourists by
giving attractive advertisement, collecting information for development of company and taking
corrective action so that goals and objectives of organisation can be achieved. It is important that
employees should adopt climatic change as policies and practices are made accordingly.
Sustainable tourism practices are, energy management like, nowadays many hotels are away
from cities so they are investing money in energy sources (Streimikiene and et.al ., 2021). Waste
management means employees should try that there must be minimum wastage of resources and
resources should be utilised properly. Water conservation is another sustainable tourism practice
which can be applied to reduce wastage of water. Tourism management practices should involve
local people in making plans so that targets can be achieved.
Process
Process refer to step by step procedure which must be follow by an organisation so that
goals and objectives can be achieved. Before taking any step proper planning should be done to
accomplish goals. Some steps which must be taken by every organisation for sustainable and

responsible management are, use sustainable resources, reduce over consumption, minimum
wastage of resources and water so that it can be utilised in proper way. Plans or strategies should
be made so that work can be completed properly and there will be no confusion among
employees. They should complete given task on time and treat customers with respect, fast
delivery of products, answer their questions and solve their queries.
CONCLUSION
From the above discussion it can be concluded that, it is important that managers should
take some steps for development of organisation and try to provide good services to customers.
Destination and tourism hospitality has been described, their difference is also discussed.
Academic literature and case studies has discussed, treatment of destination and hospitality
organisation has been described. Further, policies, principles, practices and process is discussed
in which practices which is being applied by managers for sustainable environment is described.
According to my opinion, managers should conduct market analysis and identify current trends
and choice of customers so that essential steps can be taken and it will help in growth of
company. They should try to give good services to customers and provide training to employees
so that they will complete work efficiently. It will help in reducing wastage and resources can eb
used again in better way to make new and innovative products.

REFRENCES
Books and Journals
Connell and et.al, 2017. Business engagement in a civil society: Transitioning towards a
dementia-friendly visitor economy. Tourism Management. 61. pp.110-128.
Kaushal and Srivastava, 2021. Hospitality and tourism industry amid COVID-19 pandemic:
Perspectives on challenges and learnings from India. International Journal of Hospitality
Management. 92.p.102707.
Kotera,Adhikari and Van Gordon, 2018.Motivation types and mental health of UK hospitality
workers. International journal of mental health and addiction. 16(3).pp.751-763.
Pompurová, K., and et.al., 2018. Volunteer tourism as a sustainable form of tourism—the case of
organized events. Sustainability. 10(5).p.1468.
Reidhead, 2020. Impact of organizational culture on employee satisfaction: A case of Hilton
hotel, United Kingdom. Journal of Economics and Business. 3(1).
Roxas, F.M.Y., and et.al., 2020. Framework for creating sustainable tourism using systems
thinking. Current Issues in Tourism. 23(3).pp.280-296.
Shen, S., Sotiriadis, M. and Zhou, Q., 2020. Could smart tourists be sustainable and responsible
as well? The contribution of social networking sites to improving their sustainable and
responsible behavior. Sustainability. 12(4).p.1470.
Streimikiene, D., and et.al ., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable Development. 29(1).pp.259-271.
Sundaram and et.al, 2020. Temporal trends in the incidence, treatment patterns, and outcomes of
coronary artery disease and peripheral artery disease in the UK, 2006–2015. European
heart journal. 41(17).pp.1636-1649.
Mihalic, T., 2016. Sustainable-responsible tourism discourse–Towards
‘responsustable’tourism. Journal of cleaner production. 111. pp.461-470.
de Ruiter, B and et.al., 2018. Literary tourism and the British Isles: history, imagination, and the
politics of place. Lexington Books.
Boluk, K.A., Cavaliere, C.T. and Higgins-Desbiolles, F., 2019. A critical framework for
interrogating the United Nations Sustainable Development Goals 2030 Agenda in
tourism.