Sustainable and Responsible Management

Sustainable and Responsible
Management

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
PART 1.......................................................................................................................................................3
Main features of sustainable and responsible tourism..............................................................................3
PART 2.......................................................................................................................................................6
Purpose and principles of tourism development and planning to reduce adverse effects of tourism........6
Evaluation of the process of tourism development and planning and associated challenges and
problems..................................................................................................................................................7
Different approaches to tourism development and planning in order to achieve sustainable objectives. .8
Different approaches for measuring and monitoring sustainable performance in tourism.......................9
PART 2.......................................................................................................................................................9
Impacts of tourism activity from economic, social, cultural and environmental perspective...................9
The way principles of sustainability meets the stakeholder’s requirements and expectations................11
Contribution of stakeholders in developing sustainable tourism practices for minimizing the adverse
impact on tourism business....................................................................................................................11
Value and importance of stakeholder’s engagement and partnerships for minimizing the adverse impact
for achieving the sustainable objectives.................................................................................................12
PART 4......................................................................................................................................................12
How sustainability is being developed and managed in different range of tourist destinations.............12
Critical evaluation of success and failure of sustainable management applied to range of tourist
destinations............................................................................................................................................13
Recommendations for improving sustainable management and development for range of tourist
destinations............................................................................................................................................14
CONCLUSION.........................................................................................................................................14
REFERENCES..........................................................................................................................................15

INTRODUCTION
Sustainable and responsible management of the business encompasses the economic,
social and environmental dimensions that directly benefits the current and future generations
(Crane and et.al., 2019). The sustainable management of the business helps to create an effective
image of business in eyes of the stakeholders and attracts the customers towards their services.
Present study is based on the company TUI group that is a travel agency company founded in the
year 1923 and is having its head quarter at Hannover and Berlin, Germany. Report will include
different features of sustainable and responsible tourism. It will determine the role, function and
mission of different organizations for promoting sustainable business practices. Report will also
include The purpose and principles of tourism development and will evaluate an different plan
and challenges with respect to different tourism. Report will identify different impacts of tourism
activities on economic, social, cultural and environmental prospective. It will identify different
principles of sustainability that can meet expectations of its stakeholders. Finally, report will
evaluate different ways in which sustainability is managed and developed.
MAIN BODY
PART 1
Main features of sustainable and responsible tourism
Sustainable tourism
Sustainable tourism is an industry which is committed for making a low impact on environment
and local culture, while helping to generate future employment for the local people. The positive
sustainable tourisms to ensure about that development is a positive experience for the local people,
tourism companies and the tourism themselves. It is the concept of visiting somewhere as a tourist trying
to make a positive and effective impact on the environment, society and economy. The main aim of
sustainable tourism is to increase and enhance the benefits for reduce negative impact caused by the
tourism for destination (Budeanu and et.al., 2016). This is achieving by protecting, natural environment
and natural wildlife as well as natural resources when developing and managing various tourism activities
at market place in effective manner.
Responsible tourism is trying to make better place for people to live in and at better place for
people to visit at their in effective manner. they have required to operators, hoteliers, local people,

government and tourist are take their effective responsibility as well as take action to make tourism more
sustainable. In the recent scenario, tourism industry is highly affected and that is not good for the industry
because of corona virus. This gives negative impact on industries and owners.
Role, functions and mission of leading global organizations in promotion of sustainable and
responsible tourism:
World tourism organization:
The world tourism organization is the specialized agency which is completely responsible for
promoting responsible and sustainable tourism sector in effective manner. This organization plays an
effective role for promoting sustainable and responsible tourism sector. Role of world tourism
organization for promoting Italy as a drives of economic growth, inclusive development and
environmental sustainability and offers effective leadership and support to the complete sector in
advancing knowledge and tourism policies worldwide (Edgell Sr, 2019). The main mission and objective
of WTO is work in some areas for achieve responsible, sustainable and accessible tourism.
World travel and tourism council:
The world travel and tourism council is a forum for the travel and tourism industry. it is made up
of the members from the global business opportunity and community as well as work with government to
raise effective awareness about travel and tourism industry. This can create various effective and
promoting channels for industry. With the help of this, industry gets updated about the very new changes
and strategies which are come within the business in effective manner. This represent to business global
private sector of travel and tourism, with a mission to ensure the sector is seamless and secure with the
other factors. World travel and tourism council inform government about the way for implemented new
policies for ensuring about the business environment is in conductive to the of travel and tourism sector.
The main role of the tourism sector is to provide investment and support produce economic data which
help to demonstrate importance of industry. This shared effective and valuable interest to industry
(Higgins-Desbiolles, 2018). There are various functions of world tourism organization and world travel
and tourism council for promoting sustainable and responsible tourism are as follows:
 Generate effective market knowledge and provide to tourism sector.
 Organize training and development by making focus on tourism.
 Provide effective leadership training and quality education.
 Develop ethics and social responsibilities.
 Promoting techniques and technological factors.