Sustainable and Responsible Tourism Management

Sustainable and Responsible Tourism
Management
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss about the concept of sustainable and responsible tourism, identify the developments in
“Tamarindo” in Costa Rica..........................................................................................................3
Identify the role, function and mission of leading global enterprise which involved in
promotion of sustainable, responsible tourism............................................................................5
Explore the purpose and principles of tourism development, planning to reduce adverse effects
of tourism.....................................................................................................................................6
Evaluate the different process of tourism development, planning and associated with
significant challenges, problems in destination place..................................................................8
Understand the impacts of tourism activity generated by a specific tourism attraction from
social, economic and cultural aspects........................................................................................10
Examine the suitable principles of sustainability implemented by tourism destination to meet
stakeholder expectations, requirements.....................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Sustainable tourism means that economically viable but it does not destroy all kind of
resources on which, future of tourism will totally depends upon the current status of destination.
Basically, tourism can take full account of its current as well as future economic, social as well
as environmental impacts. These are directly addressing the specific need or requirement of
visitors. This report will discuss about the concept of sustainable and responsible tourism, which
can be evolved in the marketplace. Discuss about the significant role, function and mission of
enterprise in which involved in the different sustainable promotions. Furthermore, this
documentation will discuss about the purpose, principles of tourism development in order to
minimise the adverse effects on the tourism. This report will investigate about the significant
impacts of tourism activities which is mainly generated by tourism attraction in context of
economic, environmental as well as social perspectives. However, analysing the principle of
sustainability implementation to meet specific need or expectation level of stakeholders.
MAIN BODY
Discuss about the concept of sustainable and responsible tourism, identify the developments in
“Tamarindo” in Costa Rica.
The concept of sustainability in the tourism sector of “Tamarindo” which is primarily located in
Costa Rica country. It is one of the top destination for surfing, beaching etc. Tamarindo is one of
tourist destination whereas it can easily find the good food and accommodation services.
Tamarindo Beach, which run for approximately 1.5 kilometres (BĂLTESCU, 2020). The area
around the “Tamarindo” is also known as eco-friendly adventures, perform the different
activities such as diving, horseback riding and turtle watching in particular season.
For that the triple bottom line theory, there are different factors affecting the tourist
destination of “Tamarindo” which has been consider the sustainability in tourism. It is all about
fulfilling all current needs without affecting future tourist demand. Basically, it has been
consider the economic, environmental as well as social factors. DMO (Destination Management
organisation) has implemented the sustainability development within tourist destination place.
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Concept of Sustainable and tourism since 1980s
Tourism is basically define the process or method of spending maximum time in order to
provide the better facilities and service for potential consumers (Camilleri, 2018). Tourism is
helping to explore new things which is always inspire or motivate the potential tourist.
The debate over the important concept of sustainable tourism which is become consider
as phenomenon of 1990s. However, its prime origins lies in the wide concept of sustainable
development, which has been useful in many centuries.
In 20 and 30 years ago, Sustainable concept has been only begun and identify the ideas
about the needs within tourism destination in “Tamarindo” Beach. Likewise, different traditional
agricultural system which are completely based on the specific principles of related
sustainability. Traditional techniques are carried out in different ways. These can help to
preserve rather than destroy the productive capacity of land.
In early stage, it has been developed the origin of sustainable development in which influence
“Tamarindo” destination place and also adopted in different tourist destinations. In 1980s, it can
be used the green tourism which reflects on the rise of internet in environmental issue or
problem. Within Tamarindo tourist place, Destination management organization is focused on
the Green tourism. It was all about minimising the environmental costs, and also increase
environmental benefits of tourism (George, 2017). This type of green concept is applicable in
the Tamarindo destination place where maintaining and controlling the environmental
degradation. This can help for reducing the pollution rate.
Tamarindo in South America ensure that all kind of facilities and service provided to their
tourists, visitors at the time of COVID-19 pandemic.
Hotels of Tamarindo ensure that all type of tourists does not face any kind of financial
problem or issue. Afterwards, it has been decided by destination management organization
(DMO) to make an effective plan and procedures.
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As “Tamarindo” provide the better luxuries in which concern about the destination which
has been chosen by visitors. In this way, it is directly impacts on the potential tourists. In order to
attracts due to facility as well as service.
Identify the role, function and mission of leading global enterprise which involved in promotion
of sustainable, responsible tourism.
There are different enterprises, which is always promoting the tourism as follows:-
Role of UNWTO (United Nation World Tourism Organization) - this type of enterprise
which take place to charge the promotion and also perform significant role to handle sustainable
or accessible tourism. UNWTO can promote the tourism in which contribute to maintain the
economic growth, also helping to grab a major opportunities in the tourism business (Morrison-
Saunders and et.al., 2019). United National World Tourism organization is always helping to
develop the better sustainable approach in which evolve with better innovation. This kind of
innovation development which is always promoting the tourism attractions.
Function of UNWTO- there are different functions of United National world tourism
organization as follows:-
 UNWTO enterprise is always done R&D which is always influence to acquire more
knowledge about market.
 Tourism enterprise can be implemented the sustainable policies and procedures.
 Applicable the better training and education which can be related to the tourism business
 Company will always promote modern technology.
 DMO (destination management organization) can be used the statistical measurement
tool or platform, which are primarily developed
 UNWTO is promoting the better leadership education
Mission of UNWTO- The primary Mission of UNWTO is to use the concept of sustainable
tourism development in respect to preserve the world’s natural heritage.
Role of WTTC (World travel & tourism council) - this type of WTTC has been conducted the
better extensive research. It has been supported to reduce the significant economic impacts but it
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is always including the GDP, direct or indirect employment rate. Different kind of roles which
played by WTTC as per the service. Therefore, it is the best way to maintain or manage the
effectiveness of tourism industry.
Function of UNWTO-
 An efficient leaders are spending a lot of time, money in order to perform the different
activities.
 It must ensure that sustainable development applicable in the tourism sector
 WTTC has been performed the research and development in which gathered or collected
large information regarding the impacts of economy. Afterwards, it has been examined
the rate of GDP and growth of employment opportunities.
 It must be increased the awareness to the industry and always continuous applied suitable
features.
Mission of WTTC- The primary mission of enterprise is to increase the actual growth of
sustainable development in the tourism enterprise. Participation of different sectors such as
social communities, destinations, governments and stakeholders (Robinson, Lück and Smith,
2020). This can help for increasing the economic development, minimize the rate of poverty.
As per analysis, it has been identified that UNWTO and WTTC enterprise always tried to
promote or enhance the tourism industry in large scale. It can apply the sustainability in which
offers a better facilities and services.
Explore the purpose and principles of tourism development, planning to reduce adverse effects of
tourism
The purpose of sustainable tourism development is the meet all essential need or
requirement of present tourists and host region. This can help for protecting, securing and
enhancing the global opportunities in future. It is basically envisaged as leading to handle
management of all kind of resources in such a way that social, economic and aesthetic needs can
be fulfilled. In order to maintain a better cultural integrity.
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While tourism is generally welcomed in almost universally for giving the better advantage,
benefits and opportunities it creates. It has been rapidly growing the recognition of need to
identify tourism in context of environmental manner.
Principle of Sustainable Tourism development-
According to the association with worldwide funds, it should be considered the different
principles for sustainable tourism as follows:-
Uses sustainable resources- In general, destination management organisation (DMO) can be
used to focus on the sustainable natural resources (Ruhanen, Moyle and Moyle, 2019). In order
to maintain the environmental degradation rate. It is becoming consider as crucial way to make a
better long term business sense.
Reducing the over-consumption and waste- It is also important principle of sustainable
development in which help for avoiding waste materials. Afterwards, it helps for restoring the
long term environmental damage and also contributes to management of quality. This can help
for tourism enterprise to provide the better facilities and services.
Maintain the bio-diversity- it is also maintaining and also promoting the importance of natural
items. It plays important role in context of social as well as cultural diversity aspect. This is
always helping to achieve long term sustainable tourism. This will help for creating a resilient
based on the industry purpose.
Integration with tourism in term of planning- it is an essential aspect in which establish a
strong integration with local as well as national strategic plan (Samaddar, Mondal and Sharma,
2021). This can help for reducing the environmental impacts and increase the visibility of
tourism.
Marketing tourism responsibly- it is also another important principle in which help for tourism
enterprise. It provides the tourists with full and responsible information or data increases with
respect to natural, social as well as cultural environment of destination place or areas. This will
support for enhancing the potential consumer satisfaction level.
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Evaluate the different process of tourism development, planning and associated with significant
challenges, problems in destination place
Tourism development and planning is based on the process which may refers to overall process
of deploying the development goals. In this way, it can be implemented the comprehensive
tourism system, applied the effective tourism plan to setup a particular legal standards, norms.
Another way, it is also defined as framework that may contain legal aspects.
Tourism development and Planning-
The evolution of tourism development and planning, which are basically broken down
into different phases:-
 Unplanned Tourism development Era- in this process, it is basically identified the
uncommon things in the tourism development (Shen, Sotiriadis and Zhou, 2020).
Afterwards, it has been made a plan to emerge with unplanned activities.
 Starting the partly supplied oriented tourism planning- this type of phase will support for
designing an infrastructure such as restaurants, hotels and other transportation etc.
 Market, demand-oriented tourism development- at this phase, it is basically focused on
the gathering, collecting information about different tourists. In order to satisfy all
specific need or demand of consumers.
Challenges and issues associated with tourism development-
Issues and their significant
impacts
Developing countries Emerging the tourist
destination
Environmental impacts In context of tourism
development, it has been
analysed that increases the
pollution and environmental
degradation issues identified.
This is not only cause of water
pollution but it also affecting
An emerging destination such
as “Tamarindo”, DMO can
aware about the concept of
sustainable development. A
poor effect of climate can
damage the environmental
condition of situation.
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the land erosion. Within
development South America,
it has been applied the concept
of sustainable approach in
order to minimise the issue of
environmental degradation.
Social culture impacts A majorly issue or challenge
is mainly identified in the
tourism destination such as
“Tamarindo” regarding the
criminal activities. Because
various type of tourist can
reach the attractive location
and difficult to find the actual
activities of everyone. In this
way, Government of South
America has been applied
suitable legislation in order to
manage or control the illegal
activities.
Whenever, increasing the rate
of criminal tasks, violence at
the time of tourism
development.
In most of cases, different
visitors are using their native
language and not understand
or examine the other people
(Samaddar, Mondal and
Sharma, 2021).
Economic Impacts During tourism development,
it has been rapidly
increasingly the rate of
employment in different
regions. It is not only helping
the capital income but it also
providing the job
A high level revenue
generation and employment
applicable in social
communities. That’s why,
different kind of tourism
activities are providing the
better advantage, benefits to
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opportunities for different
individual people.
improve economic condition
or situation in particular
destination place.
Table: 1
Understand the impacts of tourism activity generated by a specific tourism attraction from social,
economic and cultural aspects
Generally, there are significant impact of tourism activities which become consider as important
aspects to handle the different complex tasks. Destination Management organization (DMO) has
been applied the different approaches to handle economic condition to social aspect. There are
different factors such as social, economic and cultural. These are majorly influenced on the
environmental condition or situation within “Tamarindo” as South America, identify the current
environmental situation (Samaddar, Mondal and Sharma, 2021). Basically, it including as
effective leadership tourist which is always inspiring or motivating the people. Furthermore,
examined the certain kind of impacts related tourism activities which are generated by
“Tamarindo” as tourist destination in context of economic ways. As per consideration of
different factors to determine their impacts on the tourism activities as follows:-
Social Factor- This factor is all about the perception of local communities which is always
impacts on the tourism development of planning. At certain level, it is very difficult to measure
the actual difficulty rate. In DMO, tourist manager is basically concerned about the different
gathering or collecting information. It is helping to determine the specific demand of local
peoples. Manager will try to interact with different tourists and local communities, identifying
their demands (Shen, Sotiriadis and Zhou, 2020). Usually, tourist manager can use different
technique such as interviews, discussion to determine the specific interest of consumers towards
destination place. Another way, tourism enterprise can use social factor to determine the impacts
on the community regarding culture change. “Tamarindo” is one of the natural based attractive
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place but it would consider certain traditional culture. These are always inspiring or motivating
the individual people.
Environmental Factor- this factor is related to examine the current environmental
condition of “Tamarindo” destination place. In this way, it is important aspects to measure the
forecast environmental effect at the time of tourism development. Sometimes, it is also measured
the impacts and helping to avoid any kind of risk, threat. As per analysis, it has been identified
that tourists, visitors face certain type of pollution, which are directly affecting the health
condition of enterprise.
Economic Factor- In this factor, it is mainly used for identifying the importance of
economic condition in tourist destination. In DMO, tourist manager is always considerable the
economic condition at the time of tourism development, planning. Sometimes, Economic factor
is basically associated with economic wealth condition. In this way, tourist manager can utilise to
find or measure local economic aspects. Afterwards, it provide the better opportunities for
enterprise to handle the maintenance at tourist attraction places.
Examine the suitable principles of sustainability implemented by tourism destination to meet
stakeholder expectations, requirements.
In DMO, tourist manager is mainly concerned about the different principles of sustainability
and implemented by tourism enterprise at the place of tourist destination. To ensure the
sustainability of tourism and consider as necessary aspect to agree on the different sustainable
principles. It make it possible to enhance or explore the commitment of business operation.
According to the UNESCO world heritage, it has been preserved the natural service and then
apply sustainable principles (Samaddar, Mondal and Sharma, 2021). Afterwards, it has been
developed the commitment between different parties and ensure the ecological, social and
economic sustainability of tourism.
Minimise or reduce the actual load on environment- this can help to promote the
opportunities to travel the particular destination. It is also attracting the individual people to use
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transportation with low emission. This will help for increasing the time duration of visitors,
operate business with full of energy and improve efficiency of materials.
Develop a strength local perspectives- It is an essential aspect to target the local knowledge,
research information and experience about the culture or traditional. This provide the better
insight at start point for delivering experiences.
As per guidance provided is of high quality, operators know the specific areas and also
consider the local conditions. Sometimes, it increases the appreciation of tourist destination by
means of handle the high quality of services. Additionally, it also establish a better coordination
between local residents, visitors to gain opportunity to take part in the tourism development or
management.
Promote use of tourist destination to increase health and well-being- it is always encouraging
the visitors to engage in versatile cultural as well as natural experiences. It must ensure that
provide the better promotion equality service which is always motivating the visitors, tourists.
Sustainability is managed or developed by tourism organization-
Usually, it has been evaluated the concept of sustainable and also responsible for tourism
management. This can be evolved the demand of sustainable approach to consider social,
economic and environmental factors. Moreover, Government initiative to implement an effective
policies and procedures while changing the current tourism business performance (Samaddar,
Mondal and Sharma, 2021). Sometimes. Government has been consider the sustainability
strategy in which provide the brief idea where it can easily establish a strong coordination
between local communities and tourists. In order to identify the specific demand of tourists,
visitors. Therefore, it become easier for managing and controlling sustainability by tourism
organization.
DMO (destination management organization) is related to the tourism business which
provide the brief information about the different destination or attractive places or areas. But at
certain point, it is very important to maintain the environmental condition or situation. That’s
why, it has been identified the significant impacts of different external factors such as social,
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economic and environmental on the basis of analysis. It plays important role to handle the
complexity of tourism business at the time of sustainable development.
CONCLUSION
From above discussion, it has concluded that Sustainable and responsible tourism is consider
as important aspects, which are primarily supports for inspiring or motivating the tourists
towards attraction places. As per analysis, it has been discussed about the concept of sustainable
and responsible tourism, which can be evolved in the marketplace, identify the significant role,
function and mission of enterprise in which involved in the different sustainable promotions. In
this documentation, it is mainly focused on the purpose, principles of tourism development in
order to examine the adverse effects of tourism. Sometimes, investigation is all about the impact
of tourism activities which is mainly generated by tourism attraction in context of economic,
environmental as well as social perspectives. However, examine the principle of sustainability
development concept which become suitable for enterprise to meet expectation level of different
stakeholders.
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REFERENCES
Book and Journals
BĂLTESCU, C.A., 2020. RESPONSIBLE TOURISM PRACTICES IMPLEMENTED BY
TOURISM COMPANIES. Bulletin of the Transilvania University of Brasov, Seriels VI:
Medical Sciences. 13(2).
Camilleri, M.A., 2018. The promotion of responsible tourism management through digital
media. Tourism Planning & Development. 15(6). pp.653-671.
George, R., 2017. Responsible tourism as a strategic marketing tool for improving the negative
image of South Africa. Worldwide Hospitality and Tourism Themes.
Morrison-Saunders, A. and et.al., 2019. Understanding visitor expectations for responsible
tourism in an iconic national park: Differences between local and international
visitors. Journal of Ecotourism. 18(3). pp.284-294.
Robinson, P., Lück, M. and Smith, S., 2020. Responsible tourism management. Tourism, (Ed. 2).
pp.359-392.
Ruhanen, L., Moyle, C.L. and Moyle, B., 2019. New directions in sustainable tourism
research. Tourism Review.
Samaddar, K., Mondal, S. and Sharma, S., 2021. Reinforcing Responsible Tourism through
Cultural Involvement: An Empirical Evidence from India. Journal of Quality Assurance in
Hospitality & Tourism. pp.1-23.
Shen, S., Sotiriadis, M. and Zhou, Q., 2020. Could smart tourists be sustainable and responsible
as well? The contribution of social networking sites to improving their sustainable and
responsible behavior. Sustainability. 12(4). p.1470.
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