Sustainable and Responsible Tourism Management

Sustainable and
Responsible Tourism
Management

Table of Contents
INTRODUCTION...............................................................................................................4
MAIN BODY.......................................................................................................................4
LO 1...................................................................................................................................4
P1 Explaining evolution of sustainable & responsible tourism......................................4
P2 Role, mission and function of leading global companies in context of promoting
sustainable and responsible tourism.............................................................................5
M1 Analysing meaning and concept of sustainable & responsible tourism according
to leading international companies................................................................................7
LO 2...................................................................................................................................7
P3 Explaining the principles and purpose of tourism development & planning to
decrease adverse effects of tourism.............................................................................7
P4 Evaluating procedure of tourism development and planning and associated
problems as well as challenges.....................................................................................9
M2 Critically evaluating varied approaches to tourism development and planning for
successfully achieving sustainable objectives............................................................10
LO 3.................................................................................................................................10
P5 Investigating impact of tourism activity generate by a particular tourism attractive
from an social, economic, environmental and cultural perspective............................10
P6 Examining principles of sustainability implement by tourism attraction to meet
expectations and requirements of stakeholder...........................................................11
M3 Analysing contribution of stakeholders in development of sustainable tourism
practices......................................................................................................................11
LO 4.................................................................................................................................12
P7 Evaluating sustainability is being created and managed in range of tourist
destinations worldwide................................................................................................12
M4 Critical examining success or failure of sustainable management applied in
context of different tourist destinations worldwide.......................................................12
CONCLUSION.................................................................................................................12
REFERENCES................................................................................................................14

INTRODUCTION
Tourism management may define as multidisciplinary field, which includes all
acts relate to hospitality and tourism sectors. It is defined as a process of managing
sustainable tourism development. The current assignment will be based on Kenya as
chosen destination. It falls under list of the top 10 tourist destinations in the world. It has
created number of voluntary events to demonstrate and support their commitment to
sustainable tourism. Kenya has contributed in sustainable tourism development at
higher level, by making investment in improvements of famous places such as
freshwater lakes, forests and other things. The purpose of this study is to explain
concept of a sustainable and responsible tourism has evolved. It will also define
function, role and mission of leading global firms involved in advertising sustainable &
accountable tourism.
Furthermore, the report will explain purpose and norms of tourism development &
planning to decrease affects of tourism. It will also define evaluation of process relate to
this concept and justify challenges and issues associated with this term. This
assignment will describe the impact of tourism activity generated by tourism attraction
from environment, social, cultural and social perspectives. Moreover, it will identify how
the principles of sustainability applied by chosen tourism destination to meet
stakeholder expectations and requirements. This report will explain how sustainability is
being created & managed in different tourist destinations worldwide.
MAIN BODY
LO 1
P1 Explaining evolution of sustainable & responsible tourism
Sustainable tourism is a form of touristry that meets requirements of tourists, host
communities and tourism sector in recent time (Klarin, 2018). It may consider as a way
of travelling that leaves less negative impacts on places or destinations. Sustainable
tourism concept takes account of current and further economic, environmental and
social impacts, addressing demand of visitors and sector.
The overall concept has evolved since the 1980s, because of different reasons.
For example, when people start travelling the world due to commercial purposes, it

starts increasing pollution, which affecting the health and life circle of humans. Because
of that reason, people drive their attention towards sustainable and responsible tourism.
In ancient time, preventing global life support systems has become quite
challenging because of continuing and rapid human cased environment modifications.
These changes have possessed the biggest threat to well-being of human.
Due to increasing activities of travelling and pollution, sustainable tourism
development concept has been emerged (Hsu, Lin and Jhang, 2020). Increasing
negative impact of tourism sector now become the main concern. Because of this
concern, the concept of sustainable tourism has developed with the purpose of
eliminating negative impacts of tourism activities, which has known become almost
globally accepted as a politically and desirable approach to tourism development.
This concept has evolved in response to all negative affects that are more visible
since 1980's. It has emerged as reactive concept that seeks to reduce side effects of all
the factors that contributes in increasing pollutions. The main reason behind emergence
of this concept is environmental safety, which get affected due to beginning of industrial
revolution and increasing tourism activities. Tourism began at earlier period, when it
started to develop on international level, it has put negative impact on nature and
environment protection, which in return give contribution to emergence of sustainable
tourism.
It gets developed in chosen destination and that is Kenya. As this nation has
used 99.2% renewable energy, which may consider as the key pillars of sustainable
tourism development (Jernsand, 2019). This country has taken major steps towards
boosting this concept, by setting aim at being carbon neutral. Many lodges and hotels in
Kenya away from cities are now focusing on investing in alternative energy sources
such as solar power systems.
P2 Role, mission and function of leading global companies in context of promoting
sustainable and responsible tourism
There are varied types of companies accessible in the world of business, who
make an effective and supportive contribution in context of sustainable tourism
marketing. The role, mission and function of leading international organizations in
regard to above concept has been described below in table format: