Sustainable and Responsible Tourism Management

This document discusses the concept and evolution of sustainable and responsible tourism. It explores the role of leading global organizations in promoting sustainable tourism. The document also covers the purpose and principles of tourism development and planning to minimize the adverse effects of tourism. Subject: Tourism Management

Sustainable and
Responsible Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
Explanation of how concept of Sustainable and responsible tourism has evolved......................1
Determine the role, function and mission of leading global organisations involved in the
promotion of sustainable and responsible tourism.......................................................................3
The concept and meaning of sustainable and responsible tourism .............................................4
Relevancy and application of concept and meaning of sustainable and responsible tourism ....5
LO 2.................................................................................................................................................5
Explore the purpose and principles of tourism development and planning to minimise the
adverse affects of tourism............................................................................................................5
Evaluate the process of tourism development and planning and the associated challenges and
problems providing specific tourism examples...........................................................................8
Different approaches to tourism development and planning ......................................................9
Different approaches to tourism and rationale for measuring and monitoring sustainable
performance.................................................................................................................................9
LO 3...............................................................................................................................................10
P5 Investigate the impacts of tourism activity generated by specific tourism attraction from an
economic, social, cultural and environmental perspective .......................................................10
Examine how principles of sustainability implemented by a specific tourism business/
attraction meet stakeholder requirements and expectation .......................................................11
The contribution made by various stakeholders in developing sustainable tourism'.................12
LO 4...............................................................................................................................................12
Evaluate how sustainability is being developed and managed in range of tourist destination
worldwide..................................................................................................................................12
Critically evaluate the
success or failure of sustainable
management applied in a range
of tourist destinations worldwide..............................................................................................13
CONCLUSION..............................................................................................................................13

REFERENCE.................................................................................................................................14

INTRODUCTION
The meaning of tourism is travelling and spending times at various place which can help
to influence the number of customers and deliver the best services. This is the habit of making
happy and satisfied the customers by understanding their demand and wants. In changing
environment needs and wants of people are changing day by day where it is important for
business concern to know the needs and give their contribution to complete the task and attain
the higher profitability (Duncan, Hillman and Elbe, 2020). Every organization wants to enter in
new market for increasing their business growth and market share that can help to operate a
business and increase the productivity. Tourism encompasses from inbound and outbound
tourism process that influences number of people by offering them variety of products and
services. This report is based on London destination where number of places are exists to visit
and increase the economical condition as it make efforts to satisfied the customers. This report
covers main features of sustainable and responsible tourism, importance of tourism development
planning for sustainability, principles of sustainable and responsible tourism management, and
sustainable and responsible tourism management that has involved in variety of destination.
LO1
Explanation of how concept of Sustainable and responsible tourism has evolved
Travel and tourism is defined as pleasure or business that covers practice of tutoring, the
business of attracting, accommodation and entertaining tourist which make feel them good and
make again visiting decisions. This is important for all organization to understand what
customers wants and how they can be satisfied so that products and services provided
accordingly and develop he business effectively.
The concept of sustainable and responsible has evolved since 1980s as country wants of
improve their economy by increasing the job opportunity and income sources which can help to
maintain all functions and activities effective. In In pre-modern times thinking about progress
slowly started surfacing. During the classical Greco-Roman period the first ideas about progress
were formulated (see, e.g. Guthrie1950; Finley1956; Edelstein1967; Dodds1973; Nisbet1980:,
that states that tourism is the way that can contribute in the economy and increase the
performance. To maintain sustaining of any country there is need to be responsible which can
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help to introduce the effective planning and strategies which are important to do and manage by
influencing number of people.
The term sustainability means an ability to exist constantly that can help an organization
to sustain for long period and manage their activities accordingly. In other words, meeting with
needs without comprising the ability of future generations that can help to increase the
performance. In context to London, many visiting place are available that maintain long term
sustainability by influencing number of people (Silva and Mattos, 2020).
Ecotourism is defined as responsible travel to natural areas that considers the
environment, sustains the well being of the local people and involves interpretation and
education for the purpose of participating in market tourism activities that can help to operate a
business regularly. Such as the destination of London minimize physical, social, and
psychological impacts. This builds the environmental and cultural awareness that influences the
people to enjoy such place.
Responsible travel and tourism defining as part of human being which are contributing in
the economy by increasing the number of visitors who spends money and resources to visit the
different places. Like as London is selected destination where different places are build to visit
and make feel pleasure to tourists which can help to manage and run the economy effectively.
The concept of sustainable and responsible tourism is introduced in the early 20th century by
considering all important factors like as social development, economical development and
environmental activities that are important to run a business and increase the profitability
(Eichelberger and Peters, 2020).
The developments in UK has taken the place for London destination as there are number
of places to see and many visitors comes here to spend their time with their friends, partners and
business seminars. So this destination is selected to understand the meaning of sustainable
development effectively. UNWTO, is a global travel and tourism organization that is providing
the understanding to customers regarding travel and tourism. This is profit making organization
that develop the different strategies and planning for the purpose of increasing awareness about
travel and tourism.
For making tourism responsible and sustainable management assures their guests as:
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 They will use environmental and ecological sources effectively by maintaining
the ecological process that can help in conserving natural heritage and
biodiversity in destination of London.
 Maintaining the socio-cultural authenticity of host communities that can help to
build cultural heritage and traditional values that helps to make responsible and
sustainable tourism
Therefore, the sustainable tourism have evolve in modern time where government of
different countries give permission to people to visit and take the enjoyment of different places
and increase the performance.
Determine the role, function and mission of leading global organisations involved in the
promotion of sustainable and responsible tourism
In business environment there are many organisations who are suggesting their clients to
visit the different places and destination for the purpose of spending their precious time that can
help to increase the organization performance and profitability. The management of Destination
Management Organization is large organization which offers the different products and services
to people which can help to increase the organizational performance. In global travel and tourism
industry sustainable and responsible tourism has important part that uses different promotional
activities for the purpose of creating awareness between people regarding the destination and
services which are offering by company that can help to increase the productivity. For example,
UNWTO is the leading tourism organisation that is playing the essential role in travel and
tourism industry as it collects the money by offering different visiting place and maintaining
universally tourism which develop higher performance. UNWTO is a large size organization that
increasing awareness and understanding of people regarding particular visiting place and also
understand buying behaviour of customers that can help to make sustainable tourism by fostering
the travelling and tourism activities.
Role of global tourism organization
The role of UNWTO is vital as it promotes the tourism as a driver of economic growth,
development, and environmental sustainability. This can be defined as effective tool which uses
to assist the technical projects in more than 100 countries and maintain strong position (da
Conceição Walkowski and et.al., 2019).
Mission of leading global tourism organisation
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The mission of UNWTO is to understand what people wants and serve the all countries
by offering variety of travelling services which can help to provide safe and secure travelling.
The attain the higher profitability and making strong each economy is the mission of gloval
organization that can help to increase performance.
Function and mission of leading global organisation in promotion of sustainable and
responsible tourism
 United Nations World Tourism Organization is getting charge of promotion of
responsible and sustainable tourism
 To increase the awareness of people who are living in other country about travel and
tourism so that can spend their time to feel fresh and happy.
 The organization is paying special attention on Small Islands Developing States, hilly
areas that influences customers.
 The role is potential to tourism in relation with fighting poverty and developing the
sustainable development.
 To promote technology and social activities in country so people feel good.
 To focus on economic growth and development after formulating different tourism
policies which can help to maintain good performance.
 Provide leadership and quality education which helps to make pleasure and encourage
them to make again decision.
 Developing statistical measurement, ethics and social responsibility.
Therefore, UNWTO is playing an important role in sustainable development by deciding
mission and running their activities effectively. The management of global tourism organization
such as UNWTO promote technology, social responsibilities, and encourage the people to make
right business decisions.
The concept and meaning of sustainable and responsible tourism
Tourism is the activity of sharing the experience and getting enjoyment of different
places which can help to increase the performance and economical condition of country. The
meaning of sustainable is activities live for long duration and become responsible for delivering
better quality of services in relation to travel and tourism that can increase the economical
condition of country and manage the activities.
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Relevancy and application of concept and meaning of sustainable and responsible tourism
The tourism should be initiated with the help of broad based community and travelling
activities which can help to make feel happy people. UNWTO is a global tourism industry that is
playing important role and function in whole countries as it develop the technology, social
responsibility, and maintaining leadership activities which increases customers interest to visit
the selected destination and increase economical growth of country.
LO 2
Explore the purpose and principles of tourism development and planning to minimise the adverse
affects of tourism
Tourism is defined as activity of spending time and money by people who are interested
to visit different places and developing their knowledge. Different challenges can be face by
London Destination such as high taxation rate, security, safety and marketing activities that
needs to perform in order to operate and regulate the business effectively. London is larger
destination where number of people are have knowledge about different destination which
encourages customers and make advance booking (Arismayanti, 2019).
The principles of tourism development
Uses resources sustainably: The meaning of this principle is to use social, cultural and
natural resources effectively in tourism development that can help to run the long term business
sense.
Poverty/ Development : Travel and tourism development is important as it helps to
overcome the issues of poverty and sustainability which is pertaining in different country and
manages the task effectively. It has been seen that in hope of quick foreign exchange earnings
and employment creation, many government of country frequently turn to tourism which can
help to reduce the poverty by creating many job opportunities.
Climate : Changing in climate can create the interest of their customers to visit which
can help to make responsible development in tourism industry. Air travel is responsible for an
amount of green house emission that increases the percentage of emission of industrial country.
This might be affected the industry and develop the tourism business.
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Integrating tourism in to planning: This principle states that management should make
plans in relation to provide the different destination and working activities which can help to
maintain good performance and increase the long term viability tourism.
Maintaining biodiversity: This principle states that tourism development is needed by
maintaining natural, social and cultural diversity which can help to manage the task and increase
guests for getting tourism enjoyment (Garg and Pandey, 2020).
Water: Tourism mainly involves in the consumption of water from Himalayas and Alps.
This matter a lot for customers as what they wants to see and how they spend their time. So that
destination can be selected accordingly. UNWTO that is global tourism organization arranges
water, sea areas and more water pipelines that can help to increase the sustainable development.
Human dignity – This principle in relation to tourism development is formulated for
saving the rights and interest of women and children. According to this, women and children
need protection and empowerment to make sure they have equal rights so they job opportunities
in tourism sector should be provided to women also that can help to increase performance.
Supporting local economies: Tourism is also supporting the local economy such as in
London various places are situated in local areas which see by people and creating their
awareness regarding best places that can help to make the happy customers and improving
performance of particular country.
Consumption and Lifestyle : This is another principle which uses by organization in
context to travel and tourism that can help to operate the business and increase the productivity.
It is not surprising for travellers to seek out their experience on holiday seeing and know the
prices which can help to make the right decision to travel.
The purposes of tourism development
Economic gain: This is main purpose of tourism development as activities are
performing for economic gain. In changing environment, travel and tourism is largest industry
that mainly contributes in paying taxes, development of country and visiting the places for the
purpose of earning money.
Creating employment: Travel and tourism is the activity that increase the chances of
employment after educating the people. Tourism development is considering many activities
which increases the employment opportunities for people who wants to work continuously. The
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aim of tourism development is to maintain the good living standard of people (Panzer-Krause,
2019).
Foreign currency: Many tourism organization has tie up with other country and
travelling agency which helps to make plans for arranging trip and travelling services at different
destination which helps to maintain the good performance and increase productivity. This also
helps to improve the economical condition of country by getting the foreign currency as
foreigners comes to visits.
Creating a regional and national identity: The purpose of travelling industry is to
create the regional and national identity by providing various information and developing
effective infrastructure and increasing the visitors number by increasing spendings which helps
to maintain good performance (El-Haggar and Samaha, 2019).
Possible challenges and problems of tourism planning
Different challenges and problems can be arise in tourism such as changing in customers
lifestyle, occurrence of natural disaster, pandemic, epidemic situation, political regulations,
changing in climate, terrorism and others can create the problems in travel and tourism industry
that might be affected the economy of country. To reduce the negative impacts there should have
effective planning and strategies which can help to bring the changes and develop the travel and
tourism industry.
Planning to minimise the adverse effects of tourism
Planning is most important at every place as it helps to know the problem and adverse
effects which can be reduce by implementing strategies in changing environment. To reduce the
negative effects of tourism there is need to organise the theme hotels, all facilities, proper
products and services which are demanding by customers near to tourism hots pot which helps to
increase the performance. To reduce the political and social issues there is need to have proper
investment and infrastructure that can help customers to make right buying decision and take the
corrective measures. Moreover, government should formulate and implement effective tourism
policies which can help to lead the tourism and increasing performance. Proper planning and
arrangement is required to control the natural disaster and other problem which can be arise any
time and proper planning can help to reduce the negative impacts (Cerveny and Miller, 2019).
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Evaluate the process of tourism development and planning and the associated challenges and
problems providing specific tourism examples
Tourism development means to increase the travelling and tourism services in the
changing environment which can help to reach the targeted customers. For London Destination,
different travelling agency are planning and encouraging customers by offering variety of
travelling services which can help to maintain higher performance. The process of tourism
development are as explained:
Identifying the needs of travelling: This is the first stage which uses by customers to
identify their needs in free time as they are interested to visit many places for the purpose of
spending time and getting enjoyment of their holidays.
Travel preparation: This state is uses by people and customers for finding the best
location and industry from where they can get information regarding visiting place and services
of hotel near by London destination which can help to make the right decisions (Ristić, Vukoičić
and Milinčić, 2019).
Decision to travel: This process is uses by customers to make the travelling decision
where customers wants to spend their time and money for the purpose of feeling good. For
instance, customers has decided to use the London destination by taking advise from travel agent
and tourist companies which can help to improve the economical condition of country.
Outward Journey: This stage is related to creating the personal experience by providing
best services. For instance, customers who have selected London Destination, visit the sites &
attraction point that can help to make feel good and increase the economical condition.
Return Journey: This stage is uses by customers at the time of returning from selected
destination by getting some remembering videos, photos and others activities that develop the
tourism destination at various places.
Digestion: This stage is uses by people after visiting the various places that create
memories, diaries and weblogs which can help to maintain the higher performance in tourism
industry.
Challenges and problems by providing specific examples
Political challenges: This challenge is related to governmental activities such as tax rate,
change in government and political stability etc. This challenge can be face by Destination
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management organization in case of change UK government and increases tax rate which can
create the problem in relation to business.
Terrorism: The another challenge is facing by Destination management company as
terrorism attack can be occurred any time which might be affected the people mindset and
reduces the number of customers.
Health related challenges: This means people who decides to visit and travel other
place, is needed good quality of food and staying facilities. For example, due to Pandemic all
tourism organization has been affected negatively as they are demanding safety and hygienic
environment which create the problem for organization to increase number of customers (Müller,
Huck and Markova, 2020).
Therefore, such challenges are facing by Destination management company while
providing tourism services that need to be reduce with the help to effective planning and
activities.
Different approaches to tourism development and planning
From the above discussion it can critically evaluated that tourism development and
planning is important for maintaining sustainable development and growing the economical
condition by focusing in customer demand and activities. London is selected destination which
uses by organization in order to improve the economical condition and attain the higher
productivity in changing environment. So that principle as climate, water, biodiversity, human
dignity, and many more are followed by different country for the purpose of developing tourism
industry effectively.
Different approaches to tourism and rationale for measuring and monitoring sustainable
performance
Different challenges are arises in sustainable tourism such as political, social, health
related, and terrorism are facing by different destination that can create the problem in
sustainable development of travel and tourism industry. The country should follow all
regulations and laws which are formulated by government in relation to destination and entry in
to other country that can help to manage the good performance. Moreover, such activities can be
measure by formulating effective planning which reduces the negative impacts.
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LO 3
P5 Investigate the impacts of tourism activity generated by specific tourism attraction from an
economic, social, cultural and environmental perspective
Tourism activity can be explained as attraction and practices which uses by people for
spending their time which can help to feel good and increase the performance in travelling
industry. If company and different destination is providing pleasure journey to customers then it
will get an opportunity to make the buying decision effectively. In context to London Destination
there are many factors that might be impacts on tourism industry as:
Economical: This factor is related to economy that covers inflation rates, interest rates
and other economical activities which are important to consider while running a business and
managing the activities. In London, having various destination and visiting place that people
wants to see and enjoy. If inflation rate of UK is stable then it will be opportunity for people to
select the destination in London and use this for spending their holidays which helps to increase
the organizational performance. On the other side, if government has changed the tax rates and
increase the inflation rate that might be impacts negatively on tourism industry as customers who
belongs to small income group cannot spend their time at expensive destination (Pope and et.al.,
2019).
Social: This factor is related to society and buying habits of people in particular country
that affected the tourism industry. The tourism industry of UK is focusing on lifestyle, interest
and culture of people who comes from other country for the purpose of visiting that help to make
them happy by providing products and services. The negative impacts of such factor is occurring
of natural impacts as currently world is facing from Pandemic where all destination and visiting
places have been stopped that impacted negatively on tourism industry as no one tourist is
booking any destination.
Cultural: This factor is related to culture which acts by travellers for the purpose of
creating great experience and maintaining the higher performance. The London Destination
being affected from cultural factors as customers and employees are belongs to different culture
so they are demanding different services which become challenging for organization to fill them
that affected the business negatively. Moreover, focusing on people culture and values
sustainable tourism can be maintain which can help to increase the performance and profitability
effectively.
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Environmental: For visiting and wandering any place this is important to analyse the
environment that can help to make the right decision regarding bookings the effective
destination. This is important for country to maintain effective, clean, and safe environment by
reducing wastages, arranging health conscious activities and reducing terrorism attacks which
can help to manage the difficulties and increase the performance in changing environment.
Therefore, above mentioned all factors such as economical, social, environmental, and
cultural factors are uses by London Destination for the purpose of maintaining sustainable and
responsible tourism. This also helps to increase the organizational performance and profitability
by managing all activities and increase the performance by organising performance effectively.
Examine how principles of sustainability implemented by a specific tourism business/ attraction
meet stakeholder requirements and expectation
In relation to tourism industry, it is important for organization to understand the meaning
of sustainable tourism and bring the change in their services accordingly which can help to reach
the targeted customers and maintain the higher profitability. It has been seen that if organization
is able to provide the travelling services and create the good memories which can provide the
opportunity to get again booking and increase the performance in changing environment. For
example, Destination Management Company is using various different principles in relation to
tourism development for the purpose of increasing performance and profitability in changing
environment. The first principle is uses of resources sustainability where management are using
all available resources optimally such as natural and economical that can help to increase the
tourism development. The second principle is integrating tourism in to planning which mainly
uses to integrate the tourism activities with planning that can help to operate a business and
increase the performance in changing environment. In tourism industry stakeholders are those
people who are investing money in building proper infrastructure and attraction that can help to
make the strong economy. Customers are also considered as stakeholders who get influenced
from organizational products and services in relation to Destination Management company
which can help to increase the performance and competitive advantages effectively (Ruhanen,
Moyle and Moyle, 2019).
For instance Destination Management Company is using the all available resources,
influences stakeholders such as investors, customers, employees and other people by giving
better quality of products and services that deliver higher performance in sustainable tourism.
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Other than this, business activities meets with stakeholders needs by reducing wastages, over
consumption rates that make the happy business, people and stakeholders for the purpose of
increasing performance. As government is also considered as stakeholders who have contributed
in tourism industry as it formulate effective planning and policies for the purpose of increasing
customer interest and generating profits which brings the improvement in economy.
The another example is Local community where goal of tourism organization is promote
their culture so principle of biodiversity, and consumer behaviour principle in relation to tourism
development being used by London Destination that will help to provide the opportunity to
increase the insights of society regarding wonderful destination which develop their interest to
get enjoyment by making right decisions.
The contribution made by various stakeholders in developing sustainable tourism'
In case of maintaining sustainable tourism stakeholders are those people who have made
the contribution by participating in all activities. Stakeholders are government, local community,
employees who working, investors, and others are contributing in destination of London where it
formulate flexible regulations that can help to maintain the social economy and continuous
growth.
LO 4
Evaluate how sustainability is being developed and managed in range of tourist destination
worldwide
The sustainable tourism industry is defined as suitable and effective environment where
number of people comes to visit and spend their time with family and friends. This increases the
interest of people by offering them best services and environment that create a opportunity for
organization to increase the performance. Sustainability is developed and managed in London
destination as management understand the culture, wants, social needs of people who comes to
visit that helps to provide the kind of products and services. This activity make them happy and
encourages them to book again the tickets for spending their time. Herein, travel agent is also
providing proper guidance according to their income group and interest which develop their
interest and make the right business decisions. This can help to increase the performance and
developing the destination image (Su, Wall and Wang, 2019).
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The another destination is Costa Rica that is capital of American country managing
sustainable tourism development by using peacefully place and beauty that attracts the large
number of customers and attain the good performance in changing environment. The travel agent
of Costa Rica maintaining effective culture by providing training to all people that can help to
increase the productivity and profitability.
Critically evaluate the
success or failure of sustainable
management applied in a range
of tourist destinations worldwide
The country is maintaining sustainable destination as government supports to this country by
providing money which uses to make or build effective destination and uses the all resources can
help to to increase the number of visitors every year and such customers refers to other or their
relative which develop the business effectively. This also fill the customer requirement as they
wants special hotel, transportation to visit country and increasing the productivity at destination
place (ISharpley, 2020).
CONCLUSION
From the above report it can be concluded that travel and tourism activities are running
by destination arrangement companies which can help to make happy customers by offering
variety of products and services. The main features of sustainable tourism are maintaining
effective environment, social and technological changes which can influence the customers and
make buying decisions. The role and functions of leading global organization is important as it
provides the various information, packages and others for the purpose of promoting the activities
and maintaining higher performance. Tourism development is creating the job opportunities by
establishing organization and principle of tourism are uses of resource, integration and
maintaining biodiversity in tourism industry which can help to increase the effectiveness by
increasing number of customers.
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