Sustainable and Responsible Tourism Management

This report explores the concepts, practices, and principles of sustainable and responsible tourism management in Scotland. It discusses the evolution of these concepts and the role of leading global organizations in promoting sustainable tourism. The report also examines the purpose and principles of tourism development and planning for minimizing adverse effects. It further investigates the impacts of tourism practices and evaluates the success of sustainable management in different tourist destinations worldwide.

Sustainable and
responsible tourism
management

EXECUTIVE SUMMARY
For a destination, managing tourism in sustainable and responsible manner is essential as
it minimises drastic social, cultural, environmental and other related impacts. In this report,
selected destination is Scotland which is part of United Kingdom. It is well established and
developed destination in terms of tourism and have responsibility to sustain 200000 occupations
in service sector. The report includes evolution of the sustainable and responsible concepts,
significance of tourism development planning and principles of tourism management. It also
includes detailed evaluation about how tourism is management in responsible ways for various
destinations.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Explanation of the ways concept of sustainable along with responsible tourism evolved....1
P2. Determining role, functions along with mission of leading global organisations that are
involved in promoting sustainable as well as responsible tourism..............................................2
M1. Analysing concepts together with meaning of sustainable addition to responsible tourism
as per global organisations...........................................................................................................3
TASK 2............................................................................................................................................4
P3. Exploration of purpose addition to principles related to tourism development and planning
for minimising adverse effects of tourism...................................................................................4
P4. Evaluating purpose of tourism development addition to planning, and related challenges
and problems with particular tourism example...........................................................................6
M2. Critical evaluation of distinct approaches of tourism development and planning to attain
sustainable objectives successfully..............................................................................................8
TASK 3............................................................................................................................................8
P5. Investigating impacts of tourism practices generated through particular tourism attraction
from a social, environmental, economic and cultural perspective...............................................8
P6. Examine how principles of sustainability implemented by a specific tourism business/
attraction meet stakeholder requirements and expectation..........................................................9
M3. Analyse the contribution made by various stakeholders in developing sustainable tourism
practices for reducing adverse impacts......................................................................................10
TASK 4..........................................................................................................................................11
P7. Evaluation of the way in which sustainability is being developed and managed in a range
of tourist destinations worldwide...............................................................................................11
M4. Critically evaluate the success or failure of sustainable management applied in a range of
tourist destinations worldwide...................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Sustainable tourism refers to that part of tourism which takes full account of present and
future impacts or environment or others to address requirements of visitors, host communities
and environment. Similarly, responsible tourism is kind of tourism which reduces negative
economic or social impacts, enhances well being of host communities along with generates wider
economic advantages for local residents (Booyens and Rogerson, 2016). The purpose of the
report is to grasp the concepts, practices along with principles of sustainable as well as
responsible management in tourism destinations. The selected destination for the report is
Scotland which is a well developed destination for tourists which is responsible to sustain
interest of visitors and millions of jobs in service sector. The evolution of the destination began
with the Romans and it now a part of UK. World Tourism Organisation is one of national
tourism company that manages the destination and its tourism. The main purpose of the company
is to grow and develop the destination and visitor’s economy sustainability with its key
marketing as well as events activity.
The report determines main characteristics of sustainable and responsible tourism. It
evaluates importance of development and planning of tourism for sustainability and apply
principles related to sustainable as well as responsible tourism management. At last, it evaluates
the ways in which tourism management have evolved in different destinations globally.
TASK 1
P1. Explanation of the ways concept of sustainable along with responsible tourism evolved
The concept of sustainable tourism is described as the tourism which focuses on its
existing and future impacts and addressing requirements of travellers along with host
communities. At same time, responsible tourism is that part of tourism which can be consumed
in multiple responsible way. It minimises negative impacts and fosters livings of host
communities. These concepts have evolved from being niche segment of all commodities to
businesses realising that all the tourism for succeeding requires a focus towards destinations and
visitors (Camilleri, 2016). These both have historical experience from last 60 years as well as it
has emerged in four stages. In 1950's, sustainable and responsible tourism was seen as
coexistence in which the concepts were just having limited influence on social and cultural
environment. Further, 1970's, all the perspectives were changes and these were seen as a conflict
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related scenario. The stage has changes as academics initiated to take it in very negative aspect
on tourism consequences, specially criticising the sector as efficient contributor for development.
In 1980's, a totally new era or stage was seen to attain understanding the relationship among
natural environment to that of tourism sector. Various perspectives have evolved and the
equation was perceived as an integrated kinship.
In past years, the concepts such as sustainable and responsible tourism has increased
considerably. It has discovered various ecosystem as well as immersed in cultures across the
globe. With passage of years, the concepts have gained wider recognition and addresses multiple
issues including global warming and many more (Camilleri, 2018). Scotland is the destination of
UK which have gained wider development in last couple of years. The destination used to be
managed by monarchy of UK with use of various styles, titles along with related royal symbols
of statehood. The development of tourism sector of Scottish Highlands emerged in early
eighteenth century and began in nineteenth century. Further, various institutions and companies
have focused on it and improved it in well popular destination of world. The development in
destination that is Scotland have taken place through National Tourism Strategy that secured
growth by turning tourism assets of Scotland assets into authentic experiences that cannot be
easily replicated by Scotland’s competitors.
P2. Determining role, functions along with mission of leading global organisations that are
involved in promoting sustainable as well as responsible tourism
In present era, there are multiple popular international businesses which are part of
promoting sustainable and responsible tourism. World Tourism Organisation, Sustainable Travel
International, Visit Scotland, Long Run Initiative, The Centre of responsible Tourism and many
more are sole leading companies that operate practices across the globe (George, 2019). All these
promotes sustainability in tourism and fulfils their responsibility for the industry.
Long Run Initiative
It is an organisation which operate its activities in direction of improving sustainability
within tourism activities. It is NPO that help in identification of the sustainable solutions of
challenges along with creating dialogue between academics, business and government.
Mission
The main mission of this organisation is to promote sustainable practices on the basis of
past experiences and modern solutions.
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Role
The different roles performing by this organisation at different level includes bringing of
dialogue between academics, government and businesses for the purpose of providing
sustainable solution to challenges.
Function
There are many functions. Out of which some are explained below;
 Providence of solutions to challenges.
 Bringing alliance between government, businesses and academics.
 Demonstration of the practical value of historical expertise to contemporary decision
makers.
World Tourism Organisation
World Tourism Organisation is a leading international company that have responsibility
to manage tourism of all destinations. The company that have following role, mission and
function in context to promoting sustainable and responsible tourism:
Mission
Mission statement of World Tourism Organisation is to promote along with develop
sustainable tourism for contributing towards international understanding, prosperity, economic
development and encouraging fundamental freedom for all travellers without any distinction.
Role
The role of World Tourism Organisation is to generate market knowledge, foster tourism
education, promote competitive together with sustainable tourism instruments and works for
making tourism as an efficient tool to develop by technical assistance projects across all nations.
Other than this, the company also have role of promoting responsible tourisms at international
level to acquire higher economic growth (George, 2017). The members of World Tourism
Organisation also ensure that sustainability of environment is promoted with the hope of
increasing tourism across the destination and globe.
Function
Key functions of World Tourism Organisation are mentioned below:
 To help fostering sustainable tourism across the globe.
 Increasing economic benefits to various destinations from tourism (Higgins-Desbiolles,
2018).
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 Focusing towards promoting environment sustainability for enhancing tourism level.
 Encouraging all destinations of travel to improve and maintain their infrastructure
properly for attracting wider tourists form various parts of globe.
 Supporting tourism industry for making advancement on knowledge together with
devising suitable practices or programmes to attain all identified objectives.
M1. Analysing concepts together with meaning of sustainable addition to responsible tourism as
per global organisations
Leading organizations like UNWTO and WTTC has been using different tools, techniques and
guidelines for protecting of environment and impact upon tourism in Scotland. Such organization
has been working all over the globe. These organizations are responsible for many legislations
around which the course of action followed in the sector depends upon. These organizations
constantly step up and conduct events like seminars and public conventions where stakeholders
from all over the globe come together and reflect on their ideas associated with sustainability in
the sector. WTO has made development of concept within tourism in Scotland. Likewise, as per
World Travel and Tourism Council, concept of sustainable tourism is form of tourism which
addresses needs of existing travellers, host regions through protecting as well as enhancing
opportunity for coming couple of years (Sustainable tourism concept from WTTC, 2020). This
makes management to be developed by fulfilling of maintaining of culture integrity, essential
ecological process, biological diversity and life support system. Organizations at global level
makes reduction of negative affect upon social and aesthetic needs and making fulfilling which
helps in maintaining integrity through responsibility been developed within economic and
environmental aspect of tourism sector. It contributes towards high economic value to be attained
by tourism within Scotland.
D1 Critically analyse the relevance and application of the concepts and meaning of sustainable
and responsible tourism according to leading global organisations
Sustainable and responsible tourism development is that kind of development that makes
tourism to be uplifted with Scotland. UNWTO has made various kinds of arrangements and has
used latest technology to make destinations to be cleaner and attractive. Also, UNWTO has made
certain measures compulsory which has helped in enhancing tourism. Furthermore, UNWTO
helped in establishment of three main concepts of sustainable tourism in Scotland which are as
follows:
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Environmental – The very first dynamic in sustainable tourism is environment. UNWTO
helped in developing the importance of using such practices that not only preserve the
environment but helps in restoring the damage that is being done to it as well. In addition to that
the organisation is responsible for or developing the ethical considerations in local tourism sector
of Scotland as well. Scotland tourism market attract customer using their moral values which
revolves around taking care of the environment. this helps in customer acquisition as most of the
people around the globe are concerned about the environment and are impressed by the practices
undertaken by Scotland tourism industry
Social - A business is just an extension of society’s acceptance in the marketplace they operate
within. UNWTO hand and development of search operation cause of action that does not
contradict with the society's values and considerations. In addition to that, the moral code of
conduct established by the organisation it also reflects that the profit that is being made by
tourism sector contributes and development of society the business works within. This includes
infrastructural development as well as setting investment that helps in overall development of the
economy. It is the role of organisations like UNWTO to establish the importance of societies
ethical considerations as well (Mathew and Sreejesh, 2017). The tourism industry in Scotland
might not have achieved such great accountability if it wasn't for the moral code of conduct set
by search organisation.
Economical - The tourism sector in Scotland is also responsible for fetching a huge amount
of foreign direct investment into the country. This investment is useful in multiple folds. It helps
in development of overall economy which also supports for the development of tourism sector.
This further helps the tourism sector in acquisition of such technologies that helps in acquisition
of most sustainable technologies in order to preserve the environment as well as restore the
damage inflicted upon it.
TASK 2
P3. Exploration of purpose addition to principles related to tourism development and planning
for minimising adverse effects of tourism
There are certain principles related to tourism planning and development which plays
prominent function in reducing drastic impacts on tourism. Some of them are below:
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 Principle of maintaining biodiversity: As per the principle, maintaining together with
promoting cultural, natural addition to social diversity is key to develop and plan
sustainable tourism. Biodiversity is variability together with variety of living organisms
in earth. It is measure of variation at species, ecosystem and genetic level. To develop
and plan Scotland, the business organisation has adopted the principle which creates
resilient base for travel industry so that drastic effects are minimised promptly.
 Principle of reducing over consumption as well as waste: As per the principle, it is
working of tourism companies to reduce over consumption along with avoiding waste of
the costs to restore long term environmental damage which contributes in minimising
drastic effects of tourism resources and development.
 Principle of integrating tourism with planning: This principle is followed by
management of Scotland with the aspect to integrate tourism development into national
addition to local strategic planning frameworks. With this, various environmental impacts
are undertaken into assessment to enhance long term viability of tourism development.
 Principle of supporting local economies: The principle states that tourism which
supports wider local economic activities as well as takes costs related to environment into
consideration and accounts the values to protect economies as well as avoiding any
impacts on tourism development.
 Principle of involving local communities: It states that fill involvement and
participation of local communities within development to tourism not only helps the
company but also it assists in improving quality related to tourism experience. In case
with tourism of Scotland, organisations follow the principle to engage local communities
in practices that minimise adverse impacts on development and improvement of tourism
sector.
 Principle of training manpower: As per the principle, training staff that integrates
sustainable tourism towards operational practices reduces negative impacts on
development of tourism location. In relevance to Scotland, managers of tourism
organisation work in accordance to the principle that improves quality of tourism
commodities leading to minimising adverse implications on development of tourism.
 Principle of marketing tourism responsibly: The principle defines that marketing
which delivers tourists with complete along with responsible information generally
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enhances respect for social, cultural and natural environment of tourism destination that
improves customer satisfaction leading to reducing negative impacts.
 Principle of consulting stakeholders and general public: For tourism organisation, it is
essential to have consultation among tourism sector, local communities, businesses and
general public for working together to resolve potential issues of interest that fosters
minimisation of unsupportive impacts on developing the location of Scotland.
P4. Evaluating purpose of tourism development addition to planning, and related challenges and
problems with particular tourism example
Tourism planning and development have objective of exploring along with advancing
theoretical addition to practical understandings of intersections among studies related to tourism
development planning (Musavengane, 2019). In order to plan and develop tourism for grabbing
attention of multiple tourists, it is crucial for companies in tourism sector to take certain steps
related to development and planning of tourism. The stages or process is underneath:
Study recognition and preparation: It is the first step of tourism planning and
development where in a study is conducted for recognising and preparing to develop the tourism.
This is starting process in which tourism management of Scotland gets involved in studying
recognition and preparing for development. In this, key challenge faced is changes in
environment of tourism which makes it difficult for management to study variables.
Devising objectives: Herein, objectives are set for future so that working are carry out
accordingly. In context to Scotland, tourism management devises objectives according to
pertaining situations and existing market conditions.
Surveying existing data: In this stage, secondary data is surveyed and analysed so to
collect relevant information about the industry and destination (O’Rourke and Koščak,2019).
Herein, while developing and planning for Scotland, tourism businesses faces complexities to
collect relevant or suitable data.
Implementing new surveys: A new survey to analyse market and industrial requirement
is implemented through observation or questionnaire method.
Strategy formation: As per implemented survey and collected information, strategy is
formed to develop and plan for tourism. In case with Scotland, effective strategy to develop and
plan for future is formed. While doing so, issue faced is about evaluating various alternative
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strategies and selecting a suitable one as all have certain advantages and disadvantages
associated with them.
Implementation of plan: In the stage, all the plans and strategies are put in action in
order to develop and plan for sustainable and responsible tourism (Patti and Messina, 2020). In
context to Scotland, tourism organisation can face complexity in putting words in actions as
there can be changes in situation between devising and execution of plan.
Monitoring and reformulation: it is last stage wherein the implemented actions are
monitored properly. Managers of tourism entities reformulate certain actions that are not
properly implemented or have impacted the whole process.
Above defined is the overall process which follows by Scotland for the purpose of
tourism development and planning. It has been evaluated from the application of process over
Scotland that all points have their own level of importance in process of development. The
aspects which are majorly important among all points is study and development of objectives on
the basis of same. The practice which is difficult in the process of performing study is sampling
and gathering of data from diverse people of society. This has major beneficence because help to
bring improvements on ground level through considering views and needs of all diverse
individuals.
Costa Rica is the nation where they follow modern approaches for tourism development
and planning. The process followed by officials include study of issues and application of
alternative approaches. To bring sustainability in tourism activities, they focused over the use of
renewable sources for the production of electricity. This is so because consumption of electricity
increases due to diversified tourism activities. This help them to be eco-friendly in performance
of their different functions and promotion of eco-tourism approaches. The challenges faced by
them at the time of implementing this practice is time consuming processes and high investment
of cost which slow down the pace of development.
M2. Critical evaluation of distinct approaches of tourism development and planning to attain
sustainable objectives successfully
The collected data is used in order to plan tourism development using the following four
approaches.
Boosterism - This particular approach revolves around the tourism development to be
established in a way that it benefits the associated host destination. In addition to that it is
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responsible for raising the standards to that particular destination and also enhance the overall
quality, especially in developing countries. This approach revolves around upgraded
infrastructural facilities, health care services, transportation services, and better quality of
commodities in food.
Economic - The second approach associated with tourism planning is considering the
economic industry-oriented dynamics. This particular approach focuses on the economic aspects
associated with tourism and efficient and effective use of scarce resources in order to generate as
much as income and employment benefit for the local communities and in turn the host
destination. In addition to that this consideration is also helpful in in the overall economic
development of associated host country (George, 2017).
Physical/spatial - This unit of tourism planning revolves around using resources in such a
way that it minimises the negative impact associated with tourism industry on physical
environment. How well-planned physical destination associated with the tourism sector gives the
associated visitors luxurious stay as well as an open space for tourist. This helps in achievement
of sustainability as it enhances the protection towards environment because of less physical land
being used.
D2 Critically evaluate different approaches to tourism development and planning to identify and
justify the rationale for measuring and monitoring sustainable performance
There are various approaches that exists within tourism for making its development and
planning possible which are related to making monitoring and measuring performance possible.
The approaches that are taken into consideration while establishing the outline for monitoring of
sustainable performance are boosterism, economic, physical and community-oriented
development strategies. The monitoring practices associated with boosterism revolves around
establishing a check on ensuring sustainability when it comes to development of infrastructure
facilities and transportation services (Pereira and Martins, 2018). In addition to that it is also to
be monitored that focus is laid upon healthcare development as well. When it comes to economic
considerations it is to be monitor that the local communities that are associated with the tourism
sector are being benefited in Scotland. When it comes to physical dynamics the focus of
monitoring should be upon development of structures in a way that it protects the environment
bye consuming less physical space and providing more space for sustainability purposes. When it
comes to community-oriented goals the active monitoring session should be established to keep
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an eye on the development of tourism in accordance to the ethical considerations of local
community associated with tourism sector.
TASK 3
P5. Investigating impacts of tourism practices generated through particular tourism attraction
from a social, environmental, economic and cultural perspective
Tourism practices are those activities which are undertaken by travellers for leisure or
other purposes (Robinson, Lück and Smith, 2020). There are many types of tourism attractions
across the globe. One of them is Scotland which impacts widely on sustainability of the
destination. In this context, impacts of tourism practices which are produces by the tourism
attractions from different perspective are as investigated:
Economic perspective: According to economic perspective, tourism attraction produced
certain activities including generation of employment and creating demand for various industries.
In Scotland, tourism practices impact positively by not only contributing in various economic
activities, rather generating more employment and revenues for the sector. At same time, the
negative impact of tourism of Scotland is cost of infrastructure as development can cost the local
government, management and local taxpayers a great deal of money.
Social perspective: According to social perspective, travel activities that are generated
includes bringing travellers to local communities and gaining pleasure by making visits to the
destination (Ruhanen and Bowles,2019). Similarly, social aspects that negatively impacts
towards tourism of Scotland are changing values and moral behaviours, issues with tourist host
relationship as well as destruction of heritage of the location.
Cultural perspective: From cultural perspectives, it is said that travel activities of
specific destination impacts favourable as they increase cross cultural interactions, empowers
host communities and retains local culture. In contrary, negative cultural impacts which restricts
development of tourism of Scotland are analysed as breaking up of the traditional family
structure, adoption of the Western safari style of dressing, enclave tourism, racism and
traditionally objectionable 'vulgar' language by immature people.
Environmental perspective: According to environmental perspective, it is investigated
that tourism activities devised from destination attractions puts enormous stress on natural
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resources. However, when good tourism of Scotland is planned, managed as well as developed
effectively, it results to positive environment impacts in form of assisting to justify along with
pay for preservation of essential natural areas and wildlife, for example, marine environment
national and regional parks.
P6. Examine how principles of sustainability implemented by a specific tourism business/
attraction meet stakeholder requirements and expectation
In tourism industry, there are many principles in relation to sustainable tourism
development applied by different destination which can help to attracts the large number of
guests and encourage them to make the booking decision. The stakeholders in tourism are
government, tourism organisation, tourists and employees that has different requirements and
expectations. The selected destination such as Scotland is implementing the principle of using
resources sustainably which help to utilise all natural, social and environmental resources in their
business that encourages World tourism organisation and tourist to enjoy the destination and
make feel happy to clients. This organisation and destination fill the demand of their customers
and deliver them best services which supports to meet the stakeholder requirements (Ruhanen,
Moyle and Moyle, 2019).
Principle of maintaining biodiversity: Maintaining natural, social and cultural diversity is
important for long term sustainability of tourism and it creates elastic base for the company.
Biodiversity plays vital role in different types of tourism. All tourism depends on the natural
resources like supply of goods, clean water and friendly environment that in the depends on the
biodiversity. Scotland tourism place follows principle of biodiversity to fulfil its stakeholder’s
requirements. Stakeholders for tourism can be tourism organisation, government, visitors
(tourists) etc. Scotland fulfils customer’s requirements according to their culture and social
differences. Its provides it to get better chance for gaining customer base and revenues. To
follow biodiversity will help tourism to understands its customers needs and provide facilities
according to them, it gives happy and superior feeling to stakeholders. Scotland dedicated to
managing its customer relationship that help it to retain existing stakeholders and potential
customers.
The another principle is undertaking research which is implemented successfully by
Scotland tourism destination as tourist conduct the various research for selecting the best place to
visit or spending time where WTO suggested them to see the Scotland which helps to meet the
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requirements. This make good journey of tourist and increases the contribution in economy that
amount uses in improving the economical standard of people. This principle provides the good
experience to stakeholder by meeting with their requirement in sustainable development tourism.
M3. Analyse the contribution made by various stakeholders in developing sustainable tourism
practices for reducing adverse impacts
Stakeholders that are associated with tourism of Scotland revolves around local residents,
tourists, hospitality organisations and investors. these all stakeholders synchronise to get the and
moves the overall industry towards completion of the overall goals. The tourism sector depends
upon tourists fourth generation of income. in addition to that they also depend upon investors to
maintain a flow of investment and funding in the sector. There are other stakeholders as well
which are affecting and will be contributing huge part in growth and success of Scotland as a
destination. These stakeholders are the local people who are the part of the society and the
destination which attracts tourists towards it. These local communities and people other one who
introduces tourists to local values and aspirations of the destination and contribute towards the
agenda of sustainability. Their contribution can be in many forms such as adopting sustainable
practices to work and run their businesses and encouraging tourists as well to be more concerned
and careful about the damage they are being doing to the environment through their actions and
take up responsibilities of not affecting it in the worst manner. Furthermore, the support of
associated local community members is also required in order to ensure that contingency in the
operation of tourism sector within the market place. Therefore, these all factors need to
synchronise together and work in accordance to the overall goals and objectives for development
of sector within the conventions of associated marketplace.
D3 Critically analyse the value and importance of stakeholder engagement and partnerships in
minimising adverse impacts to meet overall sustainable objectives
Stakeholder are one of the most important part of tourist sector in Scotland. As
stakeholders includes investors, staff members, employees and management personals that
makes and organization or industry work in more effective manner (Lund-Durlacher, and
Antonschmidt, 2019). So, they are helpful in making Scotland tourism industry growth possible
with high rate of success to be attained by it. Stakeholders is been defined with related parties
that makes affected process to be developed. In relation to this given case stakeholders within
tourism industry are mostly local personal like local residents, local community and tourists.
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Stakeholders has major role to play a help in policy formation that boosts tourism in Scotland
with its growth and development. The main objective of tourism management is to analyse those
events which holds relation with travel and tourism. As per this, various tasks are been dealt with
both direct and indirect manner which makes tourism ventures to attract customers that makes
development of strong customer base possible. The country taken in this report is Scotland which
makes tasks to be completed in direct and indirect manner which makes large customers to base
to be formed for Tourism industry of Scotland. It enhances business cycle of tourism to be
enhanced in country like Scotland.
TASK 4
P7. Evaluation of the way in which sustainability is being developed and managed in a range of
tourist destinations worldwide
The destination like Italy and Norway have also evolved and have been considering
aspect of sustainability and making their tourism and travel industry more and more
environmentally friendly.
In regards to which Norway which is known as the most attractive and visited destination
in the world today according to different surveys. The destination a sustainable and eco-friendly
program in 2015 and introduced it with the motive of running their tourism and travel industry in
the most successive manner by taking up all and vast sustainable practices and motivating local
people as well as tourists to make sure of keeping the practices running their businesses with
innovative and sustainable prospectus where environment is contributed through their actions
rather than being hindered.
In concerns with Italy, the Government have come upon with several different policies
and procedures for all travel and tourism business owners and Organisation. The accommodation
service providers that is hotels, motels and resorts are guided towards making use of old
historical buildings in such a manner to provide maximum accommodation with him smaller
areas and servant every customer according to their needs and desires without having any
monumental architecture and historical figures. Along with that the government also motivates
people and tourists to make use of bicycles in order to enjoy their tour and visit every place of
the destination rather than vehicles for reducing consumption of fuel and increasing pollution in
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the environment. These type of actions and practices are being undertaken and performed by
different destinations and their governments as well as administrative bodies in order to change
the travel and tourism industry of the destination and contributes maximum value to the world in
regards to there provisions for travel and tourism sector.
M4. Critically evaluate the success or failure of sustainable management applied in a range of
tourist destinations worldwide
The success and failure of sustainable tourism development depends upon consideration
of goals and objectives along with all the associated dynamics. The development plan should be
compatible with the ethical values associated with principle of sustainability. Alongside another
aspect which is recommended to the authorities and administrative bodies of Scotland in regards
to fulfilling the agenda of sustainability is awareness and raising knowledge of local businesses
and business owners in regards to work upon their practices to make sure of keeping them
upgraded according to the sustainable means (Huang, 2020). Also, government is suggested to
take up actions and develop policies that are sustainably suitable for running the business and
bringing more and more goodwill towards the destination and incrementing business providing
growth and development. In addition to that the success also revolves around the economic
factor and involvement of funding and investors in the sector. Therefore, the tourism sector in
Scotland have to take in consideration all the three aspects of sustainability that are social culture
and environmental factor along with economic considerations.
D4 Make justified recommendations and solutions for improving sustainable management and
development for a range of tourist destinations worldwide
When it comes to sustainable management the recommendations might revolve around
adaptation of new technology, utilizing principles of Reduce, Reuse, and Recycle. In addition to
that Promoting Environmental Education and Awareness can help in development of
sustainability in the sector as well. Resource Utilization should be in accordance to the as Per
Carrying Capacity as well. Furthermore, Improving Quality of Life Including Social, Cultural
and Economic Dimensions should be prioritized.
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CONCLUSION
From the above project report it has been concluded that sustainable and responsible
tourism management is the process of making sure that all the destinations that are visited by the
tourists are managed in systematic manner with proper responsibility. While planning to manage
and develop sustainability of destination it is very important for managers to make sure that they
are identifying main features of it. In order to attain sustainability proper planning is mainly
required. There are various steps which could be focused by individuals to develop and manage
sustainability for a destination. These are informing the stakeholders, paying attention towards
safety, security and cleanliness of destinations.
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