Foundations of Business Communication

This report discusses the sustainable approach of better business strategies and management with examples. It also analyzes the different approaches to CSR of Luton, Biffa, and Crawleys waste management companies and measures success in their CSR strategies. The subject is Foundations of Business Communication and the course code is not mentioned. The report does not mention any college or university.

Foundation of
Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Explain of sustainable approach of better business strategies and business related
management along with example to operate in ethical and sustainable way. .......................1
Analyse the different approaches to CSR of the three companies. What are the differences and
how can measure success in their CSR strategies?................................................................4
CONCLUSION................................................................................................................................8
Part 2: Reflective Report on key skills development:....................................................................10
Introduction....................................................................................................................................10
REFERENCES .............................................................................................................................13
.......................................................................................................................................................13

INTRODUCTION
Business communication is the process of providing, sharing information between one
person to another within the outside of company. There is effective business environment where
the employees where the management towards interact to reach organisation goals. It is having
purpose which is having improve organisational practises which mitigate the risk factor during
communicate within workplace (Bhatia and Makkar., 2019). Communication plays an important
role in every business as it helps to generate proper understanding between employees and
manager along with it will guide about how employees and management interact within each
other towards reach the goal and attain competitive advantages. There are different kinds of
strategic examples that an organisation needs to apply for the operating business, and these will
be mentioned in this report. Besides, there are also different approaches related to CSR of micro,
SME, and Corporate Business, and similarities between these approaches will be illustrated in
this report as well.
It is having objective to improve organisation performance and also promotes better
productivity, motivates employees, prevails job related satisfaction etc. In this further report,
there are two organisation provided Luton and Biffa which are dealing resolving environmental
issues like collecting garbage, recycling items etc. And another third company is been chosen
Crawleys as they are based on UK and provide full service of waste management organisation
which they would provide different range of cost effective solutions (Bondi and Yu, 2019). In
this following report is highlight about effective sustainable approach towards business strategy
and management where effective strategies are generate to provide within the use of examples.
Different approach of CSR. What could be difference and how strategies of CSR to measure
success.
MAIN BODY.
1. Explain of sustainable approach of better business strategies and business related management
along with example to operate in ethical and sustainable way.
Sustainability means about attaining our needs and wants which is without
compromising and having ability of future generation where to meet their own needs. To adding
into this sustainable there is natural resources where also need towards social and economic
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resources. In sustainability development is a system approach to having growth and development
along with to manage natural and social impact (Chedrawi, Osta and Osta., 2020). The role of
sustainability approach in business strategy is usually provide long term value by taking where
there is having consideration about how organisation which operates through ecological, social
and economic environment. Sustainability is built on assumption that developing regarding with
strategies within company to gain more productivity advantages for longer period of time. The
understanding what sustainability which means for brand and learning how to create successful
strategy is key ensuring business long-term operations and unlocks investments opportunities.
Therefore, sustainability is becoming which is key part of overall business strategy within certain
players who are seeking to analyse environment scanning, financial report and others official
data to generate leads within effective manner (Gatto, 2020). There are some sustainable
approach which help to generate more business strategy towards Luton and Biffa Waste
Management company and third organisation Crawleys company such as:
Talk and engage:
This is first stage and most critical steps when planning and sustainability strategy
appears during the business through generate case strategy business for sustainability. At this
stage companies like Biffa and Luton waste management along with third company Crawleys
organisation would faces some sort of challenges or uncertainty factor at the time of
implementing business strategy planning. If the business is convincing nature then it will focus
on connection between effective sustainable initiatives and better business benefits
Assess and Prioritise:
According to this second steps which is helps to mapping and prioritising related to risk
factor and opportunities across different markets. Every industry which has own sustainability
which creates challenges and more better level of opportunities which is having depending
towards on market about different source of selling the product effectively (Harrison, 2019).
There is steps which enhance to create attracting the investors and ensuring where good financial
performance, it is also helps to identify risk and opportunities which would depend upon market
where they are source and sell their product and services. Similarly, for Biffa and Luton waste
management along with third company Crawleys organisation would determine their challenges
and opportunities which are driven within competitive market place. These companies would
also get support to protect their brand image in market along with getting ahead of legislation.
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Commit and Collaborate:
This is third steps which involves making proactively that setting targets and having
goals as well as working partnership to accelerate sustainable where better business innovation.
There is an increasing number of companies which setting within up science based targets. There
is one best way to overcome from complex within sustainability challenges and helps to
accomplish within bold commitments which build to make right form of partnership along with
major key stakeholder from better NGO and government towards suppliers, retailers within
logistics companies and having innovative start up waste management companies.
Measure and report:
It is the step which encompassing about right form of metrics which keep towards
sustainability strategy on track. It is obvious that no purpose of setting goals if those goals are
not achieved by them.
Educate and Communicate:
As Communication play an important role which is sustainable to accomplish objectives .
Within stakeholder company use to disclose each and every thing about business practises
weather it related within investments, brand announcement within both internally and externally
where it perceived as more important (Jabbour and et. al., 2019). An increasing number of brand
have division which is dedicated towards uploading websites of information about their
sustainability, priortese and initiatives within more results. Through better global companies are
lunching powerful messages and having catchy slogans to demonstrate which their actions and
commitments to build a more sustainable future.
For example there are some ethical sustainability practise happen within Biffa and Luton
waste management along with third company Crawleys organisation implies which is
Transparency and Integrity. Transparency will helps to provide accurate form of facts and figure
about specific topic or situation. It also having benefit to make better relationship within
customers which directly which has directly impact on better success and stability within
company. Integrity helps to make company on sticking towards their decision and shows certain
level of courage which help to mitigate risk and more generate profitability.
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Analyse the different approaches to CSR of the three companies. What are the differences and
how can measure success in their CSR strategies?.
Corporate social responsibility is the type of regulating business where the model that
helps to company where it socially accountable where it highlight stakeholder and public. By
better practising through corporate social responsibility which also called corporate citizenship.
The impact of CSR will be on having aspects towards society, including, economic, social and
responsibility environment. The concept of Corporate social responsibility is broad concept
which helps to take many form of depending on company and industry. Through better CSR
activities program, philanthropy and volunteer efforts. The importance of Corporate social
responsibility is for community, it is equally valuable for company CSR activities can helps
forge a stronger relationship between employees and corporations, boosts morale and helps
towards both employees which would feel more connected with the more world around them.
For Biffa and Luton waste management along with third company Crawleys organisation there
is necessity of Corporate social responsibility because it has only motive to maximise the shared
values among with organisation, employees, customer, shareholder and effective community
members. While the precise value look different towards for each other towards these
stakeholder where the mutually beneficial nature towards CSR initiatives which help to
sustained.
There are different CSR approaches which would used:
 Obstructive Approach: It is the most deceitful approach towards social responsibility
which is obstructive. It further means to having block for get in way and it is more
focused on profitability (Jauernig and Valentinov., 2019). On the basis of Obstructive
companies are well known to pollute, deceive, customer and even exploit within their
own employees.
 Defensive Approach: According to this approach companies are not reliable to take any
kind of responsibilities which is not prefer responsible. Along with these companies
which may consider themselves as in neutral and also they use to generate more
profitability where they prefer more important and essential objective than performing in
action as socially responsible way. These companies make their point towards following
about the laws which makes sure that other third party should not planning to taking legal
action against which not more than legally required effectively (Kucukusta and Lam.,
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2019). This specific approach is follows by Biffa waste management company where
they are majorly deals with overcoming environment issues but not reliable to taking any
form of responsibilities and also they presumes work by follows the compliance oriented
laws effectively. The another purpose of this approach where Biffa company ensure that
they perform their duty in and neutralise their services of cleaning the environment to
perform task within better responsible manner.
 Accommodating approach: It is usually simplifies that company which believes towards
social responsibilities which is important rather than generating profit, because they
usually focus on cleaning up the society from environmental issues that would takes
necessary. According to these companies are plays to better satisfy where overall legal
requirement and attempts to meet standards. Similarly, this kind of level Corporate social
responsibility follows by Luton Waste Management company as they are having small
service scope to provide overall United Kingdom region. And this is not more influence
waste management company and they follows Accommodating approach to figure out
issues that specific societies are face in environment harness and abide all legal
requirement that raise standards and meet ethical outcomes (Nassos and Avlonas., 2020).
The company usually not attempts and hide their actions and also remain open about why
it takes specific actions.
 Proactive Approach: In proactive company which makes social responsibilities which is
priority which remains ahead of the curve when it comes towards social responsibility.
Their main focus to contribute high efforts for keeping environment safe from harm
towards the environment or its employees. A proactive company might have way its
institute new recycling program even they provide their staff all type of employment
benefits in terms of bonus, leaves and extra perks along with donate with profits towards
charity profit. The company called Crawleys organisation is usually deals with
environment protection services such as fire brigade, animal rescue, cleaning out garbage
etc. They makes sure that their employees and environment must be in safer hands
through which they can protect them effectively. Even the company using this approach
for making certain level of social cause like make charity from their profit. This practise
would increase their good image in environment as well as market. Because people
would have generate trust increasing that gain more business positive outcomes.
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Differences between three organisation regarding with their Corporate social responsibilities
strategy.
Basic Luton Waste
management company
Biffa Waste
management
Crawleys Waste
Management
Description This venture is usually
deals with local base
provide service to society
for business waste
management services that
would raise positive
benchmark in United
Kingdom (
https://www.manandvanb
edford.com/luton-waste-
removals).
The company Biffa is
having waste
management services
which is situated in
High Wycombe.
United Kingdom. It is
usually provides where
the collection, landfill,
recycling and special
waste services towards
local base authorities
and industrial areas
within in United
Kingdom
(https://en.wikipedia.o
rg/wiki/Biffa).
Crawleys household
waste recycling site
where they majorly
focus on cleaning up
household society.
They also serve within
local United Kingdom
(https://crawley.gov.uk
/waste-and-recycling/r
ecycling-sites/househo
ld-waste-recycling-
site).
Corporate social
responsibilities
approach.
The approach which
Luton company applies is
Accommodating
Approach which majorly
focus on environmental
base issues which
resolves by abiding
overall legal base of rules
and regulation which
helps to raise standards
Biffa waste service
company implies
Defensive approach
that more focus on
profit and they are not
reliable to taking any
uncertainty
responsibilities and
follows overall
activities by abiding
The CSR approach
which follows by
Crawleys household
company that
Proactive Approach
because it makes to
generate recycling for
attain positive base
outcomes by
determine on animal
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for meeting up ethical
base of outcomes attained
. The reason behind for
using the approach of
Accommodating
Corporate social
responsibilities which
attain competitive
advantages.
rules and regulation as
in legally manner. This
is the reason where
they make sure other
company or person not
files against them.
rescue, fire brigade to
rescue people and
many more. As their
services are more
influence and making
strong relationship
between people.
Corporate social
responsibilities
strategies applies
for their success
As the Luton waste
services are local provide
service where they
promote healthy and
inclusive workplace
culture which enhance
organisation to make
keep their own mind. By
providing service in
environment waste along
with that they can provide
healthy base workplace
culture.
The strategy which
follows by the
company Biffa waste
service that they
follows CSR strategy
is having designing
goals with measurable
impact which makes
keep organisation that
accountable
stakeholder. The
leader of Biffa waste
service company
would recommended
for forming or design
goals with having
multiples priories
within presence of
mind. These are the
priorities which
include community
impact within business
As Crawleys
household-waste-
recycling-site
company is generates
more environment
waste service along
with they also provide
social service. The
strategy which
company can implies
that Jet blue has
provide employees
under pre village
where more social
cause responsibility
provide which makes
their outcomes
generates.
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base internal business
practises. In this leader
would makes easily
short term and long
term goal setting
which enhance better
work consideration
effectively to gain
high profit
maximisation.
CONCLUSION
From above report of Business communication part one is summarised about different
approaches of Corporate social responsibilities which specify sustainability towards business and
management that implies ethical base of code of conduct effectively. By considering two
company and third organisation is chosen for measure their ethical goals and standards. For
analyse there are different approaches of CSR of the three major companies along with some of
strategies in CSR for success in better manner.
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Part 2: Reflective Report on key skills development:
Introduction
The reflective report will define on various aspect where the learning and also to define about
different ways where it generate impacts as well as professional life. In this concerned report,
various where different base of learning skills on which gathered during the assignment which
will discovered properly (Laguador, Chavez-Prinsipe and De Castro., 2020). The report is also
covered the skill development to explore those skills which are having role in employability.
There are some of skills which helped me to compelete assignment targets before deadline
effectively. By selecting of three skills which helped me to complete the assignment before
completion.
Communication:
There I have learned about various ways to make improve effective communication such
verbal and written communication. It is helped me solve problems which is efficiently and also
to make better quick decision. In workplace business communication which is important
procedure of sharing where information and business detail among the employees and workers
inside as well as external side of company. There is concept of monitoring and controlling which
depicts the process of specific task progression where the integral part of business
communication. Further this concept more explain that monitoring use when something invest on
specific objecttive or task is to mapped that it is working as per the expectation or not. While,
controlling is support to control or mitigate risk factor to overcome during process.
By consider situation to more understand about Monitoring and Controlling in Business
communication where I have taken part in class related seminar various presentation program.
Due to verbal communication skills helped me to more further understand that the topic properly
as well as give positive results. At the time of learning about a new related project where I first
prefer towards an opportunity to discuss through successful examples within project Ali, H. and
(Harris., 2021). I have also worked with team member and grown effective communication skills
to accomplish within team objectives. I majorly focused on my communication skills because as
it is important in personal and professional segments. Both verbal and written along with fluency
while communicate with people is create positive impression. If I want to express my thoughts
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and idea I need to make myself effective enough and develop fluency while communication.
Verbal communication would helps me to improve skills helped me for understanding about
topic properly which generate positive type of result.
Numeracy:
I have developed numeracy skills, that helped me to better evaluating about statistical
data analysis to make an effective budget for effective business organisation. In this particular
skills my reason to select because I have more obsession within mathematical calculation and
logical reasoning along with mathematical related question would create more understanding and
increase mental ability skills. In numeracy it is wide area skill where it not only covers maths but
also to helps financial related topic, through this skill I have also get to learn about design and
effective better cost structure which generate effective business to better reduce risk factor
effectively. From this skills I have improve as well as more developed good analytical skills that
help me to better understand graphical, pie chart and diagrams. I have also collected relevant
base of knowledge on the quick calculation process and get to learned to apply it in my work. As
I have learned to calculate areas, surface and percentages with fraction where I need to
developed accurate form of skills along with statistical tool used effectively.
Further more the numeracy skills shows about understanding ability for numerical and
statistical tools. As I have learned about to effective analyse data within proper efficiency. I have
various statistical books which helped for effective analyse (Segbenya, Oppong and Baafi-
Frimpong, 2021). By getting this skills properly learned there would be many job opportunities
in financial background which I can earned. Through numeracy I can also get to learn about
coding. As I have read various statistical journals books that would helped me analysing
numerical about data quickly. All of these skills have helped me in completing my assignment
in given period.
Working with others:
As I have studied about team work in management classes that this practise help to
coordinate with fellow mates or team mates to complete work done effectively. Team, work is
essential for work as it helps to influence or motivate team to achieve team objectives in
particular period. I have gathered which is good team workability during these days assignment .
The project was completed by unfiled team efforts which also helped me build my team
workability. I have developed a good adaptability power to work within different team members.
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I have shared my relevant and ideas with my fellow workers and also supported the ideas given
by them to fulfil our project objectives (Tan, Abdullah and Ali, 2021). Today our team worked
strangely unorganized, many people talking at the same time make feel uncomfortable to do the
task, when I finished my part I volunteered me to present the job but the time was gone to do that
and the class has finished. To improve my team work skills I need training and development or
getting guide and properly instruct through my experts and experienced tutors who can help to
improve my competency ability through which I can generate better work productivity. At the
situation of my assignment, I got overall necessary support to complete assignment before
deadline.
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REFERENCES
Books and Journals
1. Bhatia, A. and Makkar, B., 2019. CSR disclosure in developing and developed countries:
a comparative study. Journal of Global Responsibility.
2. Bondi, M. and Yu, D., 2019. Textual voices in corporate reporting: A cross-cultural
analysis of Chinese, Italian, and American CSR reports. International Journal of
Business Communication. 56(2), pp.173-197.
3. Chedrawi, C., Osta, A. and Osta, S., 2020. CSR in the Lebanese banking sector: A neo-
institutional approach to stakeholders’ legitimacy. Journal of Asia Business Studies.
4. Gatto, A., 2020. A pluralistic approach to economic and business sustainability: A critical
meta‐synthesis of foundations, metrics, and evidence of human and local development.
Corporate Social Responsibility and Environmental Management. 27(4). pp.1525-1539.
5. Umadia Sr, K. and Kasztelnik, K., 2020. The Financial Innovative Business Strategies of
Small to Medium Scale Enterprises in Developing Country and Influence for the Global
Economy Performance.
6. Grijalvo Martín, M., Pacios Álvarez, A., Ordieres-Meré, J., Villalba-Díez, J. and
Morales-Alonso, G., 2021. New Business Models from Prescriptive Maintenance
Strategies Aligned with Sustainable Development Goals. Sustainability, 13(1), p.216.
7. Topleva, S.A. and Prokopov, T.V., 2020. Integrated business model for sustainability of
small and medium-sized enterprises in the food industry: Creating value added through
ecodesign. British Food Journal.
8. Reyes-Menendez, A., Correia, M.B., Matos, N. and Adap, C., 2020. Understanding
Online Consumer Behavior and eWOM Strategies for Sustainable Business Management
in the Tourism Industry. Sustainability, 12(21), p.8972.
9. Buser, M. and Carlsson, V., 2020. Developing new strategies towards environmental
sustainability: small constructions companies experimenting with business models.
Journal of Business Models, 8(2), pp.101-114.
Laguador, J.M., Chavez-Prinsipe, N.H. and De Castro, E.L., 2020. Employability Skill
Development Needs of Engineering Students and Employers' Feedback on Their
Internship Performance. Universal Journal of Educational Research, 8(7), pp.3097-3108.
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Ali, H. and Harris, J., 2021. TRANSFORMATION OF EMPLOYABILITY SKILLS
THROUGH CO-OP EXPERIENCES. Proceedings of the Canadian Engineering
Education Association (CEEA).
Segbenya, M., Oppong, N.Y. and Baafi-Frimpong, S.A., 2021. The role of national service in
enhancing employability skills of tertiary graduates in Ghana: a case of national service
personnel in the Central Region. Higher Education, Skills and Work-Based Learning.
Tan, C.Y., Abdullah, A.G.K. and Ali, A.J., 2021. Soft Skill Integration for Inspiring Critical
Employability Skills in Private Higher Education. Eurasian Journal of Educational
Research, 92, pp.23-39.
Caballero, G., Álvarez-González, P. and López-Miguens, M.J., 2020. How to promote the
employability capital of university students? Developing and validating scales. Studies in
Higher Education, 45(12), pp.2634-2652.
Cook and et. Al; E.J., Crane, L., Kinash, S., Bannatyne, A., Hamlin, G., Judd, M.M., Kelder,
J.A., Partridge, H. and Richardson, S., 2021. Australian postgraduate student experiences
and anticipated employability: A national study from the students’ perspective.
Hernandez, P.S., 2021. Employers' Perceptions of Employability Skills Needed by Recent High
School Graduates. Edgewood College.
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