Sustainable Approach to Business Management and CSR Strategies of Unilever, Siemens and Global Plant Genetics Ltd

This report discusses the sustainable approach to business management and corporate social responsibility (CSR) strategies of Unilever, Siemens and Global Plant Genetics Ltd. It evaluates different approaches to CSR of companies and measures success in their CSR strategies. The report covers the basics of macro and microeconomics, management theories, and strategic planning.

Management theories and the
basics of macro and
microeconomics & sustainable
approach to business
management including strategic
planning and CSR

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Sustainable approaches to business strategy and management that companies use to operate in
an ethical and sustainable way:....................................................................................................3
Evaluation of different approaches to CSR of companies and measures success in their CSR
strategies:.....................................................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Management theories are referred to the concepts which are used in the business
strategies, which include various tools such as guidelines and frameworks that can implement in
organisation and the basis of micro and macro economics. Business management sustainable
approach which include the corporate social responsibility (CSR) and strategic planning helps
business how to sustain in their competence business purpose and strategy with an aspects of
three companies which are siemens, Unilever and global plant genetics Ltd. This report will
illustrate the sustainable approach to business strategy and management as well as the different
approaches to corporate social responsibilities of the three companies and measure their success
on the basis of CSR strategy.
MAIN BODY
Sustainable approaches to business strategy and management that companies use to
operate in an ethical and sustainable way:
Sustainability is more important for the businesses across all industries. Sustainability is
helps built in their built approach which creating long term value for the organisation operates in
the ecological, economics and social environment as well as developing faster strategy's
company. Unilever, siemens and global plant genetics Ltd have strong commitments to
sustainability in more aspects companies are facing incorporate sustainability in their strategy as
an area of competitive advantage (Silvestre and Ţîrcă,2019). Sustainable companies determine
its products and services and their activities through the understanding of social and
environmental factors which companies operate. The sustainable business strategy helps to
establish a direction which helps in support and operate the company over the long term goals.
operating Business are required for the sustainability in the market which are clear sustainable
vision, recognize strategies, planing for the actions, relevant timescales and communication and
reporting. All these three companies need business strategy to attract the investment in the
companies and it is required for the more sustainable corporate behaviour.
There are three pillars of sustainability which are social, economic and environmental
which reflect the sustainability in the business (Yadav and Veettil, 2021). The aim of
sustainable business strategy is positively impact on the companies and helping companies in the

global issues which include the climate change, income inequality, pollution, gender inequality,
human rights issues, fair working conditions and racial injustices. Apart from this sustainability
in business are not fixed so, companies should apply the sustainable approaches to business
strategy and management. In order to illiterates the concept of sustainability approaches which
used by the Unilever, siemens and global plant genetics Ltd (Sharpley, 2020).
Unilever
The Unilever use the planet and climate sustainability business strategy for the long term
achievement in the market place. Company use the low carbonate ingredients and expanding
plant based products and plan to achieve the race to zero emissions. The sustainable living plan
of Unilever is game changer for the business. The Unilever company focus on the planet and
climate for the business sustainability and also they build a better future. The Unilever is the
largest company which target the sustainable living plans and their achievements that are
included company focus on reducing greenhouse gas from the manufacturing and achieve the
renewable grid electricity (Lawrence and Rasche, 2019). They also reduce the wastage footprint
per consumers use of products and achieving the zero waste to landfill across all the factories.
Unilever sustainable living brands include the demos-tos, dove, and Hellman's. They improve
water and energy efficiencies in the working place and producing less waste and using fewer
materials. Unilever strategies target many customers through the health and hygiene programmes
as well as recognize the high nutrition standards for the consumers and reduce sugar all
sweetened based beverages. They also tackle challenges like packaging and wastage, human
rights, climate changes and social involvement as well as gender equality and fair value
(Chandra and Jatmika, 2022).
Siemens:
Siemens is a German multinational conglomerate corporation company located at
Germany by Werner Von Siemens. The company empower customers to follow sustainable
growth and changes in their industries. The main activities of corporation is represented the
healthcare, industry and energy. Siemens sustainability strategies based on the environment,
social and governance (ESG) target with the strategies, and they progress towards achieving
these targets. Company develop a 360 degree approaches for their stakeholders which are people,
investor, customers, suppliers, societies and planet. In further discussion, they target ESG for the
building a better future which helps companies to stay in market, helps to gain culture trust,

support economic opportunities and ensure business and employees must relevant as well as
together with the customers (Barbosa and Castañeda-Ayarza, 2020). Siemens is responsible
business which conduct a vital role in the company ambition to make responsible decision and
ethical in the interest of the stakeholders. In the company environmental management, they more
contribute toward the equitable global economy and also provide durable products and energy
efficiency for the customers as well as siemens focus on the code of conduct for company
supplier and third party who are obliged to follow its provisions which are prohibition of child
labor, health and safety of employees, environmental protections, transparency in the supply
chains, fair competition, prohibition of corruption and legal compliance. Siemens is a first global
industrial company which commit toward the carbon neutrality and its goals behind it action
against the climate changes. Company also aims to prevent future landfill waste and launched a
sustainable and environmental friendly disposal process as well as they have also created a
flagship project for the environment program which helps in serve the environment. Siemens
three sustainability dimensions which are environment, people and society. The siemens business
guidelines are provided the ethical and legal frameworks in which company strives the
successful activities for the business organization and also responsible for the mineral sourcing
policy.
Global plant genetic Ltd.
Global pant genetics company is an industry which leading in the genetics strawberry,
blackberry, raspberry, grapes and nuts for global companies operating in their crops. Global
genetics strategy in the sustainable market for an intellectual property to covey the best quality
berry asparagus genetics. They provide the best quality and natural fruits without any chemical
fertilize. The company are conscience about the health and safety of the customers so, they can
sustain in the business. There approaches are social and environmental sustainability which are
focused by the company. The company consider the customer's disaffection because eating
habits are important culture. Global plant genetics focused on the social and environmental
balance which convey the implication of foods supply chain, growing, harvesting, storing and
transporting, all the way to consumptions. They also reduce the carbon footprint through the
green gas emissions. While climate controlled greenhouse by the less food wastage, less land
used, lower pesticides and high yields as well as make their company environmentally- friendly,

and they focus on healthy living, food safety as well as food production. Company aspects the
food security and nutrition should include in the genetics food.
For the long term goals, sustainability strategies present the challenges which are face by
the companies. The critical challenge for the company to understand the sustainability and their
operational issues in the market. Sustainable is considered during the every decision made at
companies which helps for better establishment in futures and achieve the goals and targets of
business. It is major challenges for every company, so they should develop forward thinking
sustainability policies for the firms which is really clear that sustainability are important in every
decision.
Evaluation of different approaches to CSR of companies and measures success in their
CSR strategies:
Corporate social responsibility (CSR) is a concept that company have responsibilities to
do right and company should self-regulation their actions and socially with the customers and
stakeholders. There are four types of corporate social responsibility of business which are
environmental responsibilities, ethical responsibility, economic responsibility and philanthropic
responsibility. In further illustration, The benefits of corporate social responsibility to the
business. Corporate social responsibility initiative themselves in the positive way as well as the
CSR with new sustainable business and ethical employee's treatment in positively manner. It
helps in the business development and achieve the customer attention as well as the enhance the
growth of the company (Barnett and Henriques, 2020). Corporate social responsibilities helps in
measure the successful business which goes beyond the profit of the organisation.
Environmental responsibilities: its important for the business to engage in the environment
friendly practices. The company should contribute to the green-gas, pollution, waste and focus
on the natural resources. It always depends on the business size that environmental take different
forms of responsibility which are using the energy sources and sustainable materials as well as
focusing on the environment organisation and recycling program.
Ethical responsibilities: the ethical responsibilities which ensure the business engage with the
employees, stakeholders, customers with the respects which include the high wages, ethical
materials and ensuring all employees should receive competitive pay.

Philanthropic responsibilities: the philanthropic responsibilities consider towards the
communities which helps in charity and donation (Bogers and et.al., 2019). The company focus
on the communities which helps firms in growing and attract the customers or society.
Economic responsibilities: The corporate social responsibilities in business also ensures the
economic responsibilities helps in making financial decisions and focus on their performance.
The business can sign the contract with the suppliers that uses the sustainable materials.
Particularly, the company should compensate the all employees fairly which result as the
employee's retention.
CSR approaches of Unilever:
In Unilever, the corporate social responsibility interact with the society. It means the
company responsible for managing relationship with the consumers, stakeholders, shareholders,
suppliers, government as well as local communities (Siltaloppi and Rajala, 2021). Unilever
operating the high competition in markets around the world, so they have to manage and evaluate
the CSR performance. Company recognize the society expectation are changing day by day
that's why company need to focus on the corporate social responsibility.
Consumers: the highest priority of Unilever CSR is consumers because satisfied consumers
increase the company's revenue as well as determine the Unilever profits from re[peat sales.
Unilever CSR strategics are enhanced its production process in environmental footprint and
influence the customers perceptions. The main motive of corporate social strategy of Unilever is
satisfying customer's expectation in market place.
Employees: employees also consider as second priority in the Unilever corporate social
responsibility because the employees are always interested and focus on competitive
compensation and their career development, so they provide flexibility to employees to work
anywhere and anytime furthermore they satisfied their job roles and responsibilities.
Investors: investors are helps in influencing the capital available the fund Unilever business.
The strategy of Unilever CSR is expansion of business, so they include company's innovation for
better efficiencies, sustainability and productivity (Dalisova and Sharopatova, 2020).
Communities: communities are also included in the Unilever corporate social strategy because
they interested in the development and environmental protection. The Unilever foundation is the
company contain corporate citizens body that satisfy the community interest.

Unilever foundation are launched in 2012, the company supplier, business partners and
other networks facilitate the positive impact on its corporate social responsibility. It helps to
enhance the performance and its brand image in the market. Unilever can use brand image to
raise the consumer awareness about the communities which support the corporate citizens
activities of the company. The environment performance are also provided by the Unilever on
commitment to sustainable development which work on the sustainable agriculture and
renewable.
CSR approaches of Siemens:
In siemens, the company corporate social responsibilities is responsible for the corporate
citizenship to improve the value and quality life of society. It is based on the sustainable
development and the core competencies. Siemens are focused on the three strategies for its
corporate social responsibilities which are social, environmental and educational.
Education: The siemens strategy for its corporate social responsibilities is that they believe in
the quality of education which provided to everyone and company promote equal access to
quality education especially in the societies. By the societies, the company promote the
innovation and research and also improve the employability and their industry readiness.
Company provide training and education to the every employee of the siemens.
Social: siemens working towards the enhance the living conditions of peoples and also provides
disasters relief to the customers and employees. Through the projects, company support the
development of social structure which helps in improvement people living conditions by
providing them healthcare, education, water, livelihood and better environment. Siemens
provides the disaster reliefs activities such as safe drinking water, shelter in disaster condition,
and healthcare. Particularly, company support the public health systems and community to face
any pandemic.
Environment: The company siemens responsible towards the environment which are crucial for
the society. Siemens forward-looking in preserve the planet and also promotes the sustainable
future. The company working towards the communities which helps in the impact of climate
change.

The CSR activities of siemens company in UK is the wildlife trust movement that believes
nature are important for the environment and it is independent charity. In that charity 870000
more members are work together with their wildlife trust to make environment friendly.
The green-power education trust is the UK charity, where siemens are engaging and inspiring the
young people around the world for the science, technology, engineering's, and maths through the
different challenges and excitement of motor sport. Siemens work with the charity and education
partners to create opportunities for the positive impact on people, partners and society.
CSR approaches of Global plant genetics Ltd.
In global plant genetics Ltd company lead programs which are strawberry, blueberry,
raspberry, blackberry, asparagus, grapes and nuts that each programme contains the genetic
adaptability which offer the varieties of production in global growing regions. Global plant
genetic company offer various types of solutions for the individual situation. The global plant
genetic corporate social responsibilities towards the economic and environmental.
Environment: The environment are considered by the global plant genetics for the sustainability
in the market because the genetic company should look forward for the society needs and their
health and safety. Society are more preserve regarding their health so their corporate social
responsibilities of company are not use pesticides and chemicals. The company policies
regarding the consumers health they use the natural resources in fertilize the fruits as well as
provide the better quality foods to the customers (Ulian and et.al., 2020).
The company also establish their business in the Africa which helps in promote the
communication, ethical, fair, transparent and direct in all negotiations and also helps in
improving the opportunity for the business growth. It helps in establish the development of
sustainable growth for the long term business relationship. The global plant genetic company
packaging their fruits in preservation which are required for the consumer satisfaction as well as
deliver the excellent shipping capacities and also helps in improve the disease and disaffection.

CONCLUSION
As a conclusion, sustainable approaches to business management including the strategic planning
and corporate social responsibilities are helps in the development of economy and growth of the
company sustainable for the long term (LaBarge, 2019). In this report discussed the three
companies sustainability approach to business strategy which are Unilever, global plant genetics
and siemens plc. In this conclusion, the various approaches to corporate social responsibilities of
companies and their success in their corporate social responsibilities strategies. Corporate social
responsibilities strategies which based on the development of the business and helps to analyse
the sustainable growth in the core competence market.

REFERENCES
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