Foundations of Business Communication

This report discusses the sustainable approach towards better business strategy and management, along with examples related to strategies within business and third type of organisation. It also analyses the different approaches to CSR of three companies, Luton, Biffa, and Suez Recycling, and measures success in their CSR strategies. The report covers the subject of Foundations of Business Communication.

Foundation of
Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain of the sustainable approach towards better business strategy and management along
with examples that related to strategies within business and third type of organisation........1
Analyse the different approaches to CSR of the three companies. What are the differences and
how can measure success in their CSR strategies?................................................................4
CONCLUSION................................................................................................................................8
Part-2: Reflective Report on Key Skills Development:...................................................................9
Introduction .....................................................................................................................................9
CONCLUSION ...................................................................................................................11
REFERENCES .............................................................................................................................12
.......................................................................................................................................................12

INTRODUCTION
Business communication is type of process where the sharing of information happens
between one person others within workplace (Budhiraja and Yadav., 2020). Through effective
busienss communication implies to provide understanding that how employees and higher
management authorities can interact to reach organisational goals. This is improve to
organisational practises and reduce errors that attain more competitive outcomes which also
increase the scope to build up better work efficiency. As communication is counted more
important part of management where the basis function prevails towards planning, organising,
controlling and directing would not perform. Business communication involves continuous form
of information generates. Organisation in these days are very large number of people. There are
different kinds of strategic examples that an organisation needs to apply for the operating
business, and these will be mentioned in this report. Besides, there are also different approaches
related to CSR of micro, SME, and Corporate Business, and similarities between these
approaches will be illustrated in this report as well.
On the basis of report there are two companies Luton and Biffa which are majorly deals
with waste management services and these both ventures are serving their services in only
United Kingdom (Carvalho, Santos and Gonçalves,, 2020.). The third company which Suez
Recycling and Recovery UK Ltd, as it is British waste management company establishment in
year of 1988. As in first part it describes sustainable approach towards business strategies.
Analyse about the different approaches of CSR within 3 companies along with explain about
measure success of CSR strategies.
MAIN BODY.
Explain of the sustainable approach towards better business strategy and management along with
examples that related to strategies within business and third type of organisation.
Description of Sustainability:
This term specify about meeting of individual needs without making any sort of
compromising and generate ability of future generation where it meets with their own needs and
wants effectively. On the basis of addition it calculate importance of natural resources along with
need of social and economic base of resources effectively. The main pillars of sustainability is
having major composed of three pillars which demonstrate and link between economic,
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environment and social which is also having known towards generate profit, planet and people.
As the role of sustainability Luton and Biffa along with third company Suez recycling
organisation could makes to encourage within their business for better framing business decision
in terms of environmental, social and human where there is having impact towards for long run
and short term gain within next quarter earning report. It influences them to consider where more
factor than make it simplify where to generate immediate profit and loss involved. By
increasingly companies have issued sustainability goals such as commitments to having better
Zero waste packaging through certain level of year (Garcia-Sanchez, Aibar-Guzman., and
Rodriguez-Ariza, 2020). Through these companies can accomplish their sustainability need by
cutting emissions lowering their energy usage along with better sourcing product from fair trade
organisation and having ensuring with their physical waste disposed about properly within small
base of carbon foot print in possible.
According to companies Luton and Biffa along with third company Suez recycling
organisation accomplish their sustainability where the needs through cutting emissions lowering
within their energy usage, sourcing product where fair from trade organisation and ensuring their
physical waste where it disposed for properly and with as small carbon footprint as possible. To
more understand sustainability means for brand and learning how to create successful strategy
where is the key ensuring a business long term operations and unlocks investments opportunities
that tied for United Nation better sustainable goals. There are some of sustainable approach
which makes to provide flexible within business strategy and management. Talk and make engage: From this first steps which create more critical step which create
better planning towards better sustainability strategy where building and competitiveness
two areas which traditionally as the seen to opposed each other. A convincing business
case will focus towards making connection between sustainability which creates
initiatives where business would get benefits (Khuong, Truong and Thanh Hang, 2021).
For Luton and Biffa along with third company Suez recycling organisation their superiors
would makes to easily engage them by creating strategy towards specific outcomes
retain. This situation would happen case when when nature then it will focus on
connection through effective better sustainable initiatives business benefits. Assess and priorities: It is second steps which is mapping and prioritising which is
related towards risk and having opportunities across different market. Every industry has
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it own sustainability where different challenges and opportunities are depending on
markets where they have certain source of manufacture and sell their products. Along
with steps is key to attracting investors and ensuring for good financial performance. It is
better to identifying risk and opportunities with the helps to protect the brand reputation
and company operation or getting ahead of legislation. There is a step which enhance to
create attracting the investors and ensuring where the good financial performance, as it is
also helps to identify about task related opportunities and challenges which overall
depend upon the market where they are having source of product and services. In
perspective of Luton and Biffa along with third company Suez recycling organisation
must have to scrutinise details of opportunities and challenges different across market. As
these companies would be get supported about to protect brand image market along to
getting ahead of legislation. Commit and Collaborate: According to this first step which involves that makes
proactively which having setting to targets and having goals as well as working
partnership to accelerate sustainability where better business innovation. There is
increasing number of overcome from complex within sustainability challenges which
helps to overcome and fulfil bold commitments which built right form of partnership
along with major key stakeholder from better NGO and government towards getting to
suppliers. In situation of Luton and Biffa along with third company Suez recycling
organisation where work related commitments and collaboration generates in form of
exchange of resources, manpower and other factors. As these three companies are mainly
work on their waste management services aspect as they need to monitor to seeking
positive way of outcomes effectively.
 Educate and communication: In every business, communication plays an important role
which is having better sustainable to achieve objectives. From the basis of stakeholder
company where they use to disclose each and every things about business practises
weather it related within investments or any kind of product announcement. With the
context of Luton and Biffa along with third company Suez recycling organisation they
have make sure that promotion of waste management services can provided more sustain
and initiatives with better positive outcomes.
For example:
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In situation of Luton and Biffa along with third company Suez recycling organisation can able to
implies which is specify on the basis of Transparency and Integrity. Transparency will provide
clarity about vision and objectives of specific task along with it make strong relationship
between employees and managers. Integrity helps to make company on sticking towards making
decision with certain level of courage that helps to mitigate the risk of Luton and Biffa as well as
Suez company for generate maximum profitability.
Analyse the different approaches to CSR of the three companies. What are the differences and
how can measure success in their CSR strategies?
The description of Corporate social responsibility which is type of constant basis for
mobilising business where the model that helps company where its socially accountable within
highlight better stakeholder and public (Muserra, Papa and Grimaldi., 2020). By better practising
through corporate social responsibility which called as corporate citizenship. The major impact
of Corporate social responsibilities environment. The concept of corporate social responsibilities
is wider concept which is helps to undertake many depending company and industry. Through
better CSR activities program it enhance more promoting where corporate social responsibilities
within community. This is value towards company CSR activities that forge a stronger
relationship between employees and administrations teams that boost their morale. For Luton
and Biffa along with third company Suez recycling organisation the implementation of CSR
activities is essential because it has only motive for maximise the shared values among with
precise better values with among organisation, employees, customer and having shareholder
within an effective community member. While practise value of seeking different towards for
each other toward these stakeholder where the mutually beneficial nature towards CSR activities
which helps to sustained.
There are significant CSR Approaches for Luton and Biffa along with third company Suez
recycling organisation individually: Obstructive Approach: This is one of most duplication approach where it towards
generate social responsibility which is obstructive. It is further means towards having
block in such a manner for focused on generate profitability. On the basis of obstructive
where companies as well as known as the pollute, deceive, customer and even exploit
within their own staffs.
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 Defensive Approach: According to this approach where companies are not reliable to
take any kind of responsibilities which is not usually prefer. On the basis of this
concerned approach handle by those company who are neutral and also they use to
generate more profitability. They prefer more important and essential objectives than
performing within action towards socially responsible way. These companies makes their
point towards following about laws that makes sure other party should consider to
planning for other company not takes any legal action against them. According to this
specific approach is follows by Biffa waste management company where they are
majorly deals with overcoming environment issues but not reliable to taking any form of
responsibilities and also they presumes work by follows the compliance oriented laws
effectively. The another purpose of this approach where Biffa company ensure that they
perform their duty in and neutralise their services of cleaning the environment to perform
task within better responsible manner. Accommodating Approach: This is usually simplifies where company uses to believe
towards the social responsibilities which plays an important rather than generating profit,
because they are generally focus on cleaning towards society from environment issues
that would takes necessary. According to these companies are plays for better specify
where overall legal requirement and attempts to meet standards. Similarly, this kind of
level of corporate social responsibilities follows by Luton Waste Management company,
where they have small service scope to provide United Kingdom region. And it is not
more influence waste management where company and they follows Accommodating
approach towards make figure out certain level of issues through better specific societies
are faces in environment where it create harmless and abide towards overall legal
requirement where it raise the standard and meet certain ethical outcomes. As company
are usually which is not attempts and hide their actions and also remain open about
through specific actions implies to generate positive outcomes.
 Proactive Approach: During this approach of CSR implies by company who are seeking
for only social responsibilities activities and they make concerned important rather than
profit. The major contribute is to determine for high efforts which keeping environment
safe from harm towards the environment or its employees. A proactive company must
have institute where new recycling program even they provide their staff all type of
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employment through generate benefits in terms of bonus, level and extra perks along with
donate with better profit towards charity profit. In perspective of Suez Recycling
Environment UK, where they use to provide social base service which protect
environment and humanity protection such as water, tress plantation, mitigate garbage
from societies and more enhance waste management services. Even the company using
approach for making certain level of social issues cause which like make charity from
their profit. Along with practise which would increase within their good image in
environment as well as market (Shahzad, Zafar and Rehman., 2020). Because people
would have generate which increase trust to gain more business through positive
outcomes.
Differences between three organisation regarding with their Corporate social responsibilities
strategy.
Basic Luton Waste
management company
Biffa Waste
management
Suez Recycling
Environment UK.
Description This venture is usually
deals with local base
provide service to society
for business waste
management services that
would raise positive
benchmark in United
Kingdom (
https://www.manandvanb
edford.com/luton-waste-
removals).
The company Biffa is
having waste
management services
which is situated in
High Wycombe.
United Kingdom. It is
usually provides where
the collection, landfill,
recycling and special
waste services towards
local base authorities
and industrial areas
within in United
Kingdom
(https://en.wikipedia.o
It is British waste
management company
establishment in year
of 1988. They use to
deal with waste
management service
provide like purity of
water within local
United Kingdom
(https://www.suez.co.u
k/en-gb).
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rg/wiki/Biffa).
Corporate social
responsibilities
approach.
The perspective of Luton
waste services as local
provide services where
they use to promote
health base services.
Usually Accommodating
Approach which is
majorly focus on
environmental base issues
which tend to resolves
through abiding overall
legal base of rules and
regulation which helps to
increase the standard for
meeting ethical base
outcomes accomplished.
The reason behind for
using approach towards
accommodating corporate
social responsibilities
which attain competitive
advantages.
Biffa waste services
company where it
implies Defensive
approach of Corporate
social responsibilities
which more focus on
profit maximisation
where they are not
shows any relaibility
to taking any
responsibility. But
these company abide
all rules and regulation
(Zhao, Ahmed and
Usmani, 2021). This is
the reason where they
make sure other
company and person
not files against them.
For Suez Recycling
environment UK
usually follows
Proactive approach
because it make to
generate recycling for
attain positive base
outcomes through
better determine an
animal rescue, fire
brigade to rescue
people and provide
quality of water.
Corporate social
responsibilities
strategies applies
for their success
On the basis of Luton
waste services are local
provide service where
they promote healthy
base which enhance
organisation to make
their own mind.
The strategy which
follows by the
company Biffa waste
service that they
follows CSR strategy
which prevails
designing goals with
This company can
make CSR strategy
can more implies more
promotional activity
on social media
platform where people
would get aware about
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measurable impact
which makes keep
organisation that
specify effective
accountable
stakeholder. The
leader of Biffa waste
service company
would recommended
for forming where
goals with having
multiples priories
within presence of
mind.
social and ethical
responsibilities
generates.
CONCLUSION
It is been inferred about above report which summarised sustainability approach of
business strategy is important because of their long term sustainability in competitive business
area. Different approach specify for three organisation which are taken from waste management
services provides in United Kingdom. To rectify and analyse about different approaches of CSR
activities which helps to increase business reputation in competitive market and generates
effective goodwill in positive outcomes.
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Part-2: Reflective Report on Key Skills Development:
Introduction
This reflective report will define various aspect of learning skills and knowledge which
would create more specific way to define about personal and professional life. As per this
following report, various where learning skills which I have gathered during assignment which
will discussed properly (Obi, Hampton and Awuzie, 2020). According to this report it
specifically highlight on some of major point which are linked with individual first person skills
along with better initial learning which developed. In following report considering three major
skills which specify development of first person perspective for explore skill development in
following areas:
Communication:
During my session there are many ways on which I get to learn effective communication such as
verbal and non verbal communication. This helped me to solving problem which creates
efficiency and also helps to male quick decisions. Communication is process to communicate
with one person to another (Mello, Varga‐Atkins and Edwards, 2021). The role of Business
communication which is very necessary that create procedure of sharing about new sharing of
information and business details where among for the employees and workers inside as well as
outside a company. As per the opinion of Pikhart (2018), monitoring and regulating the process
of task progression is an integral part of business communication.
As I have taken part in seminar of employability along with different presentation program
which have helped me to developing better good level of communication skills. In verbal
communication skills that helped to effective understand the topic as well as positive result. At
the time of learning about new project where I usually prefer this productive opportunity and it
setting the example successfully within project. I have also worked within team member which
has grown effective communication skills where it helps to achieve within better team objectives.
By opting communication skills for my development purpose because as now a days fluency in
communication not only develop communication but also generate personality as professional
manner. This understanding of communication skill helped me to making successful interaction
and gaining more advantages.
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ICT:
I got sound knowledge and developed skills information technology where in order to
reduce for enhance better efficiency. As per the Luftmanet, 2018. Information technology has
been fluctuates or implement changes which create way of business developed. I have learned
the proper usage of internet and web to collect the information from various relevant sources as I
have also learned to use Microsoft Excel, power point and differences tools that increase the
efficiency level that generate more productive level. There also another way learning source of
ICT skills like C++, Python, Java is program language through using Artificial intelligence
within business model. In recent workplace or organisation usually hire candidates who have
skills of ICT.
In organisation many work or task are mostly operate through computers where coding,
experience work from programming language is very important to generate positive way of
outcomes. As per my believe this concerned year was too hard to me where I have to prepare my
work assessment was hard job because I got work to analyse Pestle Analysis where the report
format was relatively new for me. As I have started about my assessment where reading and
check towards lot of report and watching videos and consult with management experts about that
specific topic (Listiagfiroh, 2020). In next week I make myself clear to understand about what
teacher is asking about me where Artificial Intelligence which is one of latest trend in
information technology which brought revolution in the field of business communication. I have
attended many webinar and presentation where program about using of modern technology has
been discussed. These seminar provide a brief understanding where information technology. IT
has overthrown the usual process where business process communication which is made it more
effective and easier. The usual process of business communication and made it more effective
and easier (Johari and Jha., 2021). As the understanding of information technologies which has
helped me to evaluate where growth of technologies within near future. These skills have made
me more efficient as well as generate more employability skills to me.
Working with others:
Team work capability is very essential in accomplishing the overall team objectives in
particular period. I have gathered good team workability during these assignment. The project
which was developed and completed through united of team efforts, which also help me build
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my team work ability within effective manner (Susanti, Juandi and Tamur., 2020). Further I have
also developed good amount of adaptability power to work with different team member where I
have shared my own thoughts and ideas where my fellow member work are supported through
better ideas generate better project objectives. Usually today team work strangely unorganized
where to do attempt task. When I finished my part I volunteered me to better present the job time
but the submission time had been over (Raeissi and et. al, 2021). After that I realise I was not
focused enough into my team workability. Now during my assignment, I got to all necessary
support from my co worker and get helped to finish my assignment before deadline. In week 9,
This week was very busy for me because I am moving and that took a lot of energy and focus
from me, although this situation I am very proud about my performance on the tasks that teacher
sent to us to do.
CONCLUSION
It is inferred which is summarised about different learning skills which have different
where different benefits within better workforce. The report is usually focus on three major skills
which plays an important role in skill development and also these skills are determined on first
person perspective. It is also specify how these learning skills used to fulfilling the assignment of
employability.
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REFERENCES
Books and Journals
Budhiraja, S. and Yadav, S., 2020. Employer Branding and Employee-Emotional Bonding—The
CSR Way to Sustainable HRM. In Sustainable Human Resource Management (pp. 133-
149). Springer, Singapore.
Carvalho, F., Santos, G. and Gonçalves, J., 2020. Critical analysis of information about
integrated management systems and environmental policy on the Portuguese firms'
website, towards sustainable development. Corporate Social Responsibility and
Environmental Management, 27(2), pp.1069-1088.
Garcia-Sanchez, I.M., Aibar-Guzman, B., Aibar-Guzman, C. and Rodriguez-Ariza, L., 2020.
“Sell” recommendations by analysts in response to business communication strategies
concerning the Sustainable Development Goals and the SDG compass. Journal of
Cleaner Production, 255, p.120194.
Hasanah, H. and Malik, M.N., 2020. Blended learning in improving critical thinking and
communication skills at University. Cypriot Journal of Educational Sciences, 15(5),
pp.1295-1306.
Johari, S. and Jha, K.N., 2021. Exploring the relationship between construction workers’
communication skills and their productivity. Journal of Management in Engineering,
37(3), p.04021009.
Khuong, M.N., Truong an, N.K. and Thanh Hang, T.T., 2021. Stakeholders and Corporate Social
Responsibility (CSR) programme as key sustainable development strategies to promote
corporate reputation—evidence from vietnam. Cogent Business & Management, 8(1),
p.1917333.
Listiagfiroh, W., 2020, June. Video tracker analysis: a strategy for measuring students
communication and collaboration skills. In Journal of Physics: Conference Series (Vol.
1567, No. 2, p. 022019). IOP Publishing.
Mello, L.V., Varga‐Atkins, T. and Edwards, S.W., 2021. A structured reflective process supports
student awareness of employability skills development in a science placement module.
FEBS open bio.
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Muserra, A.L., Papa, M. and Grimaldi, F., 2020. Sustainable development and the European
Union Policy on non‐financial information: An Italian empirical analysis. Corporate
Social Responsibility and Environmental Management, 27(1), pp.22-31.
Obi, L., Hampton, P. and Awuzie, B., 2020. Total Interpretive Structural Modelling of Graduate
Employability Skills for the Built Environment Sector. Education Sciences, 10(12),
p.369.
Pardo-Garcia, C. and Barac, M., 2020. Promoting employability in higher education: A case
study on boosting entrepreneurship skills. Sustainability, 12(10), p.4004.
Raeissi and et. al, 2021. Relationship between communication skills and emotional intelligence
among nurses. Nursing Management, 28(3).
Shahzad, M., Qu, Y., and Rehman, S.U., 2020. Relation of environment sustainability to CSR
and green innovation: A case of Pakistani manufacturing industry. Journal of Cleaner
Production, 253, p.119938.
Susanti, N., Juandi, D. and Tamur, M., 2020. The effect of problem-based learning (PBL) model
on mathematical communication skills of junior high school students–A meta-analysis
study. JTAM (Jurnal Teori Dan Aplikasi Matematika), 4(2), pp.145-154.
Zhao, G., Ahmed and Usmani, M.S., 2021. Prioritizing critical success factors for sustainable
energy sector in China: A DEMATEL approach. Energy Strategy Reviews, 35, p.100635.
ONLINE
Luton. 2021. "Luton Waste removal, 2021". Www.Tescoplc.Com, Available at:
<https://www.manandvanbedford.com/luton-waste-removals>.
"Biffa Waste recycling Management removal, 2021". Available at:
<https://en.wikipedia.org/wiki/Biffa>.
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