Sustainable Approach to Management and Business Strategy

The report covers discussion about strategies that organisation use to operate in a sustainable and ethical way. It also covers different approaches to corporate social responsibility of all the three companies and differences, measurement of success in terms of CSR strategies.

Foundation of Business
Communication

Executive Summary
The overall report is about sustainable approach to management and business strategy. It covers
discussion about strategies that organisation use to operate in a sustainable and ethical way. The
report will cover also discussion about different approaches to corporate social responsibility of
all the three companies and also about differences, measurement of success in terms of CSR
strategies.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Sustainable approach to business strategy and management.................................................4
Different approaches to corporate social responsibility.........................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Part 2..............................................................................................................................................10
Reflection.............................................................................................................................10

INTRODUCTION
Business communication refers to the process of sharing information between people
outside and within a company. It is basically about the way in which we communicate with
others is a habitual part that we rarely think and stop about it. In the present report, Hayward
Tyler, Cisco and Coca Cola is taken into consideration. Hayward Tyler is a company which is
known for the long-term durability and reliability of their fluid-filled motors and pumps as well
as for the world class service that supports their legacy and products brands(Crane and Glozer.,
2016). Cisco is an American multinational technology conglomerate corporation which is
headquartered in San Jose, California. Coca Cola company is an American multinational
beverage corporation which is incorporated under Delaware's General corporation law and that is
headquartered in Atlanta, Georgia. The present report will cover discussion about strategies that
organisation use to operate in a sustainable and ethical way. In addition to this, the report will
cover discussion about different approaches to corporate social responsibility of all the three
companies and also about differences, measurement of success in terms of CSR strategies.
MAIN BODY
PART 1
Sustainable approach to business strategy and management
Sustainability is a kind of business approach for creating long-term value by taking into
consideration in which manner a given organisation operates in the social, ecological and
economic environment. Sustainable business strategy basically refers to the vehicle for
supporting transformation to a sustainable company from an unsustainable one(Hansmann and
Thomsen., 2021). This kind of strategy should establish a pathway that likely to support and
drive the company as a going concern over the long period of time. There are certain kinds of
elements which are required for delivering a strategy and it is defined into following manner:
 Recognising the strategic context: It is necessary to understand global and local
sustainability issues that could impact an organisation. Management requires that focus
should be on priority issues so that they can be resolved within a particular time frame.

 Clear vision of sustainability: Under this head, it is necessary to create a kind of picture
of company with a long term vision ambition in terms of relevant social, environmental
and economic trends and pressures.
 Plans for action: Under this head, it is important to create a plan or strategy which
should be implemented into realistic manner that contains actions and step by step plan to
achieve that particular ambition.
 Communication and Reporting: Under this head, it is necessary to communicate with
clear, consistent and meaningful messages that demonstrates transparency, progress and
authenticity to internal and external stakeholders.
Under head of sustainability, all companies need strategy to attract investment whether they are
taking capital support from private investors or banks and they are publicly listed(Hogg., 2021).
Sustainable approach towards business strategy shows that translation of company capacity and
about market positioning into a series of actions to be conducted over time to meet stated
business objectives.
In context to Hayward Tyler, their products are well suited to both new and existing
renewable technologies that ranges from high-temperature molten salt loops on concentrating
solar power plants to inverter cooling applications on offshore wind turbines. They offer pump
solutions for both boiler loops and molten salt loops with materials and designs that are uniquely
engineered to suit difficult requirements(Renewables).They provide ideal solutions for off-shore
wind farm developments by offering sub mersile motors and pumps. They also provide sealless
pump solutions in these applications that offers increased safety and reliability as well. Canned
motor pumps also offer best in class reliability for transformer and inverter cooling.
In context to Cisco company, their goal is to reduce global scope 1 and 2 greenhouse
gas emissions by sixty percent. Company has increased its efficiency and reduce emissions
across operations through following certain steps(Li., 2016). They have implemented over 440
energy efficiency projects which reduces costs and emissions. Company has procured renewable
energy in the regions where they operate with support of variety of off site and on site sources.
Company has developed more efficient thermal systems for reducing power loss and offer
higher-efficiency power supplies.

Cisco is also responsible in terms of social environment where they have opened up
pocketbooks in a big way in the year of 2020. They have donated $ 458 M in cash and in kind
contribution to community impact programs on the global basis(Muñoz Ramírez., 2015). Cisco
company is also focused towards reducing carbon foot print, partners and employees, engaging
customers in efforts to manage their impact on environment and develop IT solutions to support
climate change(Environmental Sustainability). Company vision is that to transform the use of
technology in terms of the way they respond towards world environmental challenges.
In context to Coca Cola company, their focus is on its three-pronged water strategy
which is reduce, replenish and reuse. The company has shown important improvements in their
water use ratio by reducing it to almost half(Sustainable business). The Coca Cola foundation
have invested over $ 6 million in environmental partnerships which is focused on reducing the
impact of plastic pollution, collecting marine litter recycling and water replenishment. In terms
of packaging, they have used recycled plastic across their range of beverages such as coke,
Fanta, Sprite, Pumpa and Mt Franklin. They continuously work towards designing innovations
and light weighting that moves towards target of making their packaging hundred percent
recyclable globally by the year of 2025.
Different approaches to corporate social responsibility
Corporate social responsibility refers to the form of international private business self-
regulation that aims to contribute towards societal goals of philanthropic, charitable nature,
activist by engaging in or ethically-oriented practices. There are basically four approaches to
corporate social responsibility which includes obstructive, defensive accommodating and
proactive. Under obstructive head it means that to block or get in the way(Roth and et.al., 2016).
Basically obstructive stance blocks out its social responsibilities and concerned more about the
profits. These type of companies basically known to pollute, deceive customers and exploit their
own employees. Under head of defensive, these kind of companies focus is towards more on
profits rather than performing actions in a socially responsible way. These companies major
focus is towards following the law to ensure that others cannot take legal action against them.
Under head of accommodating head, these companies satisfy all legal requirements and attempt

to meet ethical standards. These companies do not hide their actions and remains open in the
context of why they take particular actions.
Hayward Tyler approaches in corporate social responsibility
In context to Hayward Tyler, the sustainable approach used by the company is through
emphasis on continuous improvement in their processes and systems with support of their
professional relationships(Corporate responsibility). The company is also dedicated towards
communities in which they reside and with support of creative work force that seeks to exceed
the customer expectations(Soulé and Warrick., 2015). They basically believe in terms of safety
first and focus is towards customers by listening their needs and requirements. The company is
mainly accountable for results and actions and they try to fulfil the requirements on time.
Company is also concern about effective and conscientious use of resources in terms of human
and financial parameter. They also treat the environment into responsible manner.
Cisco approaches in corporate social responsibility
Cisco is majorly committed towards creating equitable access to opportunities for
communities and people around the world. Their focus of efforts is towards technology for
good, environmental sustainability, circular economy and supply chain(Corporate social
responsibility).Company's focus of efforts is towards leading a conscious culture, trust and
responsibility. Cisco is putting technology, people and resources to work in service of an
inclusive future where technology gives everyone the tools to thrive. Company always
prioritised providing communities and individuals to opportunities, to support in terms of
individuals meet their basic needs, gain skills and find employment in digital economy.
Coca Cola approaches in corporate social responsibility
Coca Cola company has organised some corporate social responsibility programs and
initiatives in order to achieve their sustainable goals. They have given 1% annual income for
charitable causes in order to perform into better manner in terms of creating a good image at
societal level(Coca cola corporate social responsibility). They also focusing on issues related to
water, environment, grass root education, healthy living, social advancement and promoting
gender equality and empowerment of women over the last several years.
Differences in corporate social responsibilities strategies of Coca Cola, Hayward Tyler and
Cisco

Hayward Tyler and Cisco is majorly focused towards safety and environment factor but
Coca cola company does not have major focus towards safety parameter and they are focusing
on providing healthy drinks to their customers (Vasile and Nicolescu., 2016). All the three
companies follows corporate social responsibilities in their own way but all of them have
different approaches towards sustainability.
Measurement of success in CSR strategies
There are certain ways of measuring corporate social responsibilities strategies and it can
be done through benchmarking the business against others. It can also be measured through
performance and by setting targets into appropriate manner. Key performance indicators can also
be taken into consideration for measuring environmental performance. These measurements not
only shows the immediate impact of corporate social responsibility.
CONCLUSION
The above stated report concludes that business communication plays a very important
role at organisational level. Business communication not only support in terms of fostering a
good working relationship between the individual and staff members as well. It has been
evaluated that different companies have different strategies in terms of strategy development in
sustainable manner. Some companies are more focused towards recycling of waste products,
safety and security of natural resources from perspective of environment. It has been concluded
that different companies have different approach towards corporate social responsibilities. Some
companies take step towards protection of environment and some are aim towards community
development. There are also some companies who are focused on education system and women
empowerment as well so that positive environment can be created at organisational level. There
are differences in terms of corporate social responsibilities and also all companies have different
approaches towards their positive action. It has been determined that there are some parameters
of measuring the success in CSR strategies. It can be measured through key performance
indicators and also through by setting targets. So working into professional manner and to
achieve targets into result oriented manner it is necessary that to have proper communication so
that objectives can be achieved within a set period of time.

REFERENCES
Books and Journals
Crane, A. and Glozer, S., 2016. Researching corporate social responsibility communication:
Themes, opportunities and challenges. Journal of management studies, 53(7), pp.1223-
1252.
Hansmann, H. and Thomsen, S., 2021. The governance of foundation-owned firms. Journal of
Legal Analysis, 13(1), pp.172-230.
Hogg, M. A., 2021. Uncertain self in a changing world: A foundation for radicalisation,
populism, and autocratic leadership. European Review of Social Psychology, 32(2),
pp.235-268.
Li, S., 2016. Social Media Study of an Art Education Program: A Case Study of China Arts
Foundation International.
Muñoz Ramírez, D. E., 2015. Once foundation: a non profit entity that applies business
management.
Roth and et.al., 2016. A foundation for enterprise imaging: HIMSS-SIIM collaborative white
paper. Journal of digital imaging, 29(5), pp.530-538.
Soulé, H. and Warrick, T., 2015. Defining 21st century readiness for all students: What we know
and how to get there. Psychology of Aesthetics, Creativity, and the Arts, 9(2), p.178.
Vasile, A. C. and Nicolescu, L., 2016. Corporate communication challenges in multicultural
environments. Cross-Cultural Management Journal, 18(1).
Online
Corporate social responsibility,2021[Online]Available
through:<https://www.cisco.com/c/dam/m/en_us/about/csr/esg-hub/_pdf/csr-report-
2020.pdf/>
Corporate responsibility,2021[Online]Available
through:<https://haywardtyler.com/about/corporate-responsibility/>
Renewables,2021[Online]Available
through:<https://haywardtyler.com/industries-we-serve/renewables/>
Environmental Sustainability,2008[Online]Available
through:<https://www.cisco.com/c/dam/global/en_uk/assets/Cisco-SBPS.pdf/>
Sustainable business,2021[Online]Available
through:<https://www.coca-colacompany.com/sustainable-business/>
Coca cola corporate social responsibility,2021[Online]Available through:<https://research-
methodology.net/coca-cola-corporate-social-responsibility/>

Part 2
Reflection
Week 6 :
During the 6th week I got to learn so much about the module and various foundations of
Business Communication and how Business Communication helps in better interaction among
individuals and groups in order to achieve business objectives. During the beginning of this
module I was not sure if I could be able to understand the concept of foundations of business
communication and was really confused between some concepts. So in order to understand these
foundations of business communication I developed two business skills. One is the
Communication skill that involved confidence, active listening and developing skills to actively
listen to the sender and give proper feedback. These skills also helped me to prepare proper
structure of reports, it also made me understand the report better and to communicate and
discuss with my tutor in the class.
In addition to that Problem solving skills supported me throughout my assignment. Problem
solving basically involved various methods to find solutions for complex issues. These skills
helped me to find appropriate ways of writing my assignment and also helped to prepare my
reports in a structured form and avoiding mistakes while referencing. During my assignment I
realised that there is need to developing business skills such as ICT and Numeracy. This week
my experience my so filled with so many new concepts and I really feel positive about my
studies. This entire week helped me to learn new things and develop skills to do my assignments
and made me feel more confident and motivated.
Week 7:
During my 7th week of learning , I was not-sure about the concepts and models of
business communication so in order to understand the concept in a better way I used business
skills which helped me to solve my problems and prepare my assignments more effectively.
Problem solving skills helped me to solve various issues and helped to develop more creative
ideas it also helped me to discuss in a better way with my classmates and tutor and managing
conflict at work. Numeracy helped to develop logical thinking and reasoning strategies in day

to day activities and ICT helped in managing and monitoring my learning through engaging in
decision making process, working collaboratively and thinking in a creative manner.
With these skills I realised that in order to complete my assignments in a better way I need to
develop skills such as numeracy and ICT as I was not that friendly with micro soft office, ICT
helped me to practice on computers more effectively and numeracy helped in solving
mathematics problems. Through developing these skills I was able to solve my various issues
and could complete my assignment in a better way. My learning experience throughout this week
was overwhelming as I got to learn so much about various mathematics calculations and micro
soft office. In the end of the week I felt really ambitious about my career plans and my
experience through out this week was really motivating.
Week 8
During my 8th week of learning I was not so confident about my assignment topic and
gradually I realised that there is need to use business skills in order to prepare my assignment in
an efficient and effective manner. In order to achieve my targets it was important for me to work
with other and ensure effective communication skills. Communication skills helped me to
understand my lectures better as different tutors have different ways to communicate. These
skills helped me to solve my issues related to my lectures in the class and helped to find how
'Tesco' organisation performs its operations and creates a sustainable environment. During my
learning, I realised that there is need to develop skills related to calculations and become more
tech savvy .
Numeracy helped me to develop logical thinking and reasoning strategies in day to day activities
and ICT helped in managing and monitoring my learning through engaging in decision making
process, working collaboratively and thinking in a creative manner. With the use of Numeracy I
got to learn about the efficient ways of using a data and with the help of ICT I got understand the
knowledge of Microsoft office. My learning experience throughout this week was amazing and I
really feel grateful about learning new things related to my studies. The entire week was filled
with new skills and knowledge and I really feel inspired about my learning and applying it in my
future career plans.

Week 9
During my 9th week of learning, I was not sure about the various foundation models of
communication as it was really important to understand the communication process in order to
timely complete my assignments. In order to complete my assignments it was important to use
skills such as problem solving as these skills helped in understanding my CSR challenges
lectures more effectively. Various business skills helped in understanding business ethics and
supported during discussion related to Primark organisation. While learning I realised that there
was need to develop few skills for better understanding of lectures such as numeracy which helps
in better understanding of mathematics terms and developing skills related to mathematical
knowledge and skills. Numeracy helped me to develop logical thinking and reasoning strategies
in day to day activities and ICT helped in managing and monitoring my learning through
engaging in decision making process, working collaboratively and thinking in a creative manner.
In addition to that ICT skills helped me to solve simulated real-world problems, ensuring
collaborative approach and engaging in ethical decision making. Throughout this week my
learning experience was exciting and I really feel grateful for my studies. The entire week was
filled with great ideas and it made me feel more confident about my career plans. Through this
week my learning experience was amazing and it helped me in various ways for better
preparation of my assignments. I felt so overwhelmed about my learning and developed various
skills that helped me to understand my lectures in effective and efficient manner.
Week 10
During my 10th week of learning I was really interested to know more about the concept
of foundation of business communication and how communication takes place in various forms
within various business firms. In order to ensure better learning during this week I realised that
there was need to use various skills in order to ensure effective communication during my
lectures. During the beginning of this module I was not sure if I could be able to understand the
concept of foundations of business communication and was really confused between some
concepts .While working in group, it really helped to understand my topic in better way and how
to write professional email with proper guidelines. Problem solving skills also helped in effective
communication.

Problem solving skills helps in finding better ways to solve a difficult or complex issues.
Gradually in order to understand my concepts in better way there was requirement to develop
new business skills. Numeracy helped in understanding the role of maths and developing skills
related to mathematical knowledge. In addition to that ICT helped in managing and monitoring
my learning with adopting a global perspective towards ideas and issues, working in a
collaborative manner, engaging ethically in decision making process , thinking critically and in
creative manner and solving simulated real-world problems. Through out my learning I felt
really inspired about my studies and was so involved through out this process and I will
definitely use these learning in my future career plans.