Sustainable Approaches to Business Strategy and Management

Foundations of
business
communication

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Sustainable approaches to business strategy and management..............................................1
Evidence of strategies used by businesses to operate in ethical and sustainable ways..........2
Different approaches to CSR used by various organisations.................................................5
PART 2............................................................................................................................................9
Key skills that were developed in the learning the units and analysing business case..........9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Business communication refers to conveying the ideas, vision, mission, objectives
and other aspects about the business to its stakeholders and listening to their
responses. Sustainable business activity refers to integration of the goals ideas, values
and morale of society with the organisational goals to create welfare of all. The report
will be divided in two parts and it will be discussing about three organisations, TUI, IBC
and ALD involved in automotive industry and leasing of vehicles. The first part of this
report will demonstrate about various sustainable approaches of business strategy and
management. Furthermore, it will demonstrate various sustainable approaches used by
these organisations to operate ethically. Along with this, the discussion about CSR
(corporate social responsibility) is also provided, which is used by these organisations to
operate their business ethically and sustainably. Moreover, the second part of the report
will describe the skills that were developed while learning the units and analysing the
business case. The skills such as communication, problem solving and working with
others will be explained in the end of this report.
PART 1
Sustainable approaches to business strategy and management
Sustainability is a concern of an organisation towards its, economy, society and
environment which combines their efforts to improve them. It integrates the society,
economy and environment into the aims and objectives of the organisation to enhance
the overall welfare of everyone. The organisation uses various approaches of
sustainable management to create long term values for the company, stakeholders and
the society as whole (Landrum and Ohsowski, 2018). Therefore, the strategies are
formulated to fulfil the needs of stakeholders, society and the organisation while also
reducing the impact on nature and environment. The companies like TUI, IBC and ALD
determines that their activities, business practices and functions are performed
effectively through a detailed understanding of the impacts that are caused on the
nature and environment. By this the organisations comply with the requirements and
demands of the environment and community. Also, the organisations ensure that they
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reduce their negative impacts on the environment and enhance the welfare of the
society (Isensee, and et. al., 2020).
Sustainable approaches to the business are mainly the tools, strategies and
methods that are used by a business to transform their unsustainable business into
sustainable one. The strategies establish a route map for the organisations to convert
their businesses sustainable and continue its sustainability for longer duration
(Schaltegger, Hörisch and Freeman, 2019). In order to work sustainably and ethically
the organization mainly uses strategy which is as follows:
 Recognizing the strategic context: This mainly includes the identification and
analysis of unsustainable practices that could affect the organization in the local
area. It mainly aimed towards identifying the key issues in the management
operations of the organization that lead to unsustainability of a business.
 Developing the vision for sustainability: It consists of framing a clear picture of
what the company wants to achieve in its long run with the environmental,
economic and social aspects. It shows what the business will gain from the
society and economy if it makes its activities sustainable.
 Action plan: It refers to a pathway or a sequence of activities that are needed to
achieve the vision of sustainability (Kaswan and Rathi, 2020). It mainly consists
of actions and plans that drive the organization to achieve its sustainability goals.
 Timescales: It tells about the relevant time for which the trends identified will
work with our organization’s sustainability. Timescales relevant to the taste and
preference identified for the physical or tangible material environment and social
issues.
 Communication and reporting: The idea for sustainability must be clear,
meaningful and consistent that could provide a complete sense for the growth of
business. Then it must be demonstrated and made transparent in front of the
company's stakeholders, internally as well as externally.
Evidence of strategies used by businesses to operate in ethical and sustainable ways
Sustainability Strategy of TUI
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