Sustainable Business Management: Key Challenges and Waste Hierarchy

This report discusses the sustainable challenges faced by Patagonia and how waste hierarchy can deliver sustainability. It covers the key elements of social, economic, and environmental factors and the different stages of waste hierarchy such as reduce, reuse, recycle, recover, and land filling. The report concludes that by using waste hierarchy, the environment can be preserved and wastage of resources can be reduced.

BSS0172 SUSTAINABLE
BUSINESS MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background of company and key sustainable challenges faced..................................................3
Waste hierarchy to deliver sustainability.....................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Sustainability is defined as meting up our own requirements beyond negotiating ability of
future era to meet their requirements of own self (Mattera and et.al, 2021). This consists of social
equity and growth in economic that comprises economic, environmental and civil factors. The
waste hierarchy is an equipment which measures procedure of protecting environment by
preserving resources and strength preservation. It includes life cycle that function in manner of
regulating in proper manner towards performing different level for getting achievements. In
order to increase production and occurs less of wastage to maintain good sustainability growth in
market. Its focus is on extraction of maximum advantages related to practical aspects. In this
report study about organization sustainable issues that faced by company, such as social,
environmental and economic element through which facing problems in distinctive manner. By
using framework of sustainability in regard to organization. Furthermore, waste hierarchy is
delivered in order for making sustainability of organization in positive manner. It will also justify
different stages of waste hierarchy that are reduce, reuse, recycle, recover and land filling. In
order to save environment by using this approaches in effective manner.
MAIN BODY
Background of company and key sustainable challenges faced
In this Patagonia is company who sells products and services related to clothing brands of
all age groups such as men’s, women and children’s by providing in wide range of products and
services. This provides facilities in clothing as people fond of their dressing sense, by satisfying
their needs, organization makes sustainability by following all practices (binti Sabarudin, binti
Alma’amun and Ahmad, 2021). It is famous brand that provides services and satisfy consumers
in positive manner by their services.
In regard to Patagonia, its uses sustainable exercise in high amount that used material by
accepting recycle, reuse and repair activities. In order of developing high quality of products that
provides to customer. Through this determine key issue in sustainable through various factors.
As this factors determine core key elements due to which occur in obstacles faced by sustainable
activities. This is explained below;
Social- Raising age population is creating numbers of opportunities for retailers as it can increase
sales of companies (Qiao and Chang, 2021). On the other hand, it is found that people are
becoming health and environmental conscious and for satisfying customers' needs, companies

need to focus on improving sustainability and quality of products. New brand positioning can
also help Patagonia, in attracting customers and retaining them. By doing this, it overcome
challenges in positive manner and helps in making sustainable growth in their sector of
environment.
Environmental- It is stated that people are becoming environmental conscious as they prefer
buying products from companies that promotes sustainability. For all companies it is important
to make use of natural resources to some extent. It is found that Patagonia, is striving hard for
decreasing carbon emission in order to make people feel valued and decreasing negative
environmental impacts (Ferella and et.al, 2021). It offers plastic free fruits options and it has
banned plastic bags and customers need to carry their bags for buying products, or they will be
provided with cloths bags. In accordance to this, environment friendly products helps in making
reserve and secure environment by working in effective manner and maintains good environment
by preserving their factor.
Economic- In regard to this, has changed economic condition of country as it has increased
inflationary pressure. Due to rises in oil and other prices, consumers do not invest in clothing and
other products that Patagonia offers. So, it can lower profit margin of this supermarket. It mainly
important to addressed economic condition of it’s to make sustainability exercises in market.
Organization should focused on corporate social responsibility that engaged with way in which
Patagonia, outreached minimum commitment to shareholders. By providing eco-friendly
products helps in making sustainable growth in market due to which there production expands
and makes profit maximisation in positive way of approach.
By doing this helps in making sustainable for get overcome from situation and derives positive
aspect by facing challenges effectively and efficiently. Through social, economic and
environmental elements conduct key sustainable in challenges faced by them by determining this
factors.
Waste Hierarchy in delivering sustainability
The most common interpretation of this hierarchy is to prevent the waste and reuse it
before wasting, Patagonia is using these activities for recycling the wastes in order to compose it

for recovering the energy by landfilling etc. There are various stages involves in this theory such
as mentioned below;
Reduce- Cited firm is reduces by initiates common threads such as it influences people for
buying clothes and use it sustainably, the main aim of the organisation is to close the loop of the
lifecycle of the product because the more clothes customer will buy ultimately, they will wear
the clothes for short time (Kowalski and et.al, 2021). To initiate this type of program, the firm
started some campaigns so that people can avoid buying clothes on a regular basis.
Repair- There are so many people who choose to repair the clothes accordingly at a fair
price. This is the best strategy that any company should follow for avoiding the waste of the
clothes by not wearing them because of little defects.
Reuse- It refers to the situation where customers buy high quality products in order to
maintain the sustainability and also helps to wear it till the end (Fletcher, Clair and Sharmina,
2021). Patagonia repaired the products and returned them to customers in the next 10 days.
Recycling- Organisation also offers to those customers who no longer use the products and
want to donate into a charity, that can recycle the product for another one. Patagonia has a social
site (eBay) for those customers who are willing to sell their products to customers. If the clothes
are worn out, it recycles into another product. It has been a very long time since the organisation
recycled more than 34 tons of clothes since 2005, all the clothes turned into new ones so that
people can buy them again.
Reimagine- The stakeholder of Patagonia is reimagining the world by replacing the
product into a new one. They also initiate various campaigns related to reuse, recycling and
reduction, not to landfill the clothes or destroy them (Raghavan, Sivalingam and Venugopal,
2021). Firm buys the products with the sign of blue colour so that customers can understand the
clothes are used to make for sustainability. There are so many industries who are using artificial
colours in order to dye the product, it is totally harmful to the environment so, companies use
this blue sign that it uses the best quality of natural dye so that it will not harm the environment.

CONCLUSION
The report has been concluded about various elements that make role in key sustainability
due to which faced challenges through factor of social, economic and environmental. It will
also justify various key elements of waste hierarchy pyramid that consists of reuse, recycle,
reduce, recover and land filling that plays vital role in order to reduce wastage and utilize
products and services in better manner. By this helps in making sustainability in market and
can achieves growth and conduct development for making sustainability in business.
Furthermore, also from this has been determine through using products by making them
recycle and uses their waste hierarchy pyramid environment get preserved and decline
wastage of resources and make rescue them in effective manner.

REFERENCES
Books and Journals
Mattera, M, and et.al, 2021. Facing a global crisis-how sustainable business models helped firms
overcome COVID. Corporate Governance: The International Journal of Business in Society.
binti Sabarudin, N.A., binti Alma’amun, S. and Ahmad, R., 2021. Analysing Educational
Campaign’s Outcome in Donation-Based Crowdfunding: Social Capital as a Determinant Factor.
International Journal of Business and Society. 22(2). pp.862-880.
Qiao, X. and Chang, F., 2021. Underground location algorithm based on random forest and
environmental factor compensation. International Journal of Coal Science & Technology. pp.1-
10.
Ferella, F. and et.al, 2021. Water reuse in a circular economy perspective in a microelectronics
industry through biological effluents treatments. Journal of Cleaner Production. 320. p.128820.
Kowalski, Z. and et.al, 2021. Quantification of material recovery from meat waste incineration–An
approach to an updated food waste hierarchy. Journal of Hazardous Materials. 416. p.126021.
Fletcher, C.A., Clair, R.S. and Sharmina, M., 2021. A framework for assessing the circularity and
technological maturity of plastic waste management strategies in hospitals. Journal of Cleaner
Production. p.127169.
Raghavan, N., Sivalingam, Y. and Venugopal, G., 2021. Graphene Oxide as a Dye Effluent
Adsorbent: Adsorbed Graphene Oxide as an Efficient Supercapacitor Electrode Material. ECS
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