Sustainable Business Management for Moose Toys Company

This report discusses the sustainability issues faced by Moose Toys Company and provides recommendations to eradicate the identified issues. The report includes a description of the organization, selection of the segment, preparation of an input-output chart, identification of major causes behind lack of sustainability, designing a closed loop production system, and recommendations for transformation to sustainability.

Sustainable Business Management
Name of the Student
Name of the university
Author Note

Table of Content
Part A:........................................................................................................................................3
Description of the organization..............................................................................................3
Selection of the segment........................................................................................................3
Preparation of an Input-output chart......................................................................................0
Identification of major causes behind lack of sustainability..................................................1
Part B:.........................................................................................................................................2
Designing a closed loop production system for the organizational segment........................2
Recommendations or transformation to sustainability...........................................................5
Part C:.........................................................................................................................................8
Reference list............................................................................................................................13

Part A:
Description of the organization
The Moose Creative Management Pvt. Lid., popularly known as moose toys is
referred to an Australian owned toy design, development as well as distribution company
which was founded in the year 1985. Moose products are sold in more than 85 countries and
the company is currently considered to be the fifth largest toy manufacturer of Australia and
fourth largest in the United States. In the year 2016, ‘Shopkins’, the product line of the
mentioned company has been provided with the best toy brand in LasVegas. Apart from
Shopkins the product line of Moose toys includes Mighty Beanz, Beads, Aqua Sand, The
Trash Pack, The Grossery Gang, Little Live Pets, Betty Spaghetty and Fur Babies World. The
toys of Shopkins mainly include miniature item characters. The chief materials used by the
company to manufacture toys include cloth and plastics. Other material used for
manufacturing the dolls include stone includes wood, cornhusks, wax, porcelain and celluloid
(Doppelt 2017). Being the operational manager of Moose Toys, Brisbane branch, my purpose
of conducting the research is to understand the sustainability issues faced by the company and
provide recommendations in order to eradicate the identified issues. Considering the fact that
the environmental concern of the population of developed countries like Australia have got
enhanced due to the rapid environmental degradation resulting from unsustainable business,
conducting a sustainable business has become highly crucial not only for obtaining the good
will of the consumers but also for enhancing the consumer loyalty and early revenue of the
mentioned organization.
Selection of the segment
The Moose Company deals with manufacturing the toys and delivering the same to
retail shops along with directly sell the toys to the consumer through their own store outlets.

Baseline
Management
Middle
Management
Upper Management
Director Organisation Head
General Manager
Recruitment
Human Resource
Management
Operational
Management
IT support
Accounts
Facility and
administration
Training Manufacturing
Health and
safety
Logistics
Marketing and
sales
Research and
Development
Cleaning
Considering the fact the company is facing several sustainable issues associated with their
manufacturing of toys, the segment selected for transforming into sustainable business
includes the manufacturing department.
Figure: Section of departments and segments of operations
Source: (created by author)

Running head: SUSTAINABLE BUSINESS MANAGEMENT
For sustainable development, multiple departments of the organization will be involved
namely Human Resource Management, Logistics, Manufacturing, Research and development
and cleaning department. Logistics department can improve the sustainability of the business by
increasing the inbound material quality. Research and development can increase the quality of
the product prototype to minimize the production time emission. Manufacturing department can
utilize most efficient production cycle to reduce emission, waste and by-products. The HRM can
train the employees and aware them about the environmental efficiency in the business process
and how to minimize the negative impacts of the respective operations.
Preparation of an Input-output chart
The following table represents the names of input, output and by-product materials with
their collective percentage. The productive outputs indicate the output materials, which can be
recycled or reused. The by-products are not reusable and cannot be recycled. However some of
the by-products can cause direct environmental pollution and some are bio-degradable materials.
Therefore, the study will only includes the by-products which are not productive outputs. The
productive outputs are excluded from this sustainability study.
Inputs Productive outputs By-products
Name Percentag
e
Name Percentage Name Percentage
Electric 10 Plastic Caps 25 Disputed
products
10
Petroleum 5 Plastic
Structure
20 Solid waste 5
Row plastics 30 Painted body 25 Chemical
waste
5
Paint 15 Packaging 10 Carbon 10

1SUSTAINABLE BUSINESS MANAGEMENT
emission
Plant
machinery
5 Outbound
products
10 Synthetic
waste
20
Furniture 2 Thermal
energy
5 Bio-
degradable
material
10
Vehicle 5 Automation 5 GHG
emission
10
Input lines 2 Thermal
emission
10
Output lines 2 Synthetic
waste
20
Extrusion lines 2
Land 5
Organic
materials
2
Synthetic
Materials
5
Water 5
Identification of major causes behind lack of sustainability
The chief reason behind the lack of sustainability of the mentioned organization includes
ineffective waste management system, inefficient plastic recycle process, high amount of non-
degradable byproducts from the manufacturing system and high carbon a well as thermal
emission during the production procedure. When it comes to waste management of the
mentioned company, the origin of the system includes production of too much waste. Being a
highly popular company, a huge number of toys are manufactured by Moose toy per day. Among
the total amount of wastes, more than 60 percent of the wastes are non-biodegradable (Kurdve et
al. 2015). These wastes include plastic materials, wires and batteries. Due to ineffective waste
management system, the company is imposing several impacts on the environment of Australia.
For instance, the huge amount of plastic waste generated are either dumped in the dumping

2SUSTAINABLE BUSINESS MANAGEMENT
ground or thrown into water bodies. This in turn, is impacting the life of aquatic animal
adversely along with enhancing water population and water borne diseases. Along with that
plastic wastes along with wires and batteries being non-degradable material are reducing the
quality as well as fertility of the soil.
Part B:
Designing a closed loop production system for the organizational segment
As per the industrial ecology, the output materials should have the consumable materials
for nature that will further help to grow natural resources. These natural resources can be
collected for further industrial use in toy factory. Therefore, the close loop production system
must ensure the quality of the disposal that should be bio-degradable (Doppelt 2017). Apart from
that industrial ecology will help the factory to reduce its waste by recycling the reusable
products. It needs a filtration and separation procedure after the manufacturing process. This
process will separate the main products, reusable waste and non-recyclable disposals.
On the other hand, waste equals food model allow the industrial operation and product
cycle to ensure that the disposed materials is biologically degradable. This properties help the
by-products to be consumable as a food products after the decomposition and bio-degradation.
Cradle to cradle design enable the product cycle management to balance the post processing
natural cycle of the materials and the industrial collection and use of materials from natural and
artificial resources (Kurdve et al. 2015). For this the close loop should ensure that the by-
products are taking time to be naturally recycle for reutilisation. For maintaining natural

3SUSTAINABLE BUSINESS MANAGEMENT
capitalism, the used and consumed products will be collected from the human society. It will
help to reduce the resource utilisation while increasing the waste management efficiency.
Therefore, it will help to increase the business capital by reducing the operational costs.

4SUSTAINABLE BUSINESS MANAGEMENT
Manufacturing
Inbound
materials Outputs
Packaging and
distribution
Reusable
Materials
Non-Recyclable
Disposal
Recycling
Market
West collection
Natural
Resource
Environment
Artificial
Resource
Filtering and
separation
Storage Storage
Natural
decomposition
Human Use
Animal
Consumption
Nutrients Biological
degradation
Figure: Close loop production cycle

5SUSTAINABLE BUSINESS MANAGEMENT
Source: (created by author)
From the close loop cycle which is plan considering principles of industrial ecology,
cradle to cradle design, waste equals food, bio-mimicry and natural capitalism, it has been clear
that the ultimate operational sustainability can be increased though abiding by this closed loop
structure. In this structure, after the manufacturing process the filtering and separation process is
used to separate recyclable wastes and products from the outputs. However, the cycle should be
ensure that the non-recyclable disposals are biodegradables (Hörisch, Freeman and Schaltegger
2014). After the separation, the reusable materials are recycled. At the same time, the used
material is also collected from the human disposals. These materials are also recycled to be
reusable. The post consumed materials and the reusable by-products both are recycled for
making reusable resources. On the other hand, the disposals are followed a natural degradation
procedure to be the natural resources for industrial use. All these components and operational
cycles can collaboratively work to make a sustainable close loop production system .
Recommendations or transformation to sustainability
In order to deal with the above mentioned sustainability related issues, the Moose Toys company
needs to follow the bellow mentioned recommendation.
I. According to researchers, Eco-efficiency has been proposed to be one of the chief tools to
promote a transformation from unsustainable development to sustainable development
(Starik and Kanashiro 2013). It is based on the concepts of creating more goods as well
as services while using fewer resources along with creating less waste and pollution. In
order to ensure an eco efficient waste management, Moose toys can recycle its wastes.

6SUSTAINABLE BUSINESS MANAGEMENT
The method involve in recycling the waste includes separation of recycle and non-
recyclable wastes. Considering the fact that majority of the plastic wastes are recyclable,
recycling will not only ensure eco efficient sustainability but will also reduce the
manufacturing costs of the student. Effective usage of plastic recycling tool can enhance
the efficiency of the waste management system.
II. The term dematerialization is defined as the reduction of total material as well as energy
while manufactuization of a product or service in order to reduce the environmental
impact of the same. According to the researchers, a close relation exists between
dematerialization and recycling of products (Baumgartner and Rauter 2017). For
instance, if plastic waste products are recycled and used for toy manufacturing purpose,
the overall usage of plastic of Moose toys will get reduced considerably. Apart from that
the resources can be saved while extraction of materials, by improving the eco-design of
the products or by implementing technological innovations during the production
process.
III. In order to reduce carbon footprint, the management can initiate test project together with
the suppliers in order to create best solution to access the impact of carbon emission
during the manufacurization process.
IV. In order to reduce the wastage of water during manufacturing of toys, the management
should regularly monitor and eradicate pipe leaks and improve water performance in the
supply chain. Beside that the manufacturing staffs of the Moose Toys Company should
be trained in order to use water efficiently and reduce unnecessary usage of water. Along
with that, recycling and reusage of water should also be enforced in order to ensure
effective water management.

7SUSTAINABLE BUSINESS MANAGEMENT
V. In order to reduce thy usage of non-degradable products, the management can replace the
raw materials with their biodegradable alternatives. For instance, instead of using
plastics, bioplastics that are being made from natural materials like cornstarch can be
used. This plastics, made from Polyactide acid (PLA) is not only biodegradable but also
saves up to two third of the energy that is needed to make traditional plastic (Doppelt
2017). Thus this plastics can also help the management of the Moose toys in reducing
their carbon emission. In spite of the fact that the usage of bioplstics will enhance the
manufacturing cost of the company by a little, usage of the material has the potential to
enhance its consumer base and goodwill.

8SUSTAINABLE BUSINESS MANAGEMENT
Part C:
1. In this part, 15 recommendations addressing the issues discussed above have been discussed.
 Management of land and biodiversity on which business premises are located
I. In order to reduce the impact of waste material in aquatic animals, the Moose Toys
Company should reduce dumping of waste in water bodies like river and seas.
II. In order to eradicate the issue of infertility of the soil due to non degradable waste,
the management should separate degradable as well as non-degradable wastes prior to
dumping (Kurdve et al. 2015). Secondly, a specific non-fertile area will be selected
for dumping non-degradable wastes.
III. Majority of the non-degradable wastes should be recycled with the help of various
recyclable tools in order to reduce the usage of non-degradable raw materials and
manufacturing costs of the mentioned organization.
 Water management
I. The first step that the management needs to take in order to manage and reduce the water
usage of the company is to develop a problem statement along with an achievable goal.
For the Moose Toys company the goal associated with water management should be to
reduce wastage of water and achieve cost saving. The second step includes measuring the
monthly water consumption of the company. This can be done by installing meters as
well as taking regular reading of the regular water usage (Baumgartner 2014). The next
step is to implement water saving practices that includes creating a monitoring as well as
control system to regularly report the progress, motivating the department and facilities
an incorporating reward system.

9SUSTAINABLE BUSINESS MANAGEMENT
II. In order to enhance the efficiency of the staffs to manufacture toys while ensuring lower
consumption of water and eradication of unnecessary usage of water, the management
should incorporate effective training session for the same. Besides that staffs should be
educated about the importance of water management and how scarcity of water can
adversely affect the environment.
III. Finally, effective water recycling tools can be used in order to recycle waste. According
to researchers, 86 percent of the total water which is considered as waste water are
recyclable unless they have gone through human or animal bodies (Hörisch, Johnson and
Schaltegger 2015). Thus the water recycling process can be used by the Moose Toys
Company, in order to ensure lower manufacturing cost.
 Energy and carbon management
I. The first step that needs to be taken by the management of the Moose Toys is to
organize regular meeting with the suppliers in order to find out the best way to reduce
carbon emission during the manufacturing process.
II. Secondly, reduction of energy usage can effectively reduce the amount of emission of
carbon from toy manufacturing companies. According to researchers, old and
inefficient tools are more likely to consume more energy compared to machines and
tools built with the help of latest technologies (Leppelt et al. 2013). Considering the
fact that toy manufacturing involves usage of a large number of tools, the
management should assess the state of each of the machines used and replace the
same with machines that are being built with the help of latest technologies. In spite
of the fact that the process will not be cost effective, in the long run, usage of

10SUSTAINABLE BUSINESS MANAGEMENT
effective tool will not only enhance the sustainability of the company but will also
enhance the production rate of the company in the long run.
III. Finally, in order too ensure reduction of energy wastage the moose origination should
install energy efficient lighting and assure that the lights are switched off while out of
use either manually or through automatic sensors. Moreover, for heating purposes, the
company should invest on energy efficient heating technologies like heat pump or
condensing boilers while manufacturing the toys.
 Supply chain and transport management
I. Another way of reducing the carbon footprint is to reduce traveling frequently. Being
a well renowned organization, the managers of the Moose Toy company often needs
to travel at different destination in order to confirm deals with the suppliers of raw
materials or to eradicate issues that have originated while ensuring effective
communication with the management (Johnson 2015). However, these types of trips
have the potential to enhance the emission of carbon in the air and this in turn can
impose negative impact on the environment. Hence in order to reduce traveling
without hampering the reason behind it, the mentioned organization can implement
virtual communication techniques like video conferencing.
II. According to researchers, several business trips at the present time don’t need to
occur and could reasonably and effectively be replaced with either audio or video
conferencing (Hesselbarth and Schaltegger 2014). Hence in order to reduce carbon
footprint, the Moose Toys Company should implement video conferencing in their
business travelling polices ad procedures that will confirm whether the travelling is
highly required or not.

11SUSTAINABLE BUSINESS MANAGEMENT
III. Considering the fact that a large portion of carbon emission is the result of supply
chain, the management needs to manage the emissions from the production, transport,
use and disposal of the good. N order to reduce carbon emission due to supply chain,
Moose toys can use sustainable procurement principles like purchasing eco level
products only.
 Waste, pollution and recycling management
I. In order to manage the waste products effectively, the company should separate non-
biodegradable wastes from bio-degradable wastes. This process will help the company to
locate which portion of the waste can be recycled and further used for production
purpose. Major amount of the biodegradable products can be recycled (Jacobs, Chase and
Lummus 2014).
II. In order to ensure an effective recycling process, the mentioned organization should
implement various recycling tools that are available in the market.
III. In order to reduce the generation of waste, the management of Moose toys should
implement technologically advanced machineries that has he potential to convert majority
of the raw materials into final products.
2. Social impacts of Moose toys and recommendation to eradicate the issues
Considering the fact that a huge amount of waste material is generated by the mentioned
company on regular basis, the social impact of moose toys is ineffective. In spite of the fact that
that the mentioned organization is highly famous for its product quality and variety, lack of
sustainability is imposing negative impact on the competitive advantage as well as reputation of
the company (Hörisch, Freeman and Schaltegger 2014) . Thus the consumer base of the company
is getting reduced gradually. Secondly, due to excessive generation of plastic wastes, the

12SUSTAINABLE BUSINESS MANAGEMENT
irrigation system of the local community is getting adversely impacted. Along with that due to
high generation of carbon, a good number of individuals receding in the locality are suffering
from heart and lungs related issues. Apart from that several water borne diseases are getting
spread due to dumping wastes in the local water bodies. All these in turn are impacting the yearly
revenue of the company to a great extent.
In order to deal with the issue the management of Moose toys should promote the steps
taken by them towards sustainability in order to make the consumers aware of the fact and retain
consumers. Secondly, the management should conduct campaign in the locality to find out
majorly affected individual and provide them with financial support for their treatment (Seuring
and Gold 2013). This tactics has the potential to attract the attention of the consumers and
enhance the goodwill of the company.

13SUSTAINABLE BUSINESS MANAGEMENT
Reference list
Baumgartner, R.J. and Rauter, R., 2017. Strategic perspectives of corporate sustainability
management to develop a sustainable organization. Journal of Cleaner Production, 140, pp.81-
92.
Baumgartner, R.J., 2014. Managing corporate sustainability and CSR: A conceptual framework
combining values, strategies and instruments contributing to sustainable development. Corporate
Social Responsibility and Environmental Management, 21(5), pp.258-271.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Hesselbarth, C. and Schaltegger, S., 2014. Educating change agents for sustainability–learnings
from the first sustainability management master of business administration. Journal of cleaner
production, 62, pp.24-36.
Hörisch, J., Freeman, R.E. and Schaltegger, S., 2014. Applying stakeholder theory in
sustainability management: Links, similarities, dissimilarities, and a conceptual
framework. Organization & Environment, 27(4), pp.328-346.
Hörisch, J., Johnson, M.P. and Schaltegger, S., 2015. Implementation of sustainability
management and company size: A knowledge‐based view. Business Strategy and the
Environment, 24(8), pp.765-779.
Jacobs, F.R., Chase, R.B. and Lummus, R.R., 2014. Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.

14SUSTAINABLE BUSINESS MANAGEMENT
Johnson, M.P., 2015. Sustainability management and small and medium‐sized enterprises:
Managers' awareness and implementation of innovative tools. Corporate Social Responsibility
and Environmental Management, 22(5), pp.271-285.
Kurdve, M., Shahbazi, S., Wendin, M., Bengtsson, C. and Wiktorsson, M., 2015. Waste flow
mapping to improve sustainability of waste management: a case study approach. Journal of
Cleaner Production, 98, pp.304-315.
Leppelt, T., Foerstl, K., Reuter, C. and Hartmann, E., 2013. Sustainability management beyond
organizational boundaries–sustainable supplier relationship management in the chemical
industry. Journal of Cleaner Production, 56, pp.94-102.
Seuring, S. and Gold, S., 2013. Sustainability management beyond corporate boundaries: from
stakeholders to performance. Journal of Cleaner Production, 56, pp.1-6.
Starik, M. and Kanashiro, P., 2013. Toward a theory of sustainability management: Uncovering
and integrating the nearly obvious. Organization & Environment, 26(1), pp.7-30.