Sustainable Business Management: Patagonia's Strategies and Report

This report provides an overview of Sustainable Business Management, focusing on its application within Patagonia, a privately held outdoor clothing company. It explores the Waste Hierarchy Framework (Prevention, Reduction, Recycling, Recovery, Disposal) and the Triple Bottom Line approach (People, Planet, Profit) to understand how Patagonia manages waste and contributes to social and environmental well-being while maintaining profitability. The report highlights the importance of Sustainable Business Management for businesses to gain a competitive edge, improve brand image, and make meaningful contributions to society, ultimately concluding that Patagonia's approach serves as a model for integrating sustainability into business practices.

Sustainable Business
Management

INTRODUCTION
Sustainable Business Management refers to the use of methods and techniques which can
help the Businesses a lot in ensuring that they can manage their needs and requirements (Abdel-
Basset and et.al., 2020). It is essential and important that the organisations are able to ensure that
the management of the needs and requirements which are associated with the Business can be
managed in this way which will therefore help it a lot. This report is based on Patagonia. It is a
privately held outdoor clothing company based out of Ventura, California. In this assignment, a
detailed and specific focus will be made on the way in which the Sustainable Business
Management can be carried out effectively and efficiently.
MAIN BODY
Waste Hierarchy Framework-
It is a particular framework which is used to identify the particular way in which the
management of the wastes is required to be done so that they can avoided. Therefore, it is
required for Patagonia to make sure that by using this particular framework the attainment of the
goals and objectives can be done effectively and efficiently in a proper and appropriate manner
(Kapsalis and Kapsalis, 2020). The explanation of this framework can be made as follows-
 Prevention- This refers to the prevention of the wastes. This is is the most preferred
option which has to be considered in the Waste Management. Therefore, it is quite
essential and important for Patagonia to make sure that it is able to prevent wastes which
will be quite helpful for it to be able to manage wastes in a proper and appropriate
manner quite effectively and efficiently (Mohammadkhani and et.al., 2020).
 Reduction- This refers to the reduction of the wastes. This is less preferred option as
compared to Prevention. For Patagonia, it is therefore quite necessary as well as crucial to
make sure that it is able to reduce the wastes which will be highly helpful for it to ensure
that it is able to manage the wastes in a right way quite effectively and efficiently.
 Recycling- This refers to the recycling of the wastes. This is also a less preferred option
as compared to Reduction. In the context of Patagonia, it is thus highly important to make
sure that it is able to recycle the wastes so that it can ensure that the waste management
can be done quite properly.
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 Recovery- This refers to the recovery of the wastes. This is also a less preferred option as
compared to Recycling. For Patagonia, it is therefore quite important that it is able to
recover the wastes which will help it a lot in the waste management (Shahzad and et.al.,
2020).
 Disposal- This refers to the disposal of the wastes. It is the least preferred option. In the
context of Patagonia, it can be stated that it is crucial that it is able to dispose the wastes
which will be useful for it in ensuring proper waste management.
Thus, it can be stated that the use of a Waste Hierarchy Framework can be made quite properly
and appropriately for the particular purpose of ensuring an attainment of the future goals and
objectives quite effectively and efficiently. Patagonia therefore needs to make sure that it can
make its use effectively and efficiently for the purpose of managing its needs and requirements
which are related with Waste Management. This will help it in making a proper contribution
towards the society.
Triple Bottom Line-
It is an approach which is being followed by the different types of companies which are
operating in the market (Zakharin and et.al., 2021). It is thus quite crucial and important that the
firms are able to identify the way in which its use can be made so that the management of the
essential needs and requirements can be done which will therefore help the firms a lot. This will
thus help the organisations to be able to take the best decisions. There are Three P's in Triple
Bottom Line. The explanation of Three P's can be made as follows-
 People- By using this particular approach, it can be stated that the actions which are
taken by the organisations have an impact on the people. Therefore, an organisation like
Patagonia is required to make sure that it is able to take the right actions which will help a
lot in attaining the goals and objectives in the future quite effectively and efficiently in a
proper and appropriate manner.
 Planet- The use of this particular approach can be made so that the reduction or
elimination of the ecological footprint can be done by the organisations. Thus, an
organisation like Patagonia is required to ensure that through taking proper and
appropriate actions it will be able to make sure that a decent contribution towards the
Planet can be made which will be useful in ensuring the management of the needs and
requirements can be made highly effectively and efficiently.
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 Profit- The use of this particular approach is required to be made by the organisations so
that they are able to properly identify the way in which they can enhance the overall level
of profitability quite effectively and efficiently which will help them a lot. Patagonia is
therefore required to make sure that through making its use it will be able to enhance the
overall level of profitability which will help it a lot.
Therefore, the use of Sustainable Business Management is quite important for the
organizations because it helps them in making a particular level of contribution towards the
society. It is thus essential that the methods and approaches in it are used properly so that the
Businesses are able to manage their own needs and requirements quite effectively and efficiently
which will theretofore help them a lot in attaining success in the future. The managers of
Patagonia should therefore make sure that they can focus on it which will help them a lot.
Sustainable Business Management becomes quite important for the Businesses because
they will be able to make sure that they can get ahead of their competitors by taking a right and
proper approach which will thus help them a lot to be able to improve the position of their Brand
in the market. Thus, it can be stated that the use of Sustainable Business Management is required
to be made because by making its use the management of the needs and requirements can be
carried out. Patagonia can make a better social contribution in this way.
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CONCLUSION
From the above report, it can be concluded that Sustainable Business Management refers
to the way in which the Businesses can make a proper and appropriate contribution towards the
society. This will help them a lot to be able to attain their goals and objectives. Therefore, the
overall level of profitability can be enhanced in this way. This will help the Businesses a lot in
taking of the important actions.
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REFERENCES
Books and Journals:
Abdel-Basset, M. and et.al., 2020. A novel decision-making model for sustainable supply chain
finance under uncertainty environment. Journal of Cleaner Production. 269. p.122324.
Kapsalis, T. A. and Kapsalis, V. C., 2020. Sustainable development and its dependence on local
community behavior. Sustainability. 12(8). p.3448.
Mohammadkhani, M. and et.al., 2020. A Systematic Review of Banking Business Models with
an Approach to Sustainable Development. Journal of System Management. 6(1). pp.1-
18.
Shahzad, M. and et.al., 2020. Exploring the influence of knowledge management process on
corporate sustainable performance through green innovation. Journal of Knowledge
Management.
Zakharin, S. and et.al., 2021. Market and social transformations as a condition of sustainable
development at the regional level: small and medium business and IT-management.
Journal of Information Technology Management.
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