Sustainable Business Plan for Health Company: Feasibility Studies, Market Opportunities, and Industry Attractiveness

This presentation discusses the motivation and process for generating a business idea for a health company, feasibility studies, product details, market opportunities, and industry attractiveness.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Motivation for the business of the “health company”:
 The procedure that the company went before generation of the business idea of the
“health company”:
 Analysation of the feasibility studies conducted for the start up of the company “health
company”:
 Details of the product to be launch by the company “health company”:
 Analysation of the market opportunities for the business enterprise of the company
“health company”:
 Attractiveness of the industry of the “health company”:
 CONCLUSION
 REFERENCES

INTRODUCTION
 A sustainable business plan is simply a plan
developed by the organization for achieving the goals
in the financial, environmental and societal
sustainability.
 The presentation based on the sustainable business
plan will be focusing on the motivation for the
business and the process for the generation of the
business idea.
 The presentation will also show about the feasibility
studies and the details of the product that will be
coming in the market.
 Further, in the presentation potential market
opportunities and attractiveness of the industry and
vision for the business will be shown.

Motivation for the business of the “health company”:
 As with the growing needs of the diabetic patients and the need for the
good organic and healthy food and drink, it motivated the company to
start with the healthy drink with low sugar content and the low sugar
food materials for the diabetic peoples in the localization of the
company to provide them with the healthy drink to overcome the
problem of the diabetic patients.
 This concern about the diabetic peoples helped the
company to grow about the healthy foods and drinks
and let the company accomplish the goal towards this
general concern.

The procedure that the company went before generation of the
business idea of the “health company”:
 Step-1: don't start with just the idea
 Step-2: start to identify the problem to
solve
 Step-3: evaluate the problem
 Step-4:define your customer
 Step-4:define your customer
 Step-5: research in the market
 Step-6:build the product
 Step-7:test the product
 Step-8:alternating it on the basis of
feedback

Analysation of the feasibility studies conducted for the start up
of the company “health company”:
 The company performed economic feasibility that have demonstrated about the
cost benefits that the firm will be having by launching the product for the diabetic
peoples.
 The firm takes on the technical feasibility to analyse the risk and the solution
related to the problems faced by diabetic patients in eating in the outer world.
 Firm have pursued the operational feasibility study to look about controlling and
problem and giving out the product that will based on their needs and requirements
for the healthy and the hygienic product for the low sugar eating persons.
 The firm took over the schedule feasibility study to see the time line the product
will take and how much resource optimization can be done for the product in
market.

Details of the product to be launch by the company “health
company”:
 Health drinks: the company provided with the health
drinks for the people suffering from the diabetic problems
that have been claimed to be beneficial for the health of
the people.
 Sugar free waffles: the company comes up with the
solution to let the diabetic peoples eat out in the world the
food that is beneficial for them and have low sugar
content and fulfilled with the requirements of the hygienic
food ingredients by launching the sugar free waffle the
dish that is made of the leavened dough in between the
plates and that have been patterned to give the best
suitable shape.

Analysation of the market opportunities for the business
enterprise of the company “health company”:
STP analysation:
 Segmenting the market: the firm can segment the product based
on the demographic attribute like age, ethnicity, etc. The firm can go
as per the geographic, psycho-graphic and the behavioural needs of
the customers.
 Targeting the customers: the target should be fixed by the
company based on the profitability of each segment and the size and
potential growth of customer groups related to the diabetic patients.
This also be done by demonstrating that how the organization will
give in the market.
 Positioning the product: by selecting the perfect marketing mix
that will be effective for the company can find the unique selling point
and create the value proposition for the product.

Situation analysation for the
firm:
 The people will be purchase the product as the needs for
the diabetic peoples are identified in the targeted
market.
 The purchase will be made as the products will be
available for them when they need it for their pleasure
and need fulfilment.
 The customers will be able to make the purchase in the
places they'll be visiting.
 They would like to pay as the things they are getting are
made with the purpose of the fulfilment of their needs
and wants.

Attractiveness of the industry of the
“health company” by applying the porter
five force analysis:
 Competition In the industry: the company would receive the hike
in the competition if the suppliers and buyers bring out at low prices.
So, if the competitive rivalry is low the company will generate higher
returns.
 Potential of the new entrants: the company might get affected by
the new entrants in the market. The firm should establish itself with
the strong barriers to entry in the ideal market with the higher costs.
 Power of the suppliers: the supplier have more of power in
transforming the costs of the inputs and have the advantage in
trades. By having more of the suppliers the firm can have the low
input prices and high revenue generation.
 Power of the customer: as the firm is new and have the new
customer base in the industry the firm can experience change in the
prices in the higher terms so that It can increase the profitability.
 Threats of the substitute: as the new firm the organization have
no substitute with the innovative product in the market for the
diabetic patients and this might be beneficial for the firm to have the
higher returns and more of the customer retention.

CONCLUSION
 The presentation based on the business of the enterprise
and entrepreneurship and sustainable business plan have
concluded about the motivation for the business for the
diabetic peoples and process that the company gone
through in the generation of the business idea.
 The presentation also concluded about the feasibility
studies and the details of the product to be offered by the
company.
 The presentation later have concluded about the potential
market opportunities and attractiveness of the industry by
showing the vision of the firm.

REFERENCES
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changing business environment. Available at SSRN 3192207.
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 Shah, S.A., Azhar, S.M. and Bhutto, N.A., 2019. Halal marketing: a marketing strategy
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