This article discusses the environmental and social challenges faced by the tea industry in Sri Lanka and the strategies employed by Paradise Plantation Ltd to address them. It also explores the impact of the socio-political and economic context on management, accounting, and assurance processes. The article delves into the strategic imperative of the company and the theories of stakeholder and legitimacy that guide its sustainable practices. Additionally, it examines the isomorphism processes that drive the embedding of sustainability practices in the organization.