Enterprise and Entrepreneurship: A Case Study on Sustainable Clothing Brand

This case study on enterprise and entrepreneurship focuses on a sustainable clothing brand and covers the motivation behind the business, the process of generating the business idea, feasibility studies conducted, details of the product/service offered, potential market opportunities, attractiveness of the industry, and the vision of the business.

Enterprise and
Entrepreneurship

Content
Introduction
Motivation behind the choice of business
The process of generating the business idea
Feasibility studies conducted
Details of the product/service to be offered
Potential market opportunities
Attractiveness of the industry
Vision of the business
Conclusion

Introduction An entrepreneur establishes an enterprise and practises
entrepreneurship, initially entrepreneur is an individual
who take a risk of creating a business on the basis of
his/her idea for which the person assembles labour and
resources from several legal sources to create its produce
and present it in the market to generate profits.
Entrepreneurship is considered highly unstable but at
time it can be rewarding to an extent which one can't
imagine, it functions in generating wealth and growth for
the enterprise

Motivation
behind the
choice of
business
The motivation which is directly associated with the ideology of
the business is to serve good to the people and to the planet as
well, the main objective was to create a sustainable and stable
clothing brand which will be economical and will not be harsh
on the people’s pocket. As it is seen that the world is influenced
to follow the fast fashion trends because of the social media and
excessive western influence, which is not only economical but
also is affecting the environment the most as many big brands
are too working towards making their brands a sustainable
option.

The process of
generating the
business idea
 The business idea was developed while examining the adverse
effect the fashion industry is causing on the environment, as
mentioned the social media has influenced many to follow the fast
fashion and buy super expensive clothes which are being created by
the exploitation and cruelty against the animals which is not
sustainable under any conditions. As the environment is facing
excessive environment conditions which are gradually decreasing
the chances of life on the planet and polluting it at a tremendous
rate.

Feasibility studies
conducted
Detailed feasibility analysis has been conducted, which has helped
the brand to determine all essentially crucial aspects of the business
and its vision, the study helps in identifying and evaluating the vision
and the mission of the organisation by which probability of success is
carried out. With multiple aspects it analysis that either the business
will be able to make enough profit to sustain and to grow the
business.
 Operational Feasibility
 Market Feasibility

Details of the
product/service to be
offered The company offers sustainable clothes which focuses on not
depleting the environment, the company provides clothes which are
not dependent on the fats fashion industry, the material that is being
offered by the brand is sustainable as it is not manufactured with
animal cruelty. The quality of the is not compromised under any
conditions, which has helped the brand to sustain its market place
regardless of the excessive competition in the fashion industry.

Potential market
opportunities  The brand is experiencing several market opportunities as there is
demand among people for consuming sustainable products, because
of the sudden rise in demand of sustainable products, many brands
are trying to create their monopolies by producing attractive yet
superbly expensive clothes, on contrary to which the company is
providing fashionable clothes which are sustainable yet
inexpensive, which means consumers can purchase it without
feeling guilty.

Attractiveness
of the industry  Sustainable fashion is being considered by many big and small
brands, several big fashion icons have mentioned the importance of
sustainable purchase, and have insisted to make better choices
while making any purchase, as the topic of environment
sustainability can’t be ignored many customers are attracted
towards the industry of sustainable clothing which do not promotes
fast fashion and is helping many small businesses to grow similar to
our brand. Sustainable clothing is a new concept yet it is getting the
attention of many and has been beneficial for the industry including
the company.

Vision of the
business
The vision of the brand is to create a market place for the company
which represents the value that they are serving, the motive is to
provide sustainable clothing and at reasonable pricing unlikely to the
other brands which are looting the customers in the name of
sustainability. Making the consumers aware of the consequences that
are taking place because of the unsustainable clothing trends and the
repercussions the environment is facing. Sustainable fashion industry
is just a part of the whole fashion era that is emerging an changing
the ideologies of many.

Conclusion
 This report aimed on providing the wholesome view on how a
business was developed by an entrepreneur’s idea and created an
enterprise while handling all the possibilities of the competitive
market. The report covered the motivation behind the development
of the business, the process that the company went through to create
the business structure and establishing it, the feasibility studies that
has been conducted to analyse the market opportunities for the
company

References Books and Journals:
 Choi, T.M., Cai, Y.J. and Shen, B., 2018. Sustainable fashion supply
chain management: A system of systems analysis. IEEE Transactions on
Engineering Management, 66(4), pp.730-745.

 Choi, T.M. and Luo, S., 2019. Data quality challenges for sustainable
fashion supply chain operations in emerging markets: Roles of
blockchain, government sponsors and environment taxes. Transportation
Research Part E: Logistics and Transportation Review, 131, pp.139-152.