Sustainable Communication in Karachi - Strategies and Recommendations

Running head: SUSTAINABLE COMMUNICATION IN KARACHI
SUSTAINABLE COMMUNICATION IN KARACHI
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1SUSTAINABLE COMMUNICATION IN KARACHI
Sustainable factors
Karachi as a city
The capital city of Sindhi province of Pakistan is Karachi. Being the most populous in
Pakistan and the fifth most populous city in the world, it is required for the city to have a
sustainable communication strategy that will serve the later generations and would
simultaneously develop the life of the people of the city. As the capital of the country, Karachi is
always the centre of development of further strategies that will serve as the sustainable strategy
in future.
Existing communication in Karachi
Karachi has a network of roads of an estimated length of 9,500 kilometres that serves an
approximate of 3.1 million vehicles in a day (Mirza et al. 2019). In 2007 three signal free
corridors were introduced in Karachi that is being used by the vehicles covering large distances
and they would not be interrupted by intersections (Zubair et al. 2015). Several highways and
expressways are there for fast travelling of large distances. Pakistan Railways connects the city
with the rest of the country. Karachi port is connected to the rest of the country by freight linking
railways too. Among the public transport the services that are available are metrobus, Karachi
Circular Railway, Airways and Waterways.
Limitations of communication in Karachi
The primary limitation that can be noticed in the communication in Karachi is the
congested traffic in the entire city (Sathio, Brohi and Laghari 2019). People have to wait for
hours to reach their destination getting stuck at the traffic jams in the roads. Increasing