Sustainable Corporate Strategy for Gap

1Sustainable corporate strategy for Gap
Running Head: SUSTAINABLE CORPORATE STRATEGY FOR GAP
Sustainable corporate strategy for Gap
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2Sustainable corporate strategy for Gap
Abstract
This report provides a critical analysis of Gap Inc. sustainability management through
providing an assessment to its current strategic orientation towards sustainability, current
strategic sustainability position, critical evaluation of Gap sustainability reporting issues and a
proposed sustainability strategy for Gap based on the triple bottom line approach.

3Sustainable corporate strategy for Gap
Contents
Introduction......................................................................................................................................4
Background......................................................................................................................................5
-The triple bottom line approach..........................................................................5
-Considering absent stakeholders.........................................................................5
-Triple helix model..........................................................................................6
First: Gap current strategic sustainability position..........................................................................6
1.1Gap strategy............................................................................................................................6
2.2Compliance with law............................................................................................................10
Second: Critical evaluation of Gap sustainability reporting issues...............................................11
Third: A proposed sustainability strategy for Gap........................................................................13
Conclusions....................................................................................................................................15
References......................................................................................................................................17

4Sustainable corporate strategy for Gap
Introduction
The global system is getting ready for the dramatic shifts on the social, economic and
political levels in the following three decades. The major changes will take place due to the
increasing population growth and the current trends of natural resources allocation. The world
population is expected to become 8.9mn. by 2050 accompanied by an economic saturation value
of 142tr. adjusted USD. Despite this, there is a lack of a feasible scenario of where we grow
sustainably. Accordingly, sustainable prosperity is necessary to confront geopolitical instability
(Gouvea, Kassicieh, & Montoya, 2013).
Gap Inc. is a global retailer that enjoys a leading market position in more than 90
countries. It produces a portfolio of cloth, accessories and other products under several brands.
The net sales of the company in the fiscal year 2017 recorded $15.9 billion (Gap Inc., 2018).
The company has strategic alliances with its suppliers that represent a competitive
advantage for the company in the global retail marketplace. In 2016, Its strong financial position
enabled it to acquire Weddington Way. Gap sales to customers in its stores, franchise stores,
third-party arrangements and online, through Company-operated. Most of the products are
manufactured in-house by independent sources. Other products are designed and produced by
third party brand names. Gap had 3,200 physical stores and 459 franchise stores by 2016. The
company seeks to increase customer value and enhance customer experience (Gap Inc., 2016a)
The section discusses the triple bottom line approach to be applied in formulating the
proposed sustainability strategy. Also, it provides an analysis of Gap current strategic
sustainability position, critical evaluation of Gap sustainability reporting issues and a proposed
sustainability strategy for Gap.