Sustainable Hospitality and Tourism Management

Explore the concept of sustainable tourism and its impact on society, environment, and economy. Learn about the principles and practices of sustainable tourism and how it promotes conservation and economic growth. Discover the role of government, organizations, and local communities in sustainable tourism development. Find out about the strategies, regulations, and marketing techniques used in the industry. Get insights into the benefits of sustainable tourism for individuals, communities, and the environment.

SUSTAINABLE
HOSPITALITY AND
TOURISM MANAGEMENT

TABLE OF CONTENTS
ESSAY.............................................................................................................................................3
REFERENCES................................................................................................................................8

ESSAY
Sustainable tourism refers to all those activity that support conservation of society,
environment and economy while promoting business in tourist sector industry (Yoopetch and
Nimsai, 2019). There are large number of practices started by different firms to protect
inhabitants, custom, culture, tradition and social economy system of different. For example:
Handicrafts of different countries worldwide famous but because of modern industry hampered
their growth and hence impact on local economy of the place, it can be revive with the support of
travellers. TUI group is one of the famous organisations which promote sustainable tourism in
United Kingdom as well as different part of world. Different kinds of sustainable tours that firm
offer are Wild life visit, Heritage walk, Spiritual & rural tour etc.
There are number of principles that are associated with tourism sustainability which serve
present human as well sustain for next generation (Deery and et.al., 2018). Resources
conservation is one of the main part of it and human nature exploit nature can only be stopped by
creating a vision of healthy environment which can only possible with tourist sector promotion.
There are large numbers of hospitality site where people through waste and it effect on
surrounding for example: heritage sites suffered from garbage by locals. Protect of it can only be
possible with increasing number of tourism activities which help in spreading awareness among
locals and the way in which it can contribute in growth of the country. Social and cultural
diversity of various places can be conserved by uplifting this sector such as tribal community of
places are migrating cities for work and only travelling organisation can protect them. Flora and
fauna of wildlife, sanctuary and national park are reserved by increasing awareness among
people with the help of it and hence decrease deforestation as well as save from any attack.
Government include tourism in strategic planning relating to protecting environment are highly
beneficial as it save nature and on the other hand support heritage, culture of different part of the
country. Most important impact of it is on supporting economy of local people for example:
travellers visiting any part of tourist places, like to purchase local product which increase
financial capacity of inhabitants (Ali, Rasoolimanesh and Cobanoglu, 2020). Future of
sustainable tourism can only be possible by participation of communities of such sites as they are
the guardian of the place and involvement of them, enhance quality and also increase
experiences of tourist. If the organisation working in the sector and introducing any concept must
consult with public as well as stakeholder so that personal differences cannot become barrier in
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growth of the firm and decrease market share. Company also have to launch training and
development programs for employees and give proper itinerary so that it can help in dealing with
diversified clients and hence increase profit share of the company. History is one of the
important parts in tourism sector but confusing and improper presentation leads to destroy initial
structure and hence a proper guide should be followed for it which is authentic. Marketing of
tourist places must be in effective way and wrong publicity must be stopped so that firm will be
able to influence large number of customers. Information related to it must be provide in arrange
order and in systematic way so that it can coincide elements such social, cultural, environments
etc. Research must be conducted on different tourist places which help organisation in sharing
folk tales of tourist place for example: Heritage places have various kinds of stories which can be
used by the firm and hence influence clients.
In the early era people were nomad and transfer themselves at different sites and explore
various places of the globe. United Kingdom is well known for its colonies and expansion. In the
beginning there are number of people in the country visited in homeland as well as different
other part of world in order to see new lands or start business (Kasemsap, 2018). This roaming
evolve concept of tourism in the world. In 20th century hospitality services started in different
part of the country which give rise to this sector. 21th century becomes remarkable for
understanding and starting sustainable tourism practices which started different kind of tours in
Britain such as spiritual & cycle tour, heritage walks as well as food walk etc. Now a day’s
people hectic life change their taste towards eco- friendly places and hence industry taking it as
opportunity to expand business in different part of the globe. Health consciousness awareness
also impacted on development of this kind of activities people choose cycle over car and hence
changing perspective create a new journey for tourist sector. Government are also involving in
this business for example various heritage sites which are destroying, started protecting by
government funds and grants and in return they take charge from tourist for visiting these places.
These industries provide large number of jobs to people and hence decrease unemployment rate
and support economical growth of the country. Voluntary organisation also help in development
of this sector as they include local communities for their economy generation and make attention
of government towards different activities that are harming tourist sites. NGO’s plays significant
role in informing inhabitant role of Culture, history etc. in modern world and way in which it
contribute in economical and social life of them. Present demand of customer changes because of
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hectic schedule, now they want to travel at the places where peace can be found for these eco-
friendly tours can be best option (Khalid and et.al., 2019). Also it has various health benefits and
hence for sustainable life people are choosing these sites to explore. Handlooms and tradition
attire taste also increases among customer so prefer to purchase it as compare to other kind of
stuff. Pollution of environment can only be stopped with help of it and directly impact on human
lifestyle which can be sustained with the support of it.
World tourism organisation is one of part of united nation and also known as UNWTO.
There are number of international policy are set by the organisation which help in sustainability
of tourist related activities. According to it environment resources of the country that is use for
tourism must be consumed in optimal manner so that it can maintain heritage and biodiversity of
the country. Ecological process cannot be affected by such kind of tours. Various stakeholder of
this industry must respect local communities of the places and support their economy by
influencing tourist for it. Every community has different traditional values as well as culture and
hence cannot be affected from tour activities. Goals of organisation related to it must benefit all
people associated in social as well as economically. It helps communities of this place by giving
job opportunities in this sector so that they can uplift from poverty alleviation. One of the main
policies is to inform customer correctly about historical background and folk tales so that
confusing history cannot be created. Organisations must have safety guidelines for tourist so that
they cannot harm during the trips. Flora and fauna of places remain unaffected from tourist
activities and hence maintain sustainability of it. Number of policy introduce by British
government for sustainable development such as ban of plastic in heritage walks, use of cycles at
specific site etc. It helps firm in promoting eco-friendly tourism in the country and increase
market share in changing business. Government also started involving voluntary organisation in
it, this NGO started spreading awareness among locals about importance of it. Local community
host are giving more importance in managing this sited which help in taking support from
inhabitant of place. There are different kinds of rating that are recognised by parliament of
Britain and it helps tourist in selecting right place to visit by the help of right firm.
There are a number of strategies that has followed by government and organisations to
develop Sustainable Tourism in the country. Government started funding entrepreneurs for
opening business in this sector. Owner of this firm has innovative ideas relating to tourism and
also they are energetic for it and hence support growth of this sector in Britain. Most important
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role played by management of firms; they communicate with local community and try to explain
impact on social economic life. Managers also manage diverse employees which are related to
this field and hence able to generate greater revenue which support financial growth of the
company as well as of the country. With the effective communication skill management of the
organisation try to build relation between community of the place and tourist which are
necessary for hospitality business. For example in India local tribes of the country are supported
by this firm with financial output from work. Organisation started various types of marketing
strategies to increase market share and gain competitive advantage for example: Promotion of
tourist rural and urban sites on social media which consist large population of the country.
Marketing team also take feedback suggestion opinion from customers, host of the places etc.
which help in analysing challenges and overcome from the problems. After you valuation firm
make quick changes in procedure and hence able to make changes in sustainable development
practices.
Social inclusion plays a significant role in sustainable development of tourism industry.
Number of ways in which local community of tourist site can be include in development of eco
friendly tours. Company can take help of voluntary organisation making them people to
understand role of tourism in their economy growth (Gabdrakhmanov and et.al., 2016).
Handicrafts business of tribal community can be establish with the help of it and also so it
protects culture of them. However, organisation faces various kinds of challenges in dealing with
local communities for example: This people in beginning resist such kind of activities as they
think it can impact on their social life. Although, government remain active in dealing and
making them understand through various ways crutches local leaders of sites involved in
communication channel hence able to gain loyalty of this people.
There are various environment regulation has been implemented by British government
for sustainability. Tourism sector adapted various laws that are frame by parliament. However,
sustainable rules and regulation already exist in eco friendly tours which impact on growth of
organisation. Number of policies introduce in work culture so that firm's activities cannot harm
biodiversity and culture of the place. Marketing mechanism of tourism company increase
dependency on online system suggest Paytm, Google pay etc. It increased exchange of money e
and also support growth of the firm (Amerta, Sara and Bagiada, 2018). Numbers of of self-
regulatory codes are used by tourism industry for example: do not use plastic while providing
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eco friendly tours. It increase goodwill of the firm in front of stakeholders and attract large
number of customers for its product and services.
There are number of ways from which sustainable tourism practices can be implemented
in the organisation for example: Employed local community people as they are more aware about
the place and hence increase customer experience. Training and development for eco friendly
can also be effective in operation of this industry. Company invest in developing local Heritage
site with the support of Government and voluntary organisation which promote growth of this
business and hence contribute in economy of the country.
Sustainable development and marketing are interlinked for example if company is
focused on sustainability of environment then automatically its image improves in front of
customers. Mouth to mouth publicity by the customer is another way of promoting business and
it can only be increased by change in perspective of business. Government has highly invested in
infrastructure development of countries which improves transport facilities and hence decreases
time for visiting different site of tourism (Saarinen, 2020). London transport is one of the best
travelling platforms by tourist which also generate revenue for the country. Most of organisation
is concentrate on promoting cycle and walking tours in rural and urban area. It have dual effect
one decrease cost of transportation and on the other hand it has health benefit as well as
positively impact on environment.
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REFERENCES
Books and Journals
Yoopetch, C. and Nimsai, S., 2019. Science mapping the knowledge base on sustainable tourism
development, 1990–2018. Sustainability.11.(13).p.3631.
Deery, M., and et.al., 2018. Work life balance for sustainable tourism development.
Collaboration for sustainable tourism development.pp.151-167.
Ali, A., Rasoolimanesh, S.M. and Cobanoglu, C., 2020. Technology in Tourism and Hospitality
to Achieve Sustainable Development Goals (SDGs). Journal of Hospitality and
Tourism Technology.11.(2).pp.177-181.
Kasemsap, K., 2018. Encouraging corporate social responsibility and sustainable tourism
development in global tourism. In Operations and Service Management: Concepts,
Methodologies, Tools, and Applications (.pp. 1028-1056). IGI Global.
Khalid, S and et.al., 2019. Community empowerment and sustainable tourism development: The
mediating role of community support for tourism. Sustainability.11.(22).p.6248.
Gabdrakhmanov, N.K and et.al., 2016. Tourism and sustainable development. Academy of
Strategic Management Journal.15.p.21.
Saarinen, J. ed., 2020. Tourism and sustainable development goals: Research on sustainable
tourism geographies. Routledge.
Amerta, I.M.S., Sara, I.M. and Bagiada, K., 2018. Sustainable tourism development.
International research journal of management, IT and social sciences.5.(2).pp.248-254.
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