Sustainable Hospitality and Tourism Management

This report evaluates the principles and development of sustainable hospitality and tourism management, including the impact of tourism, environmental regulations, and sustainable marketing. It explores the commitment of Marriott Hotel to sustainability.

Sustainable Hospitality and
Tourism Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Sustainability principle and development....................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Sustainability refers to the own needs without comprising the ability of future generation to meet
their own needs (Ali, Rasoolimanesh and Cobanoglu,2020). Marriott international is diversified
company that manage Hotels and related lodging facilities, founded by J. Willard Marriott in
1927 and headquarter in Maryland. This report evaluate about an issue related to sustainability
and its applications within hospitality and tourism sector. Having an overview of sustainability
hospitality and tourism development with both national and internationally with appropriate
policy and strategy framework. Also, describes about the concepts of Sustainable good practice
within tourism and hospitality industry (costal, rural and urban areas) and within transport sector.
Sustainability principle and development
Definition of Sustainability-
Sustainability is a systemic concept, relating to the continuity of economic, social, institutional
and environmental aspects of human being (Baum,2018). Sustainability development is
development that meets needs of the present without compromising the ability of future
generations to meet their owns needs.
Principle of Sustainability-
Social sustainability : It aims to preserve social capital by investing and creating services that
constitute the framework of society. It means to preserve future generation and to acknowledge
that have an impact on others. In Marriott hotel social sustainability includes employment fair
labour practices, living conditions, health and safety, having equity, work life balance and
empowerment.
Economic sustainability : It aims to maintain capital intact. It refers to efficient use of assets to
maintain company profitability overtime. Sustainable hotel development generates opportunity
for Marriott in exciting new market and supports economic developing in emerging economics
by boosting local tourism, creating new jobs and supporting local businesses.
Environmental sustainability : Aims to improve human welfare through the protection of natural
capital. In hotel water management is one of most often looked aspects of sustainability it
particularly have maintaining as swimming pools. Recycling cutlery with single use recyclables
is must and most establishment are actively supplying guestrooms with multi suse shampoo
bottles.

Tourism impact-
Economic impact : The economic impact of local and regional economics from hotel
development is separated categories;
Direct impact- It included all the projected revenues that will be generated from the consumers at
hotel and it also include total payroll pay out to employee hired in Marriott as well as pay roll out
to temporary construction worker who work at hotel.
Fiscal impact- Taxes include all sales taxes collected in association with hotel generated
revenues, as well all payroll taxes related collected from full time hotel employees and
temporary construction workers.
Indirect impact- It includes all jobs and income generated by businesses that supply goods and
service to the Marriott hotel. Indirectly benefits from development of hotels including suppliers
of room related goods and telecommunications, food and beverage, other hotel related vendors.
Environmental impact : Transitioning from single use bottles to pump containers made from
recycle and reusable plastic can save a half billion tiny bottles annually. The plan for large size
shower container is largest series of greener moves the company has taken. wastage of foods in
hotels have been donated to charity or poor people or some other worker who are working in the
hotel as temporary workers.
Demand and Supply issues-
Tourism demand can be defined in various ways, depending on the economic, psychological,
geographic and political. Tourism opportunities represent a mix of attractions and for destination
to be successful, it is important to deliver a quality products and experience. There is no doubt
that marketing and promotion aim to increase demand thereby becoming the main source of
rising demand (De Lange and Dodds,2017). Demand is also linked to the reasons why people
engaged in tourism related activities.
Tourism supply is provision of key elements in tourism industry by the most governments and
destinations. Tourism reception services includes travel agencies, tourist offices and visitor
managers, from other services is the way mobile population who visit destination areas consume
a tourism products. Having a suited supply chain because the products, service or expectations
that is consumed is assembled and comprises a wide range or suppliers.
Historical development of Hospitality and Tourism-

The idea of hospitality is what lies in the centre of tourism industry. The term hospitality has
derived from French word 'Hospice' which means 'To take care of travellers'. In old times locals
used to travel rest on kitchen floors or others extra spaces during the journey. An ancient
civilizations travelled greatly long in the search of food and shelter. Over the period of time, the
purpose have been changed. The tourism industry is a collage of various services like food
lodging and travel agencies etc, but in old times land and water were the only means of
transportations. In present day tourism industry is the product of evolution in hospitality sectors,
innovations in transportations, advancements in communications technology etc.
Sustainable Tourism Development-
Costal Tourism Development:
In many areas, massive new tourist development have been built including airports, resorts and
golf course (Hjalager,2018). Over development for tourism has the same problem as other
coastal development. Some resorts empty their swage and other waste directly into water
surrounding sensitive marine habits. Tourism can also add consumption of seafood in an area,
putting pressure on local fish populations and sometimes contributing to overfishing. Collection
of shells, corals and other marine either by individuals tourists or local people who can sell the
souvenirs to tourists also has a detrimental effect on the local environment.
Rural Tourism Development:
The development of tourist in rural area, but a problem is now make rural tourism a possible
engine for development (Jones,Hillier and Comfort,2017). As with any export activity, tourism is
source of income and employment. Some rural tourism policy must be then implemented
protecting and providing amenities for potential areas of attraction, ensuring solvable demand,
training people in rural development.
Urban Tourism Development:
A tourism activity which takes places in urban space with its inherent attributes characterized by
non agriculture based on economy such as administration, manufacturing, trade and services and
by points of transport. Urban tourism can represent a driving force in the development of many
cities and countries to the progress in tourism and sustainability development goals.
Environmental regulation influencing Tourism-

Environmental Permitting Regulations 2010 : The environmental permitting regulations act 2010
were introduced on 6 April 2010 and replace the 2007 regulations. These regulation covers the
storage, treatment, transport and disposal of wastage. Waste is considered to be dangerous when
it might be harmful to human health or the environment.
The waste framework directive : It requires members states to ensure the waste is recovered or
disposed of without endangering human health and without using processes and methods which
could harm the environments
Climate Change Act 2008 : The climate change act 2008 made the UK the first country in the
world to have legally building long term framework. The act introduces the concept of carbon
budgets. A carbon budgets places a restriction on total amount of greenhouses gases. The UK is
first country to set legally binding carbon budgets.
.
Greening your business- Practice steps for hospitality and tourism businesses and introduce
sustainable approaches for operational-
Steps refer to environment and heritage so it may useful to clarify. Environment refers to eco
systems and also to culture qualities and characteristics of places (Shafiee, Hasanzadeh and
Jahanyan,2019). Heritage includes natural and historic inheritance, generally these two terms are
interchangeable.
Who is this guide for?
This guide can be used by tourism operates, local governments regional development, park
mangers, communities, consultants and all those interested in sustainable approaches of tourism.
Here are following steps that can be used in different ways :
Develop audits, scooping projects and preliminary assessments of tourism developments
potential regions.
identify tourism and heritage issues which is needs to be considered in management, regional or
business planning.
Develop regional heritage and tourism strategic plans and actions plans.
Assist in developing business plans for new or existing heritage tourism products.
Faster more effective planning for infrastructure development at heritage places.
Evaluate options and establishes a stronger business case for an idea or proposal.
Guiding principle:

Inclusive decision making:- Tourism operators, heritage managers, visitors and community. They
all have particular ideas, issue and interest (Ali, Rasoolimanesh and Cobanoglu,2020. The
perspective of these groups need to considered in making decisions for future.
Sustainable development:- It needs to address economic, social environmental issues. This
approaches focus on transparency, accountability, commitment to stakeholder and community
engagement and systematic measurement and reporting.
Tourism and heritage principle:- The principle from Tourism and heritage principle this
framework and should be starting they can be recognise the importance of heritage place,
develop manual beneficial partnerships, invest in people and place, market promote and products
responsible.
Appropriate tourism development:- It also seeks ways to support growth in the tourism industry
while ensuring that conservation needs are met.
Relationship between sustainable development and Marketing-
Sustainable development: It is development which meets the needs of the present without
comprising the ability of future generation to meet their owns needs (Baum,2018). Which
present response of nature to harmful effects of people, contributed a lot of understanding the
importance of the concept.
Sustainable marketing: The increasing demand and interest in the issue of sustainable have to
expansion i.e. the development of concept of marketing in the direction of sustainable marketing.
In market there is customer increasing awareness about the issue of sustainability as well as
growing demand for sustainable products possibility of gaining competitive advantage in
growing sustainable market as well as government regulations and various laws that encourage
the adoption of the concept of sustainability.
Marketing as business segment is closely connected to customer through market analysis as well
through the creation of others of values must take into account the principle of accounts
sustainability when designing market mix as well as building relationship with. Also marketing
with its extensive knowledge and experience regarding the customer behaviour and promotion
new ideas and help to spread the sustainable development and increase sustainable market.
Finally, sustainable marketing with its focus on social and environmental issue can be considered

one of drivers of sustainable development because of its potential imitating culture changes in
society.
Sustainable Transport
It refers to broad subject of transport that is sustainable in the senses of social, environmental and
climate impacts (Baum,2018). Transportation sustainability is largely measured by transportation
system effectiveness and efficiency as well as environmental and climate impacts of system.
exist to provide social and economic connections and people quickly take up opportunities
offered by increased mobility with poor household benefiting greatly from low carbon transport
options. The advantaged of increased mobility need to be weighed against the environmental,
social and economic costs that transport systems pose.
Green vehicle has less environmental impact than equivalent standard vehicles although when
the environmental impact of vehicle is assessed over the whole of its life cycle this may not be
case.
Marriott Hotel organization commitment to sustainability
Water management- Exploitation system regarding used water in restrooms and bathrooms is
accurate and respond to the norms set to reduce consumption.
Energy saving- All rooms are set with recent lighting control based technology (De Lange and
Dodds,2017). Energy is room regulated by a key holder in which key is must be inserted to turn
on light.
Transport- Marriott provide among associates car sharing practices and the use of public
transportation by financing half of the fare due to every month for this service. Moreover, they
offer guests the opportunity to use green and ecological transportation means.
Waste recycling and valorisation- strive to use paper printings by using as much as possible
electronic communication, sort packaging, batteries, bulbs as well as electrical and electronic
devices (Hjalager,2018). Objective for 2015 is purse efforts by involving guests and give them
the opportunity to use that waste while staying with them.
Greening supply chain- With given kitchen garden project Marriott has given chef the unique
opportunity to use seasonal ingredients and spices they have grown in the hotel. In addition
promise to purchase regarding wooden materials are sustainably managed forests.

CONCLUSION
Sustainable development is largely about people, their well being and equity in
relationship with each other, because climate changes it drives, its impact and its policy
responses will interact with economic production and services, human settlements, human
society, climate changes is likely to be a factor in sustainable development. A balance may be
found between limits and usage so that continues changing monitoring and planning ensure that
tourism can be managed. Economic, social and environment aspects of sustainable development
must include the interests of all stakeholders including indigenous people, local communities,
visitors, industry and government. Relationship between sustainable development and marketing
concluded that business approaches with environment management can be successfully in the
real world and it will be more efficient when focusing on the green product design.

REFERENCES
Books and journals
Ali, A., Rasoolimanesh, S.M. and Cobanoglu, C., 2020. Technology in Tourism and Hospitality
to Achieve Sustainable Development Goals (SDGs). Journal of Hospitality and Tourism
Technology.11(2). pp.177-181.
Baum, T., 2018. Sustainable human resource management as a driver in tourism policy and
planning: a serious sin of omission?. Journal of Sustainable Tourism.26(6). pp.873-889.
Bratton, A., 2018. The role of talent development in environmentally sustainable
hospitality. Worldwide Hospitality and Tourism Themes.
De Lange, D. and Dodds, R., 2017. Increasing sustainable tourism through social
entrepreneurship. International Journal of Contemporary Hospitality Management.
Guix, M. and Font, X., 2020. The Materiality Balanced Scorecard: A framework for stakeholder-
led integration of sustainable hospitality management and reporting. International Journal
of Hospitality Management.91.p.102634.
Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G., 2019. How sustainable is sustainable
hospitality research? A review of sustainable restaurant literature from 1991 to
2015. Current Issues in Tourism.22(13). pp.1551-1580.
Hjalager, A.M., 2018. Suppliers as key collaborators for sustainable tourism development.
Jones, P., Hillier, D. and Comfort, D., 2017. The sustainable development goals and the tourism
and hospitality industry. Athens Journal of Tourism. 4(1). pp.7-18.
Leung, Xue, L. and Wen, H., 2019. Framing the sharing economy: Toward a sustainable
ecosystem. Tourism Management. 71. pp.44-53.
Modica, P.D and et. al, 2020. Consumer perceptions towards sustainable supply chain practices
in the hospitality industry. Current Issues in Tourism.23(3). pp.358-375.
Shafiee, S, Hasanzadeh, A. and Jahanyan, S., 2019. Developing a model for sustainable smart
tourism destinations: A systematic review. Tourism Management Perspectives. 31.
pp.287-300.
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