This paper discusses the challenges faced by the tourism industry in sustainable management. It focuses on the difficulties of remaining sustainable in the developing world due to environmental concerns. The report elaborates on the concept of sustainable development and sustainable tourism industry. It also highlights the challenges faced by the industry in terms of energy and GHG emissions, water consumption, waste management, loss of biodiversity, and changing consumer patterns. The paper concludes that the tourism industry needs to adopt sustainable practices to remain truly sustainable.