Sustainable Innovation: Importance, Examples and Reflection on Current Lifestyle

Individual case study
analysis

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
Examine your current lifestyle and write a reflective document on how you could comply
with the sustainability ideals.......................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
With the rise of the technology various innovations have been made so far with the vision
to achieve sustainability in the organised system. Sustainability means reasonable use of natural
resources by giant corporate industry sector. Innovation means to bring the vision into reality
with positive approach to make natural cycle of earth more cleaner and healthier. Combination of
both widened the scope which aims to boost eco-friendly approach across the world to achieve
the clean ecosystem by reducing the use of natural resources to produce energy and embrace the
idea using renewable source of energy such as solar,wind, hydel power etc(Albert 2019). Across
the world an attempt is being made by all the governments and giant corporations to pursue eco-
friendly approach to fight energy crisis throughout the world. This report will cover all the
important parameters of sustainable innovations along with a reflection on current
lifestyle(Kluvankova and et.al.,2021).
TASK
Sustainable innovation pertains to modern alterations in companies and its operations,
especially in its products and services. The idea behind adopting these changes is to achieve long
term social and environmental benefits and generating capital which ultimately profits the
economy. Many studies and research have been going on to understand the benefits and the
expected challenges on industry research programme. The review made on this topic by various
academicians and researchers had suggested how innovation can benefits the sustainability in
industries in respect of products, services and operations(Asadiand et.al., 2020).
By application of process of sustainable innovation, companies can create and provide
new commodities which can help in contributing the sustainability. For example: green
hydrogen, an Indian initiative to generate electricity by using fuel cells. Hydrogen is a chemical
element which is available in abundance in the Universe. The main characteristics of it are: it has
no colour, taste and highly flammable gaseous matter(Buhl and et.al 2019 ). The term green
signifies the “fuel of the future”. It reflects the process that how electricity is created to incur the
hydrogen, which during the process of generating electricity does not release greenhouse gas
when burned.
In UK also, various startups and existing companies working in this direction with a view to
adopt sustainable innovation. For example, Upcircle is one of the startup which is following the