Sustainable Management and Marketing

This report discusses the strategies and issues related to sustainable management and marketing in the case of Plastic Collective. It explores their green strategies, alliances, and innovative practices. The report also highlights the impact on wildlife, community habitat, tourism, and infrastructure. It concludes with recommendations for future strategies.

Sustainable Management and marketing
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Executive summary
Sustainability is a process through which the company can maintain the change in the
exploitation of resources, orientation of technology and current as the potential that meets the
needs and demand. The aim of the report is to conduct the research on management and
sustainability analysis on plastic collective company. The findings include plastic collective and
their importance in the society. The sustainability related strategies and issues are discussed
related to plastic collective. The issues related to the sustainability include negative impact on
tourism, collective and infrastructure issue, community health and wildlife issues. Further, the
analysis of the situation includes the different practices related including the functions of
management. In the end, the recommendation has been done for the future strategies in the
management.

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Contents
Background to the case....................................................................................................................3
Sustainability related strategies and issues......................................................................................4
Green strategy..............................................................................................................................4
Green alliances.............................................................................................................................4
Recycle plastic for reuse..............................................................................................................4
Innovative strategy.......................................................................................................................5
Sustainability related issues.............................................................................................................5
Wildlife and community habitat impact......................................................................................5
Impact of tourism.........................................................................................................................6
Collective and infrastructure issue...............................................................................................6
Other issues..................................................................................................................................6
Analysis of the situation..................................................................................................................7
Sustainable theory............................................................................................................................8
Recommendations for the future strategies.....................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Background to the case
Plastic collective founded by Louise Hardman, an advanced social businessperson who conducts
the sustainable practice with new innovative Shruder machine. Louise Hardman founded the
company with the mission to safeguard the plastic leaking business processes in competitive
environment (Plastic Collective, 2018). The development of Shruder machine has been done
majorly for the extruding and shredding the waste of plastic. In the sustainability practice, the
company offers the training practice that includes educating societies and promoting the
sustainable practice of reducing the plastic waste.
Importance
Plastic collective is well-known organisations that are performing the essential activities not only
in Australia but also across the world by forming; the collaboration with the different companies
includes Coca-Cola, NevHouse and many others. The company maintains the three pillars that
include innovate and design new materials, innovate and design new materials and creation of
innovate and design new materials. These pillars help business in performing the activity in
which they take the initiatives in reducing the consumption of the fossil fuels, energy saving,
sustainability recycling of plastic and many others (Plastic Collective, 2018). This practice
contributes in improving the Australia and other nations in improving the living standard, life
standard and many others.

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Sustainability related strategies and issues
Green strategy
Plastic collective company implement the green marketing strategy through which they can
promote the sustainable practice in the market. The plastic collective company encourage the
other firms to make use of this strategy through which they can focus on managing the impact
socially responsible initiatives (Cronin, Smith, Gleim, Ramirez and Martinez, 2011). The plastic
collective company is able to attain the good position and effective value in the market by
promoting the green initiative that is taken by them in the market (Plastic Collective, 2018). In
the green strategy, the plastic collective company contribute effectively by offering the services
to the firm in ensuring that they are able to reduce the plastic from the environment that leads to
sustainability.
Green alliances
Plastic collective is also implementing the green alliances strategy through which they promote
the sustainability practice in the Australian market. The company utilize the alliances with the
Coca-Cola business in order to expand green orientation that is one of the way through which not
only company is following the environmental sustainability and also promoting the other
companies to follow the green strategy (Garg, 2015).
Recycle plastic for reuse
The recycling and reusing of product is one of major sustainable policies that are follow by the
company in the Australian market (Singh, Hui, Singh, Ahuja, Feo, and Fraternali, 2017). The
company make usage of Shruder machine through which they transform the plastic for making it
available for reuse. For instance; Coca-Cola company make use of the shruder machine for their

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plastic bottle to recycle that can be available for production of the new material which consists of
3D printing filaments, furniture and building materials. Thus, this reflects that the plastic
collective company follow the strategy of recycle and reuse system.
Innovative strategy
Plastic collective follows the innovative strategy, evidence from their machine Shruder that is
used to collect plastic waste and convert it (Plastic Collective, 2018). This machine is developed
and it is considered as one of the major innovation for operating the sustainable practice within
the environment. In the near future, the company is working with different companies so that
they can develop the new technology that can be used by them (Plastic Collective, 2018).
Sustainability related issues
Plastic collective company also deals with the sustainability related issues while performing the
business operations in the market (Kivilä, Martinsuo, and Vuorinen, 2017).
Wildlife and community habitat impact
In the research, it has been found wildlife and community habitat is one of leading concerns for
the plastic collective company. The plastic waste that is available on the land gets shift to the
land due to the movement of the animals and human beings (Brunner and Rechberger, 2015).
The rise in waste products at sea level affects the marine animals. In addition, these affected sea
animals are consumed by the community people, as it is part of their habitat and they deal health
issues.

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Impact of tourism
The rise in activity of the tourism is one of the factor due to which waste at the seaside and
within the water is increasing. The activity of tourism is promoted by the government because
this contributes effectively in improving the economy (Plastic Collective, 2018). It has been
found that individuals who visit at the beaches find that there is presence of high plastic waste
that affects their experience. Moreover, at some of the beaches people enjoy and find waste that
lead to skin issues.
Collective and infrastructure issue
The sustainability practice is followed by the plastic collective company in which they deal with
the concern of gathering waste and enhancing infrastructure. In the research, it has been found
that remote and small community’s areas are still affected with the plastic waste in the areas.
These areas deal with the issue of the collection of the plastic waste because of improper
infrastructure facilities that consists of lack of transportation facilities.
Other issues
The research reflects that Plastic collective company says that amount of approx. $13 billion on
every year is invested on tourism, shipping, wildlife, habitat and other related issues which is one
of the issue due to which the practice of sustainability and marketing get affected (Plastic
Collective, 2018). Further, it has been found that plastic waste is generally dumped or burned
that affect the area and their soil. This issue influence the health and safety of community in the
environment.

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Analysis of the situation
Plastic collective makes usage of functions of management in order to formulate the strategies in
effective manner to reduce the issues.
Role of planning: - Planning is major purpose that includes estimation for plans and operations
that are essential for the sustainable practice. The plastic collective company plans for the
strategy through which they can reduce the issues faced by them in the market. The planning will
include the initiatives through which they can safeguard the resources with the motive to
promote the environment. Further, this planning also includes the cost planning which will be
invested by the plastic collective company in managing the sustainability (Neubert and Dyck,
2016).
Role of organising: - In the research, this has been found that after planning the companies
execute the planning by organising the activities. The protection of resources in environment will
be done by generating awareness about sustainability practice. In the present era, the new
technology is organised by company in order to use it for sustainable environment.
Role of leading: - The role of leading is vital functions of the management in which the leader of
plastic collective team will lead the operations. This leader distributes the work among the team
members according to the initiative that is taken by them in order to manage the sustainable
operations (Neubert, M.J. and Dyck, B. (2016).
Role of control: - In the research, this has been found that it becomes essential for the
management to control the operations for the sustainable practice by the plastic collective
company. In this, it is ensure by the team that the initiative is bringing the change in the
environment or not because this is the way, through which it leads to the sustainability.

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Sustainable theory
The theory that supports the sustainable practice within the environment is Zero waste theory and
it is required to implement by plastic collective company. This theory shows the new steps which
is taken towards new direction with motive to make the environment free from all the kinds of
waste and to accomplish sustainability in situation (Song, Li and Zeng, 2015). The theory assists
the individual for sustainable lives. The implementation of theory leads to the elimination of all
the release linked to the water, air, land, human and many others.
Recommendations for the future strategies
Plastic collective company sustainable practice and its issues are considered as this can create the
impact on the working of the company. The below given are the recommendation for the future
strategies that the company should implement.
 Managing sustainability strategy: - It is suggested to the company to implement the
managing sustainability strategy and support. Plastic collective company essential to
manage sustainability that includes the problems related to community health and safety
(Lubin, and Esty, 2019). In addition, the cost that is associated with the sustainability is
also required to manage that is possible with the effective system.
 Greening strategy: - It is further suggested to the company to implement the greening
strategy of the organisation. This helps in generating the awareness among the
organisation, community, and individual people to plant trees and reduce the use of the
plastic contained products. In addition to this, this strategy helps the company to work
like the green champions and to perform all the green processes that does not include any
kind of resources and their waste (Robertson, 2014). In addition, the company can

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emphasis the company to manage the green supply chain management for the products
and services that they are offering in the market.
 Conducting research for supply and demand of plastic: - It is suggested to the plastic
collective company to conduct the research for estimating the supply and demand of the
plastic because this waste is converted into plastic waste (Singh, and Sharma, (2016).
This plastic waste leads to the impact on the sustainable practice and affects
environmental conditions.

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Conclusion
In the end, this is concluded that plastic collective company is well-known sustainable
management company who perform the operations in Australia. The company has introduced the
new machine with the name of Shruder that is used to reduce the plastic within the environment.
The report concludes the different strategies related to the sustainability that is implemented by
the company and the issues that they face in the market. Further, the management functions that
the company should follow for the sustainability are included. In the end, it includes the
recommendations for the strategies that they can implement to reduce the issues.

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References
Brunner, P.H. and Rechberger, H. (2015) Waste to energy–key element for sustainable waste
management. Waste Management, 37, pp.3-12.
Coca-Cola (2019) Collect. Transform. Create. How Plastic Collective and Coca-Cola are
Collaborating in the Circular Economy [Online]. Available from: https://www.coca-
colajourney.com.au/stories/how-plastic-collective-and-coca-cola-are-collaborating-in-the-
circular-economy [Accessed on 31th May 2019]
Cronin, J.J., Smith, J.S., Gleim, M.R., Ramirez, E. and Martinez, J.D. (2011) Green marketing
strategies: an examination of stakeholders and the opportunities they present. Journal of the
Academy of Marketing Science, 39(1), pp.158-174.
Garg, A. (2015) Green marketing for sustainable development: an industry
perspective. Sustainable Development, 23(5), pp.301-316.
Kivilä, J., Martinsuo, M. and Vuorinen, L. (2017) Sustainable project management through
project control in infrastructure projects. International Journal of Project Management, 35(6),
pp.1167-1183.
Lubin, D. A. and Esty, D. C. (2019) The sustainable imperative. Harvard business review.
Neubert, M.J. and Dyck, B. (2016) Developing sustainable management theory: goal-setting
theory based in virtue. Management Decision, 54(2), pp.304-320.
Plastic Collective (2018) Our Mission [Online]. Available from:
https://www.plasticcollective.co/mission/ [Accessed on 31th May 2019]

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Plastic Collective (2018) Our Team [Online]. Available from:
https://www.plasticcollective.co/team/ [Accessed on 31th May 2019]
Plastic Collective (2018) Partnership Programs [Online]. Available from:
https://www.plasticcollective.co/partnership-program [Accessed on 31th May 2019]
Plastic Collective (2018) Plastic Waste [Online]. Available from:
https://www.plasticcollective.co/plastic-waste-issue/ [Accessed on 31th May 2019]
Plastic Collective (2018) The Plastic Collective [Online]. Available from:
https://www.plasticcollective.co/ [Accessed on 31th May 2019]
Plastic Collective (2018) The Shruder & Program [Online]. Available from:
https://www.plasticcollective.co/brochure/ [Accessed on 31th May 2019]
Robertson, M. (2014) Sustainability principles and practice. New York: Routledge.
Singh, N., Hui, D., Singh, R., Ahuja, I.P.S., Feo, L. and Fraternali, F. (2017) Recycling of plastic
solid waste: A state of art review and future applications. Composites Part B: Engineering, 115,
pp.409-422.
Singh, P. and Sharma, V.P. (2016) Integrated plastic waste management: environmental and
improved health approaches. Procedia Environmental Sciences, 35, pp.692-700.
Song, Q., Li, J. and Zeng, X. (2015) Minimizing the increasing solid waste through zero waste
strategy. Journal of Cleaner Production, 104, pp.199-210.

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