Sustainable Management and Marketing

This paper discusses the sustainability issues faced by Plastic Collective, their strategies and practices to mitigate these issues, and the effective functions performed by the company. It also explores sustainability theories and the significance of sustainability in the modern world.

Running head: Sustainable management and marketing
Sustainable management and
marketing 2018

Sustainable management and marketing
Table of Contents
Introduction.................................................................................................................................................3
Background and significance of the Plastic collective.................................................................................3
Sustainability related issues.........................................................................................................................4
Sustainability strategies and practices.........................................................................................................5
Sustainability strategies...........................................................................................................................5
Sustainability practices of the Plastic collective..........................................................................................6
Sustainability theories.................................................................................................................................7
Effective functions of plastic collective.......................................................................................................8
Conclusion and recommendations...............................................................................................................9
References.................................................................................................................................................11
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Sustainable management and marketing
Introduction
Sustainability activities are used by every company to promote business internationally
and to make favorable environment internationally. The main motive of this task is to evaluate
and discuss the sustainability issues that is being faced by Plastic collective. It also explains the
business activities and operations of Plastic collective and further discusses that how the
company is maximizing its profitability and outcomes. The significance and issues of
sustainability have been drawn in the task. The company uses innovative sustainability strategies,
practices and theories to mitigate these sustainability issues internationally. Along with this, the
functions that are performed by Plastic collective also have been discussed in the task briefly. At
the end, some suggestions to maintain sustainability have been elucidated in the task. More detail
of this paper has been discussed below.
Background and significance of the Plastic collective
The plastic collective aims to radically minimize waste plastic in remote societies, and
empower people to seek new and innovative economies for their communities and provide state
of the art methods, equipment, instrument and training for those who need it. The plastic
collective has great and unique opportunities to minimize plastic waste. The main mission of the
firm is to empower societies by transforming the plastic waste globally. It is noted that plastic
waste is becoming an epidemic globally, with approx 370 million people on 4000 islands in the
Asia Pacific region (Plasticcollective, 2018). It has been found that there are three pillars of
Plastic collective solutions including new and innovative designs, empower people with
knowledge and generate with reliable and practical methods and machinery. Louise started
Plastic collective in 2016 to build and generate the Shruder-waste plastics, educational training
packages and extrusion machine for remote societies. The aim of the firm is to eliminate the
plastics leaking into the environment.
To attain this, the organization has built educational programs and campaigns with tools,
methods, training and equipment that would transform waste plastic into resource valuable
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Sustainable management and marketing
resources rendering income for societies. Louise has built a mobile recycling machine and an
educational campaign monitored on the chemistry of plastics and how to convert waste into most
valuable items in the global market. Plastic collective further introduced the plastic neutral
certification for companies or businesses where they may offset the ample of plastic utilize
through direct sponsorship of a Shruder program. Plastic collective goal is to render the Shruder
program to approx 4000 remote and isolated societies where waste collection is mainly non-
existent and convert the plastic waste economy (Plasticcollective, 2018).
In today’s modern world, it is needed for every company to make unique and attractive
products and services in the global market. Plastic collective is working towards the saving of
people’s life by minimizing the waste material globally. It further helps in reducing and
preventing the fossil fuels along with this, it saves and protects the energy in the competitive
market. Plastic collective helps in providing safe and secure life to people by minimizing waste
material and preventing the pollution across the globe. It is stated that Plastic collective further
provides various employment opportunities and works towards the improvement of environment
(Plasticcollective, 2018).
Sustainability related issues
In today’s modern world, ample of issues related to sustainability are being entertained by Plastic
collective that have been discussed below.
Community health and safety issue: One of the biggest issues that being faced by the firm is
health and safety issue. Due to burning of plastics, tremendous health and safety issues are being
dealt by the company while functioning. Along with this, the dumping of plastics encourages
unsanitary conditions and maximized issues and risks of human consumption being ingested by
fish and the ingested by people, specifically white bait-a general protein source in Asian
countries (Plasticcollective, 2018).
Collection and infrastructure issue: Due to expensive and ineffective transport costs and lack
of waste management and infrastructure issues may affect the sustainability of Plastic collective
company. It is one of the major sustainability issues that also affect the profitability and returns
of the company adversely (Conserveenergyfuture, 2018).
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Sustainable management and marketing
Deforestation issue: Deforestation has long posed a big threat and challenge to earth and further
may influence the sustainability of the environment adversely. Due to deforestation, pollution
has also been increased on the earth.
Negative impact of tourism: It has been found that the aesthetic and visual effects from the
plastic pollution on beaches and in waterways are harmful to tourism that may affect the tourism
of the countries (Lessmann & Rauschmayer, 2016).
Transitioning to a low carbon society: The climate change and globalization are the concerns
of human practices which may put adverse impact on the sustainability of Plastic collective.
When the environment changes and heat increases, it may cause a number of issues and begin to
hamper the world in which people live (Ibrahim & Jaafar, 2016).
Loss of biodiversity: It is another cause that impacts on the environmental sustainability.
Habitat deconstruction is a primary cause for biodiversity loss. In addition, Habitat loss is caused
by deforestation, global warming, pollution and overpopulation. All these sustainability issues
affect the brand image and reputation of Plastic collective adversely (Inhabitat, 2018).
Sustainability strategies and practices
The sustainability strategies and practices for Plastic collective have been discussed below.
Sustainability strategies
Recycling strategy: The various studies show that recycling is one of the significant strategies
that help in reducing waste material. Recycling may be defined as a process of converting waste
materials into new objects and materials. It is an alternative to transform the waste disposal that
may save material and further help to reduce impact of green house gas emission. It is more
significant and unique to attain sustainability and to uplift profitability in the market. The
recycling helps in increasing economic security by drumming domestic source of materials.
Along with this, it also prevents pollution by eliminating and minimizing the need to collect raw
materials (Orsato, 2009).
Reduce wastage strategy: Plastic collective can use reduce waste strategy to detect and prevent
sustainability issues at the workplace. Recycling waste is a combination with recycling may
reduce and eliminate the methane emissions, maximize the forest carbon sequestration and save
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Sustainable management and marketing
energy. Apart from this, the waste reduction steps or actions such as choosing items in less
packaging, recycled items and buying fewer goods and services that could end up in a landfill. If
Plastic collective focuses on the reduction of wastage then it can maximize the scope of gaining
rivalries benefits globally.
Clean the air: It is innovative strategy that can be implemented by the company to detect and
handle sustainability issues. This strategy further helps in making good and favorable
environment in the country.
Food service: It is noted that food waste hamper the health and wellbeing of people globally.
Thus, the company must use organic food, vegetarian dishes, fresh snacks and meals. It will
further help to reduce sustainability issues and the company can attain rivals benefits
internationally (Albino, Balice & Dangelico, 2009).
Sustainability practices of the Plastic collective
It has been noted that sustainable practices policies set the goals and objectives in the
nine areas of sustainable practices including climate protection, clean energy, green building,
transportation, sustainable, recycling, sustainable food service and sustainable water systems.
Plastic collective presents its sustainability goals and strategy during its annual shareholder
meeting (Willard & Hitchcock, 2009). Stakeholders are promoted and encouraged to suggest
strategies and goals that the firm can present during the meeting. The company uses strategies
that would help to reduce adverse impact of wastage in the global market. Plastic waste may
direct impact on the health, safety and wellbeing of people. Many people diagnose due to plastic
waste as it also may impact on the mental ability of the people adversely. The company protects
the natural resources to keep clean and positive environment. It also focuses on the green house
gas emissions by generating innovative and optimum resources. It makes strategies for energy
and creating healthy food for the people in the competitive market. The primary motive of the
firm is to maintain adequate and sufficient resources and minimizes the environmental footprint.
Plastic collective has commitment to operate and manage in a manner that preserves and protects
the various resources and reduces the wastage in the global market. The firm puts ample of
efforts to attract top talent by generating a diverse and comprehensive company culture. The
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Sustainable management and marketing
company emphasizes social and environmental sustainability Pereira (Eugénio, Costa Lourenço
& Morais, 2013).
Various programs in regards to sustainability have been implemented by Plastic
collective. It has been reported that the organization is dealing with dangerous material in an
effective and unique way. It further focuses on the air and water pollution along with this, waste
management has also been implemented by the company to control and reduces wastage in the
global market. Waste water treatment facility has been offered by Plastic collective to make a
dynamic environment. Its partner shop program renders free scoop shop franchise and additional
assistance to non-profit organization (Porter & Córdoba, 2009). Managing the rivers to better
meet both ecosystem and human needs and requirements is quite complex societal risk or
challenge. Various initiatives such as processing, conveying, managing and collecting dispose
have been done by Plastic collective to promote sustainability in the international market. All
these sustainability practices are carried out by Plastic collective globally that helps to attract
more and more people in the market (Epstein, 2018).
Sustainability theories
Plastic collective uses ample of theories to protect the environment, some of the theories
are drawn below.
Natural capitalism theory: It is one of the significant theories of sustainability that is being
used by Plastic collective in today’s modern world. This theory includes land, labor and
manufactured capital that are considered for sustainability in the context of the society. This
caused the natural capital to be avoided for a long time period and its sustainability not to be
remarkable in the community. As a result, ample of natural resources are used without proper
and effective management. This theory includes services and flow economy, investing in natural
capital, biomimicry and radical natural productivity that could be utilized in order to maintain the
environmental sustainability in the community. By protecting the natural resources, the firm can
prevent the wastage easily and effectively (Bansal & DesJardine, 2014).
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Sustainable management and marketing
(Source: Csdila, 2018)
Balance theory: One of the fundamental theories that being implemented by the company is
balance theory. This theory is used to prevent the plastic wastage and provides ample of benefits
to the people by protecting the environment. The waste water is recycled and replaced by the
firm to mitigate the plastic from the atmosphere. The viable steps are taken by the firm to
enhance and improve the green working environment (Montiel & Delgado-Ceballos, 2014).
Zero waste theory: This theory helps Plastic collective to attain and improve the sustainability
globally. It is a significant factor that helps in declining wastages with addressing other
sustainability issues. The main motive of the Plastic collective is to work ethically, efficiently
and economically for attaining its sustainability objectives and goals (Linnenluecke & Griffiths,
2010).
Effective functions of plastic collective
Plastic collective perform various functions and operations in the competitive market. With
effective functions, the company would not be able to achieve its long term mission and vision
related to sustainability (Dangelico & Pujari, 2010). Following are functions that being
performed by Plastic collective in today’s globalization world.
Role of planning: Planning is a platform that provides right and adequate direction to Plastic
collective to maintain sustainability in the environment. By using this function, the company
would able to make unique and effective decisions globally further planning is needed to conduct
business functions smoothly and successfully. It makes planning for waste water management,
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Sustainable management and marketing
pollution and greenhouse gas emission. Along with this, planning is effective and dynamic to
protect the rights and interests of the stakeholders (Bassett & Shandas, 2010).
Role of organizing: The Company is occupied in formulating the recycling of plastic water
resources to reduce and prevent the pollution. Organizing is a tool that managers or leaders
undertake to structure, design and manage the factors of the company’s internal environment to
facilitate attainment of Plastic collective goals and objectives. Organizing crates the framework
or tool needed to reach a organization’s goals and objectives. By using this activity, the company
can easily allocate the resources to prevent the waste water effectively. The plastic waste is
managed and controlled by the company in a hassle free manner with avoiding the insanitary
environment (Guang Shi, Lenny Koh, Baldwin & Cucchiella, 2012).
Role of leading: Leading is a dynamic function that exercised by the leaders or managers. Plastic
waste is one of the significant key issues that being faced by Plastic collective. The company
appoints dynamic and skilled leaders to focus on the activities and actions of the employees.
There are various local bodies, municipalities, rules and regulations that have been governed to
prevent and detect the wastage in the environment. It is noted that leaders play a major role to
guide and assist the workers for performing roles and responsibilities smoothly (Wry, Lounsbury
& Glynn, 2011).
Role of control: The Company controls waste water and pollution by replacing and recycling the
plastic waste. It is helpful to reduce the negative impact of pollution in the environment. It makes
strategies to reduce water and air pollution successfully. Innovative technology is being used to
recycle the waste water globally (Therivel, 2013).
Conclusion and recommendations
On the above discussion, it is evaluated that sustainability is essential to maintain a brand
image in the global market. It is further analyzed that Plastic collective uses ample of strategies,
theories, practices to reduce waste water and maintain sustainability in the environment. It is
analyzed that Plastic collective uses Shruder machine to handle and manage the huge waste
water in a lesser time. Further, it is imperative and essential to handle various sustainability
issues in the environment. It is summarized that the company entail various functions such as
leading, organizing, controlling and planning for operating and enhancing the business activities
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Sustainable management and marketing
effectively. Waste management and recycling activities are being used by Plastic collective to
prevent waste and pollution in the global market.
It is recommended that Plastic collective should focus on the various sustainability
activities and operations to handle the wastages globally. The firm further must concentrate on
the recycling and waste management to prevent water pollution. Effective and unique practices,
approaches, strategies must be implemented within the organization in order to run the business
successfully. Innovative infrastructure shall be used to increase awareness among the workers
internationally. Optimum utilization of resources must be done and renewable resources shall be
used to preserve energy. Along with this, innovative and unique technology and resources shall
be implemented to conduct business in a hassle free manner. Along with this, the firm should
focus on the leadership to assist and direct the workers towards the attainment of sustainability
objectives and goals.
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Sustainable management and marketing
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