Sustainable Management and Marketing: Remote Intelligence and Telecommuting

This report discusses the importance of remote intelligence and telecommuting in sustainable management and marketing. It covers the advantages and disadvantages of these concepts and their impact on Western countries. The report also includes a history of telecommuting, the nature of remote intelligence, and ethical considerations. The subject is sustainable management and marketing, and the course code, name, and university are not mentioned.

Running head: SUSTAINABLE MANAGEMENT AND MARKETING
Sustainable management and marketing
Name of student
Name of University
Author note
Table of Contents

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Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Telecommunications and telecommuting within the organization’s workplace..........................4
History of telecommuting............................................................................................................4
Remote intelligence......................................................................................................................5
Nature...........................................................................................................................................6
Importance of remote intelligence in workplace..........................................................................7
Threats to the Western countries..................................................................................................7
Ethics............................................................................................................................................8
Advantages...................................................................................................................................9
Disadvantages............................................................................................................................10
Leadership Style.........................................................................................................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................13

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Introduction
Remote intelligence is a major concept that facilitates the delivery of exceptional field
services and integrates various technological aspects to resolve service related issues. The remote
intelligence can both increase the interest and important in managing the asset intelligence as
well as provide remote services to prioritize on the smart services that will be needed to support
the business organizations in Australia. The remote intelligence do supports the management of
data at the fingertips of the executives and can help in making the right decisions at the right time
for improving the sustainable marketing and management efficiency. The service organizations
will be able to find out new ways of attracting customers and fulfilling their level of
expectations, furthermore result in increased revenue opportunity and create new services in the
form of training and consultation services. The report will also discuss about the telecommuting
and telecommunications that can allow them to work from their home at some remote locations
(Blount 2015). The employees no longer need to travel to offices or warehouses, rather they can
obtain the flexibility of working from some remote location without limitations of working
conditions. To improve the formation of a positive corporate culture, it is important to include
the remote intelligence concepts for accomplishing the tasks within quickly time and at the same
time, make sure to maintain a sustainable workforce in the developed Western countries. The
advantages and disadvantages of remote intelligence in supporting the critical components of
core business activities will also be included in this report (Bowles 2013).

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Discussion
Telecommunications and telecommuting within the organization’s workplace
Telecommuting has transformed at the entire way of working for many individuals within
the organization’s workplace. It has not only created more flexibility for the employees, but also
created ease and convenience for them to work from remote areas properly without any need to
visit offices. The telecommuting services are managed with the support of telecommunications
services that provide ways of communicating with individuals present within the workforce and
through implementation of WiFi systems to create wireless connectivity too. From various
research and surveys, it was found that the telecommuting systems have increased to more than
115 percent in the past few years and most of the telecommuters are within the age of 46 years
(Raffaele and Connell 2016). The Western countries have been by this huge transformation and
this has created a new IT reform strategy for improving the occupational areas for the tele-
workers. By conducting surveys, it was also found that among the large heterogeneous group of
people, most of the people preferred working from home and even wile travel in to remote areas
rather than visiting offices daily and meeting the criteria of working hours. The maintenance
costs were also being reduced largely with the implementation of telecommuting workforce
within the Western countries. It can be stated that rather than travelling everyday to offices, the
people preferred travelling via telecommunications to communicate with the workers and
employers with the use of emails, chat conversation of internet and via telephones (Bosua and
Gloet 2017).

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History of telecommuting
The telecommuting concept was introduced the early 1990s by a reknowed individual
named Jack Nilles in the year 1970 when the oil crisis happened in United States of America.
Jack focused on the communication technologies and it ability to make the staffs work from
home or from some remote locations with much ease without any need to visit the offices every
day. It gained popularity when ESPN sports channel streamed a broadcast about a basket ball
game through radios. The HTTP based streaming was used here and it soon shaped the entire
telecommuting services in the future. Soon, The Government came to know about it and it got
widespread usage from the year 2008 (Snell, Morris and Bohlander 2015). There were more than
100000 federal staffs who started working remotely without visiting the offices.
The telework and telecommuting concepts are interrelated with few differences between
these two terms. The advanced technologies have integrated the workplace through effective
implementation of remote intelligence, which ha favored the workplace conditions and culture
and even reduced the time consumption for completing a task. The locations could be anywhere
such as in some remote location or working at home, but not visiting the offices. It supports
using an electronic media for managing communication and ensures accomplishing tasks outside
a centralized workplace. The utilization of Information and communication technologies, i.e.,
ICTs as technical support for telework could also be beneficial for improving the distribution of
time and work, furthermore replace the traditional workplace conditions. This would also form
effective relationships between the employer and employees and until now, it has witnessed a
boom in practice within the workplace (Ahi and Searcy 2013).

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Remote intelligence
The remote intelligence concept is related to the telecommuting that focused on the
development of a technological framework to improve the process of decision making and
improving the production level of the business organizations in the Western countries. The
traditional and manual business processes were replaced by remote intelligence technologies that
improved the virtual world concept and facilitated the development of virtual teams for making
people work from different locations without needing to visit the workplace daily (Grant et al.
2013). The individuals could work from different locations and communicate with each other via
telephone, emails and chat conversations with the utilization of application management
processed without any interventions by human beings. The companies to communicate with the
customers and provide solutions to their queries regarding the products and services that had
been purchased by them used the digital systems. It improved the customers’ services and
enhanced the productivity level for the companies, which helped in drawing more profit and
competitive advantage in business (Berarducci et al. 2016). Te telecommuting and remote
intelligence though could be differentiated based on certain factors such as the telecommuting
concept was mainly related to the virtual world where employees could work while the remote
intelligence focused on the technological framework required managing work properly without
any intervention by the human beings (Brindley and Oxborrow 2014). The lack of involvement
of human beings could often increase the chances of errors and create conflicts within the
workplace too.
Nature
The GPRS system and application based software were some of the major components
required to manage remote intelligence, which prioritized on the four major components

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including the complexity, conformity, changeability and invisibility. The nature of remote
intelligence was based on the size, nature and category of business. Few of the business tools and
techniques used to enable proper remote intelligence included digital dashboards, online
analytical processing tools, reporting and procurement, data mining tools and resource
management tools (Chàvez-Ramirez et al. 2013). The digital dashboards are considered as major
remote intelligence tools because of its ability to generate accurate business data and information
and assist in the decision making process. The online statistical tools could help in analyzing and
interpreting the data in graphical formats and tables to understand easily (Lillesand, Kiefer and
Chipman 2014).
Importance of remote intelligence in workplace
The remote intelligence and telecommuting services have changed the remote work and
enhanced the ability of businesses in Western countries to become successful in the future both
in terms of profit and sustainability. The importance of remote intelligence is that it can manage
cost savings within the remote workforce and lower down the fees of occupancy, office supplies
management, etc. The production level would increase and employees should utilize virtual
communication within the workplace through the use of video conferencing, emails, instant chat
messages and through telephonic conversations too. The top skilled and qualified candidates
could be selected for the positions while managing a remote workforce and the limitations of
recruitment opportunities would be reduced as well (Chen 2013). Due to this, the retention rate
can increase and there will be better job satisfaction too. The remote intelligence also protects the
business related data and information and ensures maintaining the confidentiality through
secured data management procedures and preventing any unauthorized access too.

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Threats to the Western countries
The use of remote intelligence has several benefits, but has some drawbacks too such as
the actual nature and interface of systems will be revealed. It can often result in detrimental
remote intelligence system as well as create unemployment issues is some situations, which can
even decrease the need for manual workers. During the years in between 1990 to 2014, the
manual labor force has declined largely and the major cause can be the technological
advancements within the Western counties. The white collared jobs and employment scopes
were created through use of software applications and the skills, knowledge and expertise of
workers were ignored at times. The unemployment related problems were widespread, which
resulted in illegal actions undertaken, furthermore created negative impact on the social stability
and financial condition of many businesses in the Western countries. The European Union
legislations, laws, rules and regulations shape the auditing processes through use of the remote
intelligence systems that replaced the manual efforts of human beings, which might increase the
chances of technological errors (Campillo-Sanchez and Gomez-Sanz 2015). The socio-economic
conditions were also affected due to the unemployment issues accreted at the Western countries.
Ethics
It can be argued that the relationship between remote intelligence and the organisational
ethics are interlinked each other. In this regards, it can be argued that the recent progress of
digitization in considered having immense impact on the use of remote intelligence. A number of
ethical considerations are resembled in this regards. It identifies the privacy in business statistics,
protection of employee information and the communication privacy as the key aspects of ethical
question (Foster 2016). Moreover, the safety and assurance of the employees to retain the job is
also considered to be an important issue in this regards. However, the ethical consideration of

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remote intelligence is mainly ventilated concern about the privacy matters. Keeping in mind
about the key approaches o ethical consideration it can be argued that the protection of personal
information in remote intelligence can be related to the data and information regarding the bank
details, transaction ids and the company profile of an individual customer. Threat can be
occurred in the form of hacking or cyber attack. Hence, the breaching of personal information
can be identified as the fatal outcome of implementing remote intelligence. Moreover, the
business details and confidential information are also essential to be protected. In this context, it
can be stated that no company has the right to reveal its employee information, hence it is
imperative to protect the information and details regarding the employees.
Advantages
Remote intelligence is considered to be an effective tool in the 21st century for the
business organisations in order to sustain in the intense competitive market. Based on this
inference, it can be argued that there are ample of advantages in relation to introduce remote
intelligence in a business organisation. The advantages are as follows,
 The first advantage of remote intelligence can be identified in the spectrum of creativity
and accuracy. The reason behind implementing remote intelligence in corporate
organisation facilitates by the purpose of enhancing production and brings creativity in
the organisational culture. In addition to this, the technological intervention increases
accuracy and efficiency in the organisation (Foster 2016).
 Communication is identified as a major factor for a business organisation. in this regards,
there are various kinds of communication such as the internal communication of the
company and the relationship with the customers and clients. In this regards, remote

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intelligence helps to maintain a better communication both inside the company and also
with the customers and clients. In this regards, it is also beneficial for the company to
yield more profit in future (Hänsel 2016).
 Subsequently, it can be asserted that profit is a prime concern for the company or any
business enterprise. Therefore, organisations are always looking for the opportunities to
reduce production costs or expenses in maintenance. In this regards, the remote
intelligence rightly help the organisation to reduce its expenditure in both production and
maintenance. Implementing technological tools will drive the company to cut off the
number of human resources and as a result of that expenses regarding the monthly
salaries and incentives of the employees have been saved.
Disadvantages
Despite of having a number of positivism in implementing remote intelligence in
w3orkplace culture it cannot be overlooked that the remote intelligence has a number of
drawbacks. The disadvantages of remote intelligence are as follows,
 It is true that introducing remote intelligence helps the company to reduce the employee
expenditure of the company, but it does not mean that the actual expenditure of the
organisation has been reduced. In this context, it can be identified that implementing and
maintaining the technology is far expensive than keeping employees. It will be a
detrimental factor for any company (Lu et al. 2018).
 More reliance on technology is not good for any organisation. for example, putting trust
on the remote intelligence can cause problem for a health care organisation in near future.
In fact, in the health care industries there are some needs of human touch like the care

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giving of the nurses. It cannot be replaced by a technological intervention (Lee and
Therriault 2013).
 Furthermore, remote intelligence has an adverse impact on society and economy.
Immense dependency on the remote intelligence will lead to unemployment. In fact, this
unemployment increases frustration, insecurity and intolerance among people that will
push them to do nefarious deeds.
Leadership Style
The transformational leadership is very effective in relation to prevailing remote
intelligence in organisation. In this regards, it can be argued that remote intelligence requires
proper leadership or guidance in order to usher success for the business organisation. There are
four traits of transformational leadership that can be applicable in practicing remote intelligence
in workplace. The first characteristic envisions the role of a leader in the form of manager (Sharp
et al. 2016). In result it will be beneficial for the company to build up a better communication
framework with the team. The next trait encompasses an understanding of the self motivation
that will lead to ignite passion among the team members of the company (Ghasabeh, Soosay and
Reaiche 2015). After that, inspiration is also considered to be a major feature of transformational
leadership. It is the responsibility of the leaders or the managers to usher a sense of inspiration
among the team members in order to achieve the targets of the company (Antonakis and House
2014).
However, it can also be argued that the relationship has intrinsic and extrinsic
motivations. The charismatic image of the leader generates some kind of inspiration and positive
flavor among the employees (Muenjohn, N., and Armstrong 2015). In addition to this, the

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leadership participation inventory resembles a pivotal part in deploying remote intelligence in
organisations.
Conclusion
It can be concluded that remote intelligence is an essential element in the business
orientation of a company. In fact, with the increase in technology and digitization it becomes a
significant element to be incorporated. The business dynamics of the private companies are
heightened in a great deal of manner and it requires accuracy and effectiveness. Therefore, there
is an urge to implement remote intelligence in organization and the corporate must accept it.

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