Sustainable Management for Brand Image

Running Head: SUSTAINABILITY MANAGEMENT
Sustainability Management
Name of the Student
Name of the University
Author Note

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Research Question: How far the sustainable approaches of the corporates are allowing them
to enhance their brand image?
Park, E., Kwon, S.J. and Kim, K.J., 2016. Assessing the effects of corporate sustainable
management on customer taken satisfaction. Sustainable Development, 24(1), pp.41-52.
Eulin Park in his article has identified the responsibilities of the corporates to different
sphere of the community life as a key to the establishment of the values that allows the
organization to establish their success as well as utilize the same for an efficient sustainable
management. The steps taken by the corporates in order to establish their brand image in the
in the market as well as ensure their participation in the competition of the market and cater
to the demand of the corporates in an effective manner. The paper had conducted an analysis
on the basis of the structural equation modelling in order to speculate on the data collected
from the response of the customers who avail the services of the railway in the South Korea.
The resultant outcome had exhibited the fact that the environment at the firm, along with the
responsibilities of the firm as exhibited by them in the course of their functioning has allowed
the firm to enhance their service as well as enhance the competitiveness of the people in the
market. On the other hand it has been found that the responsibly of the corporates towards
their economic development is less influential in mapping the satisfaction of the customers as
well as the sustainability management. The responsibility of the corporates towards the
customer has been implicated in the course of the paper.
Mohammed, A. and Rashid, B., 2018. A conceptual model of corporate social
responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel
industry. Kasetsart Journal of social sciences, 39(2), pp.358-364.
The paper discusses the implication of the Corporate social Responsibility particularly
in the perspective of the hotel industry or the hospitality sector. CSR has become a crucial

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segment in ensuring the competitiveness of the firms in the competitive market and establish
their brand image in the market where they are establishing themselves. It has primarily
happened because of the competitiveness of the market and the link between the CSR and the
satisfaction of the customers with the service they are joining with. With the limited studies
that has been done in the respect there has been a consideration for the factors like the legal,
philanthropic, economic and ethical factors However, the link that has been established
between the CSR and the satisfaction of the customers have been proven to be a affected by
the CSR and other additional factors in its ways. The purpose of the study has been noted in
its ability to draft a model that is based on the Conceptual dimension of the CSR, satisfaction
of the customers and the brand image. The resultant outcome of the report was marked by
apprehension whereby the effect of the CSR has been elucidated in respect to the satisfaction
of the Customer with the particular sector, while the brand image of the organization assists
in enhancing the same. This would create an important area where my research would be
benefitted from the link with CSR.
Iglesias, O., Markovic, S., Singh, J.J. and Sierra, V., 2019. Do customer perceptions of
corporate services brand ethicality improve brand equity? Considering the roles of
brand heritage, brand image, and recognition benefits. Journal of Business Ethics,
154(2), pp.441-459.
The report has described the current era as that of the ethical consideration where the
ethics run a considerable portion of the consumerism and the factors associated with it. As
such, the organization has been facing an increasing pressure in order to act in a certain way
in order to conform to the codes of ethical management. As such, the attempt of the paper
was to connect the business ethics with the attributes that has allowed them to enhance their
band image in the otherwise competitive market. The aim of the paper is to determine the
impact of the perceptions of the customers with the ethical aspect of the brands that they are