Sustainable Marketing: Green Marketing and Ethical Consumerism

Sustainable Marketing
Green Marketing and Ethical
Consumerism
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Sustainable Marketing
Sustainable marketing
can be said to be a
form of the sustainable
community
development that helps
in meeting needs of
present time without
compromising ability of
the future generations
of meeting their needs.
Green Marketing
Green marketing can be
said to be a part of the
sustainable marketing
as it sells products on
the basis of
environmental benefits
The products of green
marketing are
manufactured in a
manner that is
sustainable

Ethical Considerations in
Sustainable Marketing
Sustainable marketing
considers the sensitive
approach that helps in the
creation of link in between
products of company and
the surroundings.
It refers to socio-ecological
marketing and the
marketing practices takes
into consideration
environmental ramifications
of society.

Examples of
Sustainable
Marketing
Marketing of the
Prius Hybrid of
Toyota
Volkswagen markets
vehicles by making
use of “clean diesel”
vehicles.