This assignment analyzes the application of sustainable marketing principles by CSL Behring, a leading biopharmaceutical company specializing in plasma protein therapies. It delves into the company's current marketing strategies, evaluating their alignment with sustainability goals. The analysis includes a SWOT (Strengths, Weaknesses, Opportunities, Threats) assessment to identify key factors influencing CSL Behring's sustainability performance and suggests potential improvements for enhancing their sustainable marketing practices.