Sustainable marketing management Discussion 2022

sustainable marketing management

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Table of Contents
Introduction.................................................................................................................................................2
Facebook external environment...................................................................................................................2
Political...................................................................................................................................................2
Economic.................................................................................................................................................2
Social.......................................................................................................................................................3
Technology..............................................................................................................................................3
Legal........................................................................................................................................................3
Environment............................................................................................................................................3
Strategic intent of Crypto-Currency............................................................................................................3
Uses.........................................................................................................................................................4
Team........................................................................................................................................................4
Governance..............................................................................................................................................5
Barriers........................................................................................................................................................5
Analysis.......................................................................................................................................................5
Conclusion...................................................................................................................................................6
Bibliography................................................................................................................................................7

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Introduction
The discussion of paper will talk over the Facebook external environment. External exploration
of business includes political, economic, social, technological, legal, and environment (Randy &
Wu, 2013). The business of Facebook is linked with the organizational environment which
assists the company in understanding of its external environment. This has four parts which
include scanning, assessing, monitoring, and forecasting (Hanson, et al., 2018). The following
discussion will cover the discussion of Facebook’s external environment, cryptocurrency
strategic intent of Facebook, and barriers to entry with the analysis.
Facebook external environment
Many organizations face the external surroundings that are tempestuous and difficult at higher
level (Hanson, et al., 2018). Model of PESTLE analysis shows an external atmosphere
exploration of significant aspects in the organization's remote atmosphere (Sreeramana, 2016).
Discussion will help to recognize external atmosphere in which organization drives its industry.
External environment of business helps the organization to address the business's factors.
Political
The business of Facebook is linked with the political landscape. The decision taken by the
governments are a part of the organization's macro-environment which affects its business
operations (Aithal, 2017). The political atmosphere of Facebook forms the organization and the
progress of whole industries. Facebook has political stability in established nations and the
effective support of governments for globalization. The organization faces the threat of political
barriers in Chinese market and political restrictions on online data.
Economic
Business growth of Facebook shapes by economic conditions. The economic factors of Facebook
provide that organization has increase stability in developing nations. There is a rapid growth in
the economy of developing nations. The disposable income of the organization is increasing as
well (Malcolm, 2014).

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Social
The global reach of the organization is under the influence of social conditions. This
organization has increase preferences for quality services at a high level (Aithal & Shailashree,
2016). Facebook has started offering additional services to improve its social image and
customer’s satisfaction.
Technology
There are many technological developments within the market that makes it very easy for the
organization to attract a large number of users and connect them to its social media services. It
has also generated a threat to Facebook as the number of social media organizations has
increased which increases competition (Bismark, 2018).
Legal
Laws impose limits and requirements on the business of Facebook. Many nations have increased
regulatory support for free Wi-Fi that increased the beneficial trend for Facebook. The
organization has the opportunity to innovated and introduce new products by relying on the
patent laws (Kolios, et al., 2016).
Environment
This organization has the opportunity to increase social media business sustainability to satisfy
concern relating to the natural environment (Holder, 2016). Facebook implement effective waste
disposal standards and policies for corporate operations to reduce its carbon footprint.
Strategic intent of Crypto-Currency
The organization claims it desires to influence 1.7 billion individuals around the world who did
not have access to their businesses. Facebook is expected to face regulatory restrictions and
antitrust concerns because many regulators want to break up Facebook. There is no specific
legislation that has been referring before the launch. After the rumors of Facebook new monetary
expansions associates of United State senate marked that Mark Zuckerberg can ask for
explanation regarding concerns of privacy. This organization is pursuing dozens of partners of
the business that are online dealers, financial firm do many efforts to spread the range of mass
chain-based marketplace. The partners of Facebook are requested to pitch in an investment

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account that treasured at $ one billion or further that functions as a backing for coin and
mitigates wild projected swipes that sort cryptocurrency as bitcoin tough to expend (Luo, 2019).
This contains proposing the dealers lower payments rather than cards of credit. The organization
is ready to reveal details about the cryptocurrency. The codename of cryptocurrency is Libra.
Management of business has mentioned that it will explain a new period of expenses and
business for social networks. This will be used to offer the no-fee or low payments regarding the
payments among remittance or friends of earning the families from migrant workers globally that
are often gouged with services of money transfer. Sidestepping operation fees of credit cards will
permit the businesses cryptocurrency to deal in low-cost mode to payment dealers for customary
ecommerce or simplify the small dealings. The organization will use the code Libra that the
information will not be called a global coin. The organization has registered an organization
named as a Libra network in Switzerland for financial services. This will be a stable coin. The
organization will design a constant price to stop inconsistencies and problems due to the
variations of value in the process of pay or cooperation. The business is functioning with
numerous countries to pre-approve stable coin for roll-out (Flip, 2019).
Uses
The cryptocurrency of Facebook will be exchangeable with the zero fees by-products consisting
Messenger and WhatsApp. The organization is working with dealers to receive the payment in
token and can offer sign-up bonuses. This information organization also desires to roll out with
corporeal machine for ATMs that customers can interchange assets at a customary level for
cryptocurrency.
Team
The block chain of Facebook is overseen through formal PayPal president messenger VP of
Facebook. His team contains former Facebook former treasury and Instagram VP operations that
have confirmed the report of operations will oversee the treasury of token and many engineers
from the ranks of Facebook’s. These all working with the dedicated part of Facebook's
headquarter off-limits to the other employees to boost secrecy as the nature of partnership
required for launch that has led to the many leaks (Casey, 2019).

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Governance
The organization is in talks to generate an independent foundation towards its cryptocurrency.
The organization is enquiring to pay $10 million to procedures that can lead the organization to
pay $10 million to operate a node that validates transactions to make its cryptocurrency in
exchange for approximately in token governance. It will feasibly help the business to function
the financial profits too. The applicability of a series of devolution to governance project;
association will be cable to decrease the rules to holding greater control over a global currency.
Barriers
Facebook is planning to launch its cryptocurrency in 2020. There will be many barriers for the
entry for the organization to achieve success that will not be technology but its image. The core
obstacle for the organization's cryptocurrency triumph will be concern of confidentiality as
hardly relevant towards the Libra’s functionality and platform. The cryptocurrency of Facebook
will compare to the bitcoin that is the world's biggest cryptocurrency. Libra will have altered
assemblies and needs many diverse regulations. It will not be the equity-backed asset. Block
chain of Libra will be run by processors of payment, telecommunications, nonprofits, tech,
venture capitalists and many other cryptocurrency businesses known as a Libra association.
These organizations will not manage the Libra but receive the payouts on the offering of initial
coin and interest on equity basket. The government of the UK is at the forefront of
cryptocurrency regarding technology (Catillo, 2019). The market of cryptocurrency of the UK
has grown to the size and financial conduct authority. This kind of regulatory environment will
make the UK Libra’s biggest ally. This nation is also facing political issues as Brexit that will
diminish the trendsetting influence. The primary issue with the business will be to convey a new
and steady currency towards under-banked parts across the globe. Emerging countries will be
crucial to obtaining the long-term acceptance of currency.
Analysis
As a manager of the HR department, I will analyze the potential for the success of ventures.
Libra will be used to send money around the world like texting. This will away with delays, fees,
and barriers to the flow of the cash. This can help undeveloped nations by supporting their
financial system. This will create many accesses towards the financial method and protect the

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hard-earned wages alongside runaway inflation as the internet helps in providing services online.
This will empower the billions of people and make money that will strengthen the market power.
Conclusion
The above discussion covers the discussion of the external environment of Facebook in which
the organization operates its work. Further discussion covers the organization's current public
venture in which the organization operates. This is also known as a crypto-currency strategic
intent. Based on this discussion, there will be many strategies applied by the organization to
implement the cryptocurrency strategy. Further discussion covers that the organization will face
many barriers regarding Cryptocurrency. In the end, discussion covers analyze of potential
regarding venture success for the company.

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Bibliography
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Management, Technology, and Social Science, 02(02), pp. 40-54.
Aithal, P. S. & Shailashree, P., 2016. Analysis Framework on System. International Journal of
Management Science and Business Research, 14(05), pp. 159-170.
Bismark, O., 2018. Efficient Implimentation of Organizational Strategy. International Journal of Research
in Business, Economics, and Management, 49(05), pp. 94-113.
Casey, M., 2019. A Monumental Fight Over Facebook’s Cryptocurrency Is Coming. [Online]
Available at: https://www.coindesk.com/a-monumental-fight-over-facebooks-cryptocurrency-is-coming
[Accessed 14 10 2019].
Catillo, M. D., 2019. Forbes. [Online]
Available at: https://www.forbes.com/sites/michaeldelcastillo/2019/06/18/facebook-cryptocurrency-
everything-every-business-leader-needs-to-know/#244f30dc7a31
[Accessed 14 10 2019].
Flip, C., 2019. Facebook wants to create a worldwide digital currency. [Online]
Available at: https://www.economist.com/business/2019/06/20/facebook-wants-to-create-a-
worldwide-digital-currency
[Accessed 14 10 2019].
Hanson, D., Hitt, M.A., Ireland, R.D. & Hoskisson, R.E., 2018. Strategic management: Competitiveness
and globalization. V ed. US: Cengage AU.
Holder, J., 2016. Theory of Organizational Performance. International Journal of Current Research &
Modern Education, 36(05), pp. 2455-5428.
Kolios, A., Read, G. & Loannou, A., 2016. Application of Multi Criteria Decision-making to Risk
Prioritisation in Energy Development. International Journal of Sustainable Energy, 35(01), pp. 59-74.
Luo, E., 2019. The Guardian. [Online]
Available at: https://www.theguardian.com/commentisfree/2019/jun/19/facebook-cryptocurrency-libra
[Accessed 14 10 2019].
Malcolm, E., 2014. Business Analysis. Journal of Business Ethics, 89(07), pp. 12-36.
Randy, S. L. & Wu, W.-H., 2013. Quality Analysis. Journal of Strategic Management, 25(01), pp. 13-16.
Sreeramana, A. P., 2016. Analysis Technique For Business Model, Business Strategies, Operating
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