This report highlights the necessity and importance of the alignment between the marketing and supply chain process of a company in order to achieve a sustainable marketing management process. The journal article “Aligning the sustainable supply chain to green marketing needs: A case study.” by the authors Brindley and Oxborrow, in the journal “Industrial Marketing Management” is taken for analysis and the key points of the article is extracted while comparing with various other articles and researches on the same topic. Findings state that the alignment between marketing and supply chain is very necessary in organization success and growth.

BUS5SMM GROUP ASSIGNMENT

Critically analyze an academic article related to sustainability in management and marketing using authoritative references.

Discover how aligning supply chain and marketing processes can lead to sustainable marketing management. Read our analysis of Brindley and Oxborrow's case study.

Sustainable Marketing and Management - Desklib

Sustainable Marketing and Management

This presentation discusses the importance of aligning marketing management with the supply chain process for sustainability and customer retention. It highlights key points from the article 'Aligning the sustainable supply chain to green marketing needs: A case study' by Brindley and Oxborrow (2014) and discusses the challenges faced by organizations in achieving this alignment. The presentation emphasizes the need for a sustainable business structure for both marketing and supply chain to ensure overall sustainable business growth of the organization.

Hartpury University and Hartpury College

Alignment of Marketing Management with Supply Chain Process for Sustainability

Supply Chain Management   -  Assignment Solved

Environmental Engineering

Environmental Science

Sustainable Marketing and Management Assignment

Procurement

This article explores the main factors influencing sustainable procurement in the private and public sectors. It provides a framework for understanding sustainable procurement and discusses the growing importance of this field. The article also highlights the need for further research and theory development in sustainable procurement.

Batangas State University

Business Development

Sustainable Procurement: Factors and Frameworks

Supply Chain Management

This paper examines the concept of sustainable chain management using IBM and Walmart as case studies. It analyzes two research articles on the topic and discusses the implications for these organizations. The focus is on environmental and labor sustainability in the supply chain.

Sustainable Marketing and Management

Alignment of Marketing Management with Supply Chain Process for Sustainability

Supply Chain Management - Assignment Solved

Sustainable Marketing and Management Assignment

Sustainable Procurement: Factors and Frameworks

Sustainable Chain Management

Sample Assignment on Sustainable Supply and Procurement

Sustainable Marketing and Management

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Supply Chain Management - Assignment Solvedlg...

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Sustainable Procurement: Factors and Frameworkslg...

Sustainable Chain Managementlg...

Sample Assignment on Sustainable Supply and Procurementlg...

Alignment of Marketing Management with Supply Chain Process for Sustainability

Supply Chain Management - Assignment Solved

Sustainable Marketing and Management Assignment

Sustainable Procurement: Factors and Frameworks

Sustainable Chain Management

Sample Assignment on Sustainable Supply and Procurement