MKT 2311 Marketing Management

Sustainable Marketing Practices
of
Maliban Biscuit Manufactories (Pvt) Ltd.
Course: MKT 2311 Marketing Management
Course Facilitator:
Mrs. A.D Shanika Lakmali
Group 02
(Monday Group)
Semester III
May 2021
Faculty of Management and Finance
University of Colombo

WORKLOAD MATRIX.
Registration
Number
Index
Number
Name Work Assigned
2019/MS/
8861
8811 MADUWANTHI
W.V.G.I.
Acknowledgement.
Conclusion.
2019/MS/
8862
8812 MAFKAR M.M.M. Suggesting companies to collect
information.
Suggesting subtopics for the report.
Sustainable marketing practices and the
Maliban Company.
Customer awareness on sustainable
products of Maliban Group.
2019/MS/
8863
8813 MAHANAMA
G.L.S.D.H.A.
Workload matrix.
Marketing environment of the Maliban
Company.
Sustainable marketing strategies.
2019/MS/
8864
8814 MAHENDRARAJAH
V.
Table of content.
Customer awareness on sustainable
products of Maliban Group.
Sustainable marketing practices and the
Maliban company.
2019/MS/
8865
8815 MAITHREEPALA
A.M.N.S.
Abstract.
Benefits of sustainable marketing
practices.
2019/MS/
8866
8816 MALLINGE
M.G.L.C.P.
Suggesting companies to collect
information.
Abstract.
Benefits of sustainable marketing
practices.
2019/MS/
8867
8817 MALSHAN W.A.S. Acknowledgement.
Conclusion.
2019/MS/
8868
8818 MALSHANI
K.L.L.A.
Cover page.
Background of the Maliban group.
2019/MS/
8869
8819 MAMPITIYA
M.A.V.A.
Suggesting companies to collect
information.
Cover page.
Background of the Maliban group.
2019/MS/
8870
8820 MANNAPPERU
M.M.S.S.
Suggesting companies to collect
information.
Suggesting subtopics for the report.
Marketing environment of the Maliban
company.
Sustainable marketing strategies.
2

Acknowledgement.
The successful completion of this assignment – report would have not been possible if not for the
guidance and assistance from many individuals who contributed towards this assignment.
Firstly, we express our heartfelt gratitude to our course facilitator of MKT 2311 – Marketing
Management, Mrs. A.D. Shanika Lakmali for her encouragement and support mainly given by
providing an absolutely, useful theoretical foundation for the report. Thus, the Maliban website
also helps to get information on the company’s sustainable development.
This greatly aided us in compiling this report timely and meaningfully. Finally, we thank all the
group members whose collective efforts and dedication played a major role in completing the
assignment report.
Abstract.
Sustainable marketing practice can be defined as provide of environmental and socially friendly
and responsible products and services. at the present consumers consider a company’s impact on
the environment in considering where to purchase goods and services and are more likely to
purchase from companies that practice sustainable habits. Therefore, Sustainable marketing
practice more important to business organization
This report mainly focuses about Sustainable marketing practice of Maliban biscuit
manufactories (private)Limited. Maliban company is Sri Lanka ‘s pioneer biscuit maker.60 years
ago, And one of the most trusted and respected brands in Sri Lanka. Maliban is certified
company with ISO 9001, ISO 14001, ISO 22000, and OHSAS 18001.maliban is privately owned
limited company and present chairman is Mr. A.G.R. Samaraweera.
This report includes Marketing environment, Sustainable marketing practice, customer
awareness on sustainable product, Sustainable marketing strategies, benefit of Sustainable
marketing of the Maliban company
Key Word: Sustainable marketing practice, Sustainable marketing strategies
Table of content.
Workload matrix........................................................................ 2
3

Acknowledgement ......................................................................3
Abstract.................................................................................. 3
Table of content ........................................................................ 4
Background of the Maliban company................................................. 5
Marketing environment of Maliban company........................................ 5,6
Sustainable marketing practices and the Maliban company........................ 7,8
Customer awareness on sustainable products of Maliban company............... 8,9
Sustainable marketing strategies....................................................... 9,10
Benefits of sustainable marketing practices.......................................... 10,11
Conclusion ............................................................................... 12
References ............................................................................... 12
4