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Toyota Motors Sustainability Issues

17 Pages3802 Words488 Views
   

Hofstra University

   

Sustainable Marketing (MKT 257A)

   

Added on  2020-03-04

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This report will outline the sustainability issues in an automotive industry of Australia.The chosen company here is Toyota Motors. The study will identify the environmental factors that are creating the need for sustainable marketing within Toyota Motors. It will also outline the probable impression of the sustainability matters of the establishment in the future. The report will also evaluate the extent to which Toyota Motors is currently managing sustainability within the business.

Toyota Motors Sustainability Issues

   

Hofstra University

   

Sustainable Marketing (MKT 257A)

   Added on 2020-03-04

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Sustainable Marketing 1
Toyota Motors Sustainability Issues_1
Table of ContentsIntroduction......................................................................................................................................3Background of Toyota Motors.........................................................................................................4Sustainable Issues facing Industry...................................................................................................4PESTLE Analysis of Toyota........................................................................................................4Level of Natural Resources being used........................................................................................6Triple bottom Line of Toyota Motors..........................................................................................9Impact of Sustainability Issues......................................................................................................10Current Sustainable Practices of Toyota........................................................................................12Conclusion.....................................................................................................................................15References......................................................................................................................................162
Toyota Motors Sustainability Issues_2
Introduction Sustainable marketing is a feature of the larger field of sustainable community development.Sustainable marketing is a new perception in promoting and trade but by this time it becomes themost desired approach for the multinational companies. Sustainable marketing is grounded onthe notions of conservational and communal sustainability and seeks to meet the desires of thisgeneration without messing with the future. It is basically the bigger theme in the trade, which isbased on everything from wind power to eradicating the Trans fats. This report will outline the sustainability issues in an automotive industry of Australia.The chosen company here is Toyota Motors. The study will identify the environmental factorsthat are creating the need for sustainable marketing within Toyota Motors. It will also outline theprobable impression of the sustainability matters of the establishment in the future. The reportwill also evaluate the extent to which Toyota motors is currently managing the sustainabilitywithin the business.3
Toyota Motors Sustainability Issues_3
Background of Toyota MotorsToyota Motor Establishment is the parent corporation of Toyota Group. The company is themajor automobile builder in the planet. There are nearly 600 subsidiary businesses which areinvolved in the manufacturing of vehicles, automobiles parts, and marketable and industrialvehicles. The business began in 1933 as a partition of Toyoda Automatic Loom Works Ltd. Itwas during the 1950s that Toyota’s automobile manufacturing workshops were back inoperations and to gain the competitiveness, the stated firm initiated the careful study of technicaland economic superiority. The business’s automotive section comprises the strategy, production,assembly and sale of the traveller vehicle, and commercial vehicles such as trucks and also sellsrelated shares and fixtures ("Challenge, Commitment, Progress", 2011). Toyota’s automobilesare traded in more than 170 nations and regions. The stated firm employs over 300,000employees across the globe and leads the automotive business in the environmental technologieswith the achievement of the hybrid skill on the Prius and Camry Hybrid. The supply chain integrated by Toyota Motors was one of the leaders in Low-cost supplychains. The entire supply chain of the company was developed with an aim to decrease the pricesand get the price to nominal possible values (Chen, 2015). The supply chain advanced by Toyotais very highly assimilated and had a comprehensive incorporation of the right from the rawmaterial suppliers to its vendors in composition with the industrialized units, warehouses,wholesalers and to the end consumers. Sustainable Issues facing IndustryPESTLE Analysis of ToyotaPolitical: The political stability in the major markets of the countries in which the automotivegiant is operating is an opportunity for the company. Free trade contracts between Japan andother nation’s present occasions for better market penetration. The business friendly environmentin the developed countries provides a great opportunity for the Toyota ("CSRPolicy/Organization and Structure", 2015). The worldwide automobile business is a subject for avariety of political influences such as political constancy, foremost geopolitical tendencies and4
Toyota Motors Sustainability Issues_4

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