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Sustainability Marketing Practices Adopted by Matter Fashion Brand

   

Added on  2019-09-26

17 Pages4073 Words159 Views
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SUSTAINABLE MARKETING
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Executive Summary In this particular study we have discussed about the fashion brand namely MATTERwhich is one of the renowned street fashion of Singapore. One of the main motivesconducting this study was to show the meani.ing and sustainability of the sustainabilitywithin the fashion industry segment for which we have selected MATTER. Through thisstudy it has also been identified that the company is providing focal point on using thetriple bottom line framework from which they are mainly considering the three factorswhich are:EnvironmentFinancial Social
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LIST OF FIGURESFigure 1 Handmade thread by MATTER........................................................................................1Figure 2: Triple line framework......................................................................................................4Figure 3 sustainability practices in their marketing.........................................................................5Figure 4 four Es framework.............................................................................................................9
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