Building A Sustainable Organisation

This report discusses the importance of sustainability in organisations and evaluates the roles and responsibilities of sustainable strategic managers. It also explores the tools of strategic business management that can be applied in a sustainable situation. Additionally, it examines the ethical and economic dilemmas that strategic leaders face in balancing short and long-term goals. The report concludes by highlighting the critical nature of sustainability in business.

Building a sustainable
organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Evaluation of roles and responsibilities of Christoph Gebald and Jan Wurzbacher as a
sustainable strategic manager .....................................................................................................3
Concept and Tools of strategic business management that are applicable in sustainable
situation ......................................................................................................................................5
TASK2.............................................................................................................................................7
Ethical and economic dilemmas that strategic leaders face in balancing the short and long-
term goals....................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10

INTRODUCTION
Sustainability refers to the process of organising things in sustainable manner. It is crucial
for the organisations to build the sustainability in business by reducing the cost, increasing brand
image and employees recruitment, productivity level and increasing financial opportunity. It
helps in formulating the long-term objects by focusing on operating level of the organisation in
economical, social and ecological environment (Khurana, Haleem, Luthra, and Mannan, 2021).
It aims to utilise the resources in effective manner due to scarcity of resources. Climeworks is a
company based on CO2 capturing technology. It was established in 2009, headquartered in
Switzerland and deals in air capturing systems in order to filtering the air from underground.
This report consist concepts of strategic business management and ethical or economic dilemmas
related to the problem of Climeworks. Includes various tools which can be applicable in situation
and provides solution and right path to mangers of the organisation to achieve the growth.
MAIN BODY
TASK 1
Evaluation of roles and responsibilities of Christoph Gebald and Jan Wurzbacher as a
sustainable strategic manager
Sustainable strategic manager refers to the formulating, implementing and analysing the
business strategies that are socially, economically balance with nature. Sustainable strategic
mangers are responsible for making decisions by taking into consideration about the
environmental issues (Patel, and Desai, 2019). The entrepreneurial mindset helps in achieving
the success and objectives effectively. There are the following roles and responsibilities of
Christoph Gebald and Jan Wurzbacher as a sustainable strategic manager in context to problem-
Control over the surrounding community- Sustainable managers of the Climework
controls the impact of their business on surrounding. They follow policies to ensure that
organisation is socially and economically responsible. They also follow all the rules and
regulation which are mentioned in federal and state level in order to not to perform any activity
which creates wrong impact on surrounding. They monitor the activities of internal and external
environment in order to make changes needed as per the business requirements.

Implementation of sustainable strategies- Sustainable strategic mangers responsible
for providing education to employees related to organisation process for handling environmental
impact. They should take care of the corporate and environmental activities. They should focus
on minimising waste, reducing carbon footprints and use of renewable resources. It is necessary
to perform the activities like resource and energy conservation and many others by taking into
consideration of environmental issues and availability of resources.
Formulation of big elements strategies- Sustainable strategic managers are responsible
for formulating budget,communication hierarchy within an organisation and effective decision
making process. Christoph Gebald and Jan Wurzbacher should focus on auditing the internal
environment of the organisation in order to carry out the task effectively. This helps in providing
solution against the uncertainty and leverage the demand. The biggest advantage is to eliminate
the risk chances and can get data about the market and competitors strategies.
Innovative techniques- Innovation techniques is the key element for every organisation
growth. Strategic sustainable mangers brings innovate techniques in order to minimise the costs
and reducing waste (Tushar, Bhuiyan, Sandanayake, and Zhang, 2019). Innovation is the revenue
generator for business which leads Climeworks to compete in the industry and able to present
the products in efficient manner. It is necessary for the managers to execute the innovative ideas
and plans in developing the product which can helps in attracting the audiences and achieving
the target easily and generate revenue growth for the organisation.
Evaluation of external environment- The sustainable strategic manager is responsible
for evaluating and predicting external environment. They monitor the impact of external factors
on the business and take decisions in order to make changes as per the environment health and
organisational growth. Managers will able to get a clear picture about the factors which can
affect their functioning and able to implement the strategies as per the external environment
situation. Managers work with stakeholders, shareholders and other board of director for
formulating the sustainable alternatives.
Monitoring organisational practices- Sustainability strategic managers evaluate and
monitor the organisational production and activities in order to ensure sustainability. They
responsible to organise training and development sessions for employees and collaborate with
various other departments to achieve the organisational goals (Bai, Sarkis, Yin, and Dou, 2020).
Also identifies the areas which can have impact of surrounding and follow laws and regulations

related to environment. It is necessary for the managers to have control over the functioning of
the organisation in order to maintain smooth functioning and deduction of errors and mistakes.
Concept and Tools of strategic business management that are applicable in sustainable situation
Strategic business management refers to the strategies that manger of the organisation
carry in order to perform tasks effectively for achieving organisational goal and competitive
advantage (Rashid, 2022). Strategic management helps in decision making in order to examine
the organisations performance. It leads formulation of strategic plans for executing the working
of the organisation in order to maintain the sustainable business environment. Organisation able
to utilise the resources without causing any negative impact on surrounding. There are following
strategic management tools which are applicable in sustainable situation-
SWOT Analysis-
Strengths Weakness
 Value creation for customers and
business.
 Creation of employment opportunity.
 Use of renewable resources.
 Contributes positive output towards the
environment.
 Use of old techniques decrease the
scope of new and innovative
techniques.
 Involvement of high investment.
 Inefficient strategies and plans can
decrease the performance level of the
organisation.
 Improper utilisation of resources.
Opportunities Threat

 Diversification of business at new
location helps in generating more
revenue and enhance brand image.
 New sustainable tools and techniques.
 Innovative plans and strategies will
helps in achieving competitive
advantage.
 Entry of new competitors in the
industry.
 Availability of similar products and
services
 Change in environmental factors.
 Implication of government rules and
policies.
PESTEL Analysis-
PESTEL analysis is the tools which helps an organisation to evaluate the external
environment of the organisation in order to achieve the competitive advantage and profitability.
PESTEL analysis helps mangers of Climeworks in analysing the macro environment for
removing the barriers which restrict their success of the organisation (Holbeche, 2018). There are
the following elements of PESTEL analysis which are applicable in context of Climeworks.
PESTEL analysis-
Political factor- It refers to the implementation of government rules, policies, trade
barriers and fiscal policies. It indicates at what extent the the government factors can affect the
positioning of the firm. In context of Climeworks, the strategic managers of the organisation are
responsible for formulating the strategies by taking into considerations of government policies,
rules for their product. It is important for the organisation to have legal license for their business
practices.
Economical factors- It indicates the disposable income, tax rates and inflation in the
economy. In context of Climeworks, performance can be affected is there will high inflation and
low income of the people. High tax rates influence the firm to make investment at higher scale
and requires huge capital for installation plant on which tax rates are highly imposed.
Social factors- It refers to the demographic, psychographic and behavioural patterns of
consumers towards the brand. Climeworks perform their responsibilities towards the society by

contributing in Corporate social responsibility and investments in charities. They need to take
care about the surrounding and should not perform any wrong business activities.
Technological factor- It refers to the innovative tactics and ideas in the business which
increase the organisational productivity. Climeworks use various high level of tools and
techniques for capturing carbon dioxide. Company require use of robust technology which will
helps in cost minimisation and increasing productivity level.
Environmental factors- It reflects the use of renewable resources, changes in climate
and minimising waste. Climeworks positioning can be highly affected by this factor because the
organisational overall functioning depends on the environment. If there will be any change in the
climate, improper utilisation of resources then it directly affects the functioning of carbon
dioxide air.
Legal factor- It refers to the acts and governmental laws that requires for executing the
organisational functioning. Climeworks need to follow the health and safety acts and laws for
their employees and legal policies for other assets. The managers need to complete all the legal
requirements before starting any business activity. Any illegal practices can cause the negative
image of the company in market and can leads success failure.
TASK2
Ethical and economic dilemmas that strategic leaders face in balancing the short and long-term
goals
Ethical dilemma refers to the process in which the choices have to made between two morale
situations. Whereas economic dilemma refers to the choices made between two different options
due to scarcity of resources (Balasubramanian, and Balaji, 2021). Ethical and economic dilemma
both are complicated in nature because it is difficult to solve problems related to them and
provide solutions against it. It is critical for the strategic leaders to solve and find solutions.
There are following points which shows the situation of ethical and economic dilemma-
Offering wrong products to customers for own profit- It refers to offering wrong
products to customers in order to make the profit. It reflects the products and services which do
not create any value to the customers but creates for organisation. It creates problem in setting
long and short-term goals because offering any wrong products and services can only helps in

earning short-term goals it cannot leads the success of the business for long term. This creates an
negative image in the mind of customers and restrict the growth of the business in future.
Utilising inner knowledgeable and ideas for own profits- It refers to the use of own
ideas and knowledge which helps in creating benefits for own purpose. Strategic leaders use
various skills and ideas in optimising the profits and formulate various plans or strategies
(Ighravwe, and Oke, 2019). Application of own ideas and knowledge creates the chances of risk
because the scope of innovative ideas which can directly influence the decision making process.
Scarcity of resources- The leaders of the organisations economical dilemmas regarding
the utilisation of resources. They need to develop the product and services by taking into
consideration of resources because resources are scare (Agbesi, Fugar, and Adjei-Kumi, 2018).
The strategic leader need to use these resources which cannot create any impact on the
surrounding. They require proper utilisation of knowledge and skills in selecting the best
resource in order to perform well and alternative of that particular resource.
Interpersonal relationship- It is necessary for the mangers or leaders of the organisation
to maintain relation with clients, employees and business partners. Proper hierarchy of
communication and coordination should be followed on order to have proper flow of information
(Abugre, and Anlesinya, 2020).Leaders face several problems in maintaining relation with their
subordinates and clients due to different needs, behaviours of people. Interpersonal relation
helps employees to contribute their best efforts towards the working of the organisation.
Problems of economics- Every organisation depends on the central problems of the
economy: what to produce, for whom to produce and how to produce. Strategic leaders face
problems while developing their products and service. It is important for them to focus on the
central problems of the economy. They need to formulate their planning and strategies as per the
availability of resources in the economy, techniques of production- capital and labour intensive
techniques and fulfilment of goal of the organisation.

CONCLUSION
In the above report, it has identified that organisation need to maintain sustainability in
their business. Sustainability helps in reducing the costs, efficient utilisation of resources and
enhance the productivity of the organisation. Sustainability basically focuses on social,
economical and environmental factors on which success of the business depends. Also
determines the roles of Christoph Gebald and Jan Wurzbacher as a strategic manager of the
Climeworks in the situation. Their entrepreneurial mindset helps the organisation to perform at
large scale and maximise their profits by using innovative skills and knowledge. Different tools
were also applied in order to determine the internal and external environment of the business that
helps mangers to formulate the strategies as per the business requirements. In the end of the
report, the ethical and economical dilemmas that leader face while setting long and short-term
objectives of the organisations. Dilemmas create critical problems for the mangers of
Climeworks and restricts the growth and success of the organisation.

REFERENCES:
Books and Journals
Abugre, J.B. and Anlesinya, A., 2020. Corporate social responsibility strategy and economic
business value of multinational companies in emerging economies: The mediating role
of corporate reputation. Business Strategy & Development, 3(1), pp.4-15.
Agbesi, K., Fugar, F.D. and Adjei-Kumi, T., 2018. Modelling the adoption of sustainable
procurement in construction organisations. Built environment project and asset
management.
Bai, C., Sarkis, J., Yin, F. and Dou, Y., 2020. Sustainable supply chain flexibility and its
relationship to circular economy-target performance. International Journal of
Production Research, 58(19), pp.5893-5910.
Balasubramanian, N. and Balaji, M., 2021. Organisational sustainability scale-measuring
employees’ perception on sustainability of organisation. Measuring Business
Excellence, (ahead-of-print).
Holbeche, L.S., 2018. Organisational effectiveness and agility. Journal of Organizational
Effectiveness: People and Performance.
Ighravwe, D.E. and Oke, S.A., 2019. A multi-criteria decision-making framework for selecting a
suitable maintenance strategy for public buildings using sustainability criteria. Journal
of Building Engineering, 24, p.100753.
Khurana, S., Haleem, A., Luthra, S. and Mannan, B., 2021. Evaluating critical factors to
implement sustainable oriented innovation practices: An analysis of micro, small, and
medium manufacturing enterprises. Journal of Cleaner Production, 285, p.125377.
Patel, A.B. and Desai, T.N., 2019. A systematic review and meta-analysis of recent
developments in sustainable supply chain management. International Journal of
Logistics Research and Applications, 22(4), pp.349-370.
Rashid, M.H.U., 2022. Dynamic capabilities, digital innovation and sustainable transformation
of social enterprises. In Digitalisation and Organisation Design (pp. 3-19). Routledge.
Tushar, Q., Bhuiyan, M., Sandanayake, M. and Zhang, G., 2019. Optimizing the energy
consumption in a residential building at different climate zones: Towards sustainable
decision making. Journal of cleaner production, 233, pp.634-649.