Building A Sustainable Organisation

This report discusses the concept of sustainability and its impact on long-term competitive advantages for organizations. It also covers the necessary attributes and capabilities for business success in a complex and changing environment. The report includes examples and references from relevant studies.

Building A Sustainable
Organisation

Table of Contents
INTRODUCTION ..........................................................................................................................4
Task A..............................................................................................................................................4
Drawing on relevant studies, critically discuss the concept of sustainability and its impact on
the long-term competitive advantages for organisations. Use examples to illustrate your
discussion. ..................................................................................................................................4
Task B..............................................................................................................................................6
Critically discuss attributes and capabilities that are necessary for business success in a
complex and changing environment. .........................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
A concept through which the organisation are able to advance their principles for growth
and development of the organisation leads to have a sustainable organisation. There are many
factors that are required for development of sustainable organisation that includes environmental
management, formation of human capital, production systems that are environment friendly and
focus on value creation. It also includes social inclusion with social responsibility that should be
transparent with investment of the stakeholders in order to have an effective sustainable
organisation. The sustainability of an organisation is very important as it helps in increasing the
productivity with increase in the revenue of organisation (Anwar, 2018). A prioritised set of
actions helps in attaining a set framework for growth of the organisation. The organisation is able
to have an improved reputation with increase of more new customers with the help of innovative
strategies and decrease in cost of business which overall helps the organisation to earn good
amount for growth and development of the organisation.
Task A
Drawing on relevant studies, critically discuss the concept of sustainability and its impact on the
long-term competitive advantages for organisations. Use examples to illustrate your
discussion.
The ability to evolve and grow without consuming the natural resources for the future refers to
the term of sustainability. The businesses need to lay their focus on the awareness about
environment in order to consider the needs of business rather than just focusing on the profit
earned from the organisation. There can be a huge impact on the environment and society with
consideration of a sustainable organisation. The operational function of the organisation is able
to have a structured framework with contribution of consideration towards the health and safety
of organisation. Sustainability in turn helps to grow the business with the construction of
environment friendly resources (Azzahidi, Bengrich, and Omrane, 2020). The food, energy that
is consumed by the humans in daily use helps in maintaining environment sustainability. A
sustainable development helps in balancing the current requirements or demands of the people in

accordance for the security in future. The main aim of people is to maintain the sustainability of
environment with its different aspects in order to preserve the nature with fulfilling the needs of
people. The planning for instant execution of long term goals also helps in utilising the resources
in an effective manner with consideration of the development of future generation.
The main impact of sustainable development is that it helps in executing a new organisation with
fulfilment or achievement of goals such as value of the shareholders, sustainable growth of the
organisation with increase of efficiency of the organisation. The practices of business are
evolving on a large scale in order to preserve and secure the environment with gain of public
loyalty in order to have a reputed organisation (Cantele, and Zardini, 2018). The long term goals
of the organisation can be achieved with the preservation and protection of environment in an
efficient manner.
The prosperity of an organisation can be attained through sustainable competitive advantage in
order to increase the sales with better earnings and higher customers. The competitive advantage
that have a huge impact on sustainability of business are:
 The main focus of the organisation is to set reasonable prices so that there can be
advantage of cost for growth of organisation. .
 The supply of products helps in analysing the worth in accordance to the advantage of
value for benefit of organisation.
 The main focus of the organisation is on niche industry that is planned for the market
segment in order to have a focus advantage for the organisation.
The main example of organisation with sustainable competitive benefit is Coca Cola company.
The company is investing huge amount of money and is also laying efforts for the growth of
organisation. The powerful and good reputation of the company in the market helps in attracting
a huge number of customers.

Task B
Critically discuss attributes and capabilities that are necessary for business success in a complex
and changing environment.
The three pillars such as social, economic and environment helps in attaining the idea of
sustainability (van Tulder, 2018). These pillars are also known as planet, people and informal
profit which are mentioned below:
 Economic development – It is one of the easiest form of sustainability as the
organisations ned to be more effective for economic sustainability, production of
adequate income and profitable organisation in order to progress for the upcoming future.
Equilibrium can be attained with the help of accomplishment of economic development.
 Social development – The employees or workers of the organisation should be treated in
a fair and equal manner in order to maintain the decorum in the organisation (Xue,
Weng, and Yu, 2018). The social development can be achieved through improving the
advantage of paternity and maternity with flexible scheduling and increase in
opportunities for development in order to gain advantage for the organisation. The
operational functioning of business should be in a fair environment with equal payment
of male and female employees in order to have a sustainable environment.
 Environmental protection – The protection of environment is an important aspect that is
basically focused on having a decomposable packaging, less water usage, decrease in
waste with decrease in carbon footprints that are a part of supply chain process
(Zucchella, and Previtali, 2019). The sustainability of environment can be maintained
with financial usage and cost-effective practices in order to protect and preserve the
environment.
CONCLUSION
From the above report it is concluded that, the most important movement towards sustainability
of organisation is for protection and preservation of environment in order to have a sustainable
business. The main goal of the organisation is to have an improve and sustainable future for
growth of the organisation. It is very essential for a business to have sustainable development for

growth of future generation and also to use resources in consideration of protection and
preservation of environment. A successful business enables in adapting changes for growth and
development of the organisation with the help of advantages that help in fulfilling the
requirements of organisation. A business can evolve and grow on a huge level with the
maintaining of sustainability in order to achieve the future goals of an organisation.
REFERENCES
Books and Journals
Anwar, M., 2018. Business model innovation and SMEs performance—does competitive
advantage mediate?. International Journal of Innovation Management, 22(07),
p.1850057.
Azzahidi, A., Bengrich, M. and Omrane, A., 2020. Innovation for Sustainable Development: The
Role of Knowledge Management. In Sustainable Entrepreneurship, Renewable Energy-
Based Projects, and Digitalization (pp. 21-39). CRC Press.
Cantele, S. and Zardini, A., 2018. Is sustainability a competitive advantage for small businesses?
An empirical analysis of possible mediators in the sustainability–financial performance
relationship. Journal of cleaner production, 182, pp.166-176.
van Tulder, R., 2018. Business & the sustainable development goals: A framework for effective
corporate involvement (p. 123). Erasmus University Rotterdam.
Xue, L., Weng, L. and Yu, H., 2018. Addressing policy challenges in implementing Sustainable
Development Goals through an adaptive governance approach: A view from transitional
China. Sustainable Development, 26(2), pp.150-158.
Zucchella, A. and Previtali, P., 2019. Circular business models for sustainable development: A
“waste is food” restorative ecosystem. Business Strategy and the Environment, 28(2),
pp.274-285.