Building A Sustainable Organization

This report discusses the concept of sustainability and its impact on long-term competitive advantages for organizations. It also covers the necessary attributes and capabilities for business success in a complex and changing environment. The report uses BP plc as an example and discusses greenwashing strategies used by companies to deceive customers.

Building A Sustainable
Organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Task A..............................................................................................................................................1
Critically discuss the concept of sustainability and its impact on the long-term competitive
advantages for organisations. .....................................................................................................1
Task B..............................................................................................................................................2
Critically discuss attributes and capabilities that are necessary for business success in a
complex and changing environment. ..........................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Organisational sustainability refers to those concept of the organisation under which the
management of the organisation has done the activities of the business without compromising thr
growth of the future. At the past time when the concept of sustainability does not came in to the
light then several business organisation has conduct the growth of their business by wastage of
the natural resources and also the number of activities which negatively impacts the natural
resources of the world. The organisation which is chosen here to demonstrate this is BP plc BP
Plc is established in 1909 and has its headquarters in London, United Kingdom. Its mission is to
integrate all its activities towards a fundamental equality and strives to become a sustainable
organisation. This report provides brief discussion related to the sustainability and the different
types of green washing strategies used by the companies to operate their business and to deceive
their customers.
MAIN BODY
Task A
Critically discuss the concept of sustainability and its impact on the long-term competitive
advantages for organisations.
Sustainability is one of the critical and treasured idea of the corporation which the control
has to place attention at the same. It is associated with the ones idea of the corporation which
permits the corporation to attention on one-of-a-kind forms of elements which include
environmental, competitively priced and social elements(Meaki, 2019). There are many key
regions are gift within the marketplace in which the control of the corporation has carried out the
strategies of the sustainability which include pollutants prevention, lowering the wastage tree
plantation and lots of more. There are many advantages are gift that can revel in the corporation
in the event that they have increase powerful sustainability technique of their corporation which
include the recognition of the corporation can enhance within the marketplace which might be
very useful for the advent of powerful and robust purchaser base within the corporation. It is one
of the critical degree for the safety of the surroundings within the marketplace. Green washing is
one of these method below which the control of the corporation has lie to their clients
approximately the fact in their product. The use of this method are very bad for the corporation
because the recognition of the corporation are on the brink which has accomplished bad function
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for the improvement of the corporation within the marketplace. The control of the BP has used
one-of-a-kind forms of inexperienced washing techniques to flaunt their clients with regards to
their product that they may be eco pleasant in nature(López and et. al., 2019). The scope of the
inexperienced washing strategies are very excessive because it conveys to the associated events
that using this method has reduces the carbon emission and sustainability from the system of
manufacturing from the corporation. The control of the corporation has used one-of-a-kind forms
of inexperienced washing strategies and lie to the humans of the united states that their
merchandise has promotes the concept of sustainability and pleasant from their enterprise. The
control of the BP has created the fake photo of the corporation n the front of the country and
through conveying that the goods evolved through the corporation has promotes the concept of
the sustainability.
Task B
Critically discuss attributes and capabilities that are necessary for business success in a complex
and changing environment.
The control of the BP has undertake one-of-a-kind forms of measures of their corporation
below which they've extracted the herbal sources in the sort of manner whilst defensive the
surroundings(Vandenbrande, 2021). The extraction of the herbal sources has performed critical
function within the constructing of the country as it permits massive wide variety of sport within
the corporation which might be very useful for the control of the data. In present day global
clients need to shop for merchandise of that logo which engages in retaining sustainability.
Major assignment that BP Plc is going through in going inexperienced with its operations is
developing consciousness of humans approximately risk of converting surroundings. Other
demanding situations confronted through BP Plc for making use of and retaining inexperienced
enterprise version are as follows:
 Organizational culture: This is an important part of industrial organisation environment
which makes going for walks situation inner enterprise organisation superior through
manner of manner of shaping groups identity inner particular market(Twelvetree,and et.
al., 2022). It leads in the direction of collaboration and promoting of teamwork with
communication. BP plc BP is able to artwork over attributes which is probably important
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for information complexity introduced on inner its going for walks. BP plc BP has
advanced range inner employees which makes coordination and collaboration increased.
 Leadership performance: This is each different important perspective that is relates to
leaders of an enterprise organisation(Weaver and et. al., 2019). Leaders of BP plc BP has
delivered cutting-edge applications which makes employees inspired in the direction of
goals and dreams accomplishment. It makes complexity of industrial organisation
operations removed which lets in productivity greater appropriate of employees in the
direction of artwork. Leaders have to be of powerful mind set making complex issues
solved regarding growth of BP plc BP.
 Strategic unity: This is each different important perspective which makes enterprise
organisation cope with complex industrial organisation operations. Through the concept
managers of BP plc BP has advanced several strategies regarding marketing and
marketing, selling and customers preferences. BP plc BP is able to treatment complex
problem of product marketing and marketing and supply chain approach with the help of
these strategies.
 Innovation: This is most important detail that is responsible for growth and fulfilment of
an enterprise organisation. It makes enterprise organisation cope with several additives
that includes product development and era for solving complex issues solved gift inner an
enterprise organisation. BP plc BP is able to treatment online transport issues and queries
with the allows of innovation.
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CONCLUSION
The world has witnessed several type of natural disasters. It becomes the duty of the
government and related parties that they enables the business organisation to conduct the
sustainable growth of their organisation. This technique of the organisation are very helpful and
enable the management to deceive their customer to believe that the product provided by the
sellers are friendlily and does not harm the natural environment in any manner of the
organisation
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REFERENCES
Books and Journals
Fenton, A. and Timperley, N., 2019. Permanently embed innovation into your organisation:
Always interconnected. In Strategic Digital Transformation (pp. 185-193). Routledge.
Fenton, A. and Timperley, N., 2019. Permanently embed innovation into your organisation:
Always interconnected. In Strategic Digital Transformation (pp. 185-193). Routledge.
Howe, B.M., 2021. Challenges to and Opportunities for International Organisation in East
Asia. Global Society, 35(4), pp.501-521.
López, C.D and et. al., 2019. A comparative analysis of sustainable building assessment
methods. Sustainable Cities and Society, 49, p.101611.
Meaki, G., 2019. Play and Resilience: A China-Africa Collaboration Project for Building a
Peaceful and Sustainable Fu.
Twelvetree, T and et. al., 2022. Developing sustainable nursing and allied health professional
research capacity. Nurse Researcher, 30(2).
Vandenbrande, W.W., 2021. Quality for a sustainable future. Total Quality Management &
Business Excellence, 32(5-6), pp.467-475.
Weaver, M.J.T and et. al., 2019. A civil society organisation response to water service delivery
issues in South Africa drives transformative praxis. Part 2: Knowledge building,
learning and active citizenship. Geoforum, 107, pp.14-23.
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